Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Omakaase redirects your marketing budget to owned channels. Build a customer list. Own your discovery. Grow without Yelp tax.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Rotterdam restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your restaurant competes on platforms you don't control.
Rotterdam's 52,000 SMBs average €3,200 monthly digital spend—yet restaurants leak 60% of search intent to review platforms. Delivery and catering queries dominate local searches, but most restaurants have no email retention strategy. The restaurants winning aren't spending more; they're redirecting wasted ad spend to channels that compound: paid search capturing 'delivery near me', retargeting past diners, and email nurture turning one-time visits into regulars. Your competitors' weakness is their dependence on platforms you can't control.
The 3 places Rotterdam restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
80% of catering inquiries arrived via Google Maps reviews or word-of-mouth; no systematic way to capture group booking intent or nurture past event clients. Seasonal spend volatility (summer 40% higher than winter) meant paid budget was reactive, not strategic.
Launched Google Search campaigns targeting 'corporate catering Rotterdam', 'team lunch Katendrecht', 'private dining group bookings' with location-based bid adjustments—capturing intent no competitor was bidding on.
— Marc V.
Owner, Rotterdam Fine Dining Group
Read the full case study →BEFORE → AFTER
Monthly Catering Revenue · BEFORE
€7,200 (40% of total)
Monthly Catering Revenue · AFTER
€10,500+ (52% of total, growing)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you own your customer discovery: 35–50% of new reservations come from owned channels (email, SMS, retargeting) rather than Yelp. Your repeat-order rate rises 20–30%, and customer acquisition cost drops 25–40% as email nurture compounds. You're no longer a platform dependent—you're platform resilient.
Audit Your Customer Escape Routes
We map where your diners currently land: Yelp, Google, TripAdvisor, Deliveroo. We identify high-intent queries (delivery, catering, group bookings near Wilhelmina Pier) where you're either invisible or outbid. We calculate monthly revenue leakage to platform commission.
Architect Your Owned-Channel Funnel
We design a paid search + email capture strategy: Google Ads targeting 'delivery Rotterdam', 'catering Katendrecht', seasonal campaigns (holiday parties, team lunches). We build post-visit email sequences to convert first-timers into regulars. We define your repeatable customer journey.
Deploy High-Intent Paid Campaigns
We launch Google Search campaigns targeting delivery + catering intent with location modifiers. We configure Meta Ads for retargeting past website visitors. We set up call-tracking and reservation-pixel attribution so every euro is accountable. We A/B test ad copy against competitor messaging.
Build Your Email Fortress
We integrate your reservation system to auto-capture diner emails post-visit. We design post-visit email sequences (thank you, loyalty offer, seasonal upsell). We implement SMS for time-sensitive offers (happy hour, new menu, last-minute catering). Your customer list becomes your competitive moat.
Optimise for Repeat Revenue
We measure repeat-order rate, average customer lifetime value (ACLV), and email-driven revenue as primary KPIs. We adjust paid spend to balance new customer acquisition with retention upside. We forecast quarterly revenue based on cohort retention patterns.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Rotterdam restaurants & f&b brand
The median restaurants & f&b client after 6 months
A 15-minute diagnostic uncovering where your customer acquisition budget is leaking—and how much repeat revenue you're leaving on the table. Specific to Rotterdam's F&B market, review-platform dynamics, and delivery intent landscape.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from running Google Ads myself or using a freelancer?
You likely can run ads. What you can't easily do is the system: keyword research specific to Rotterdam's delivery intent, landing page testing, post-visit email automation, SMS retargeting, weekly optimization, and cohort attribution. Freelancers optimize for spend velocity, not profit. We optimize for repeat revenue. We're also accountable to quarterly KPIs, not monthly ad spend.
What if we're already on Yelp and Google Ads, spending €2,500/month?
We audit where that €2,500 is going. Most restaurants we audit find 40–60% of spend is wasted on low-intent, broad-match keywords or leaking to competitors' retargeting. We typically reallocate €800–€1,200 to owned-channel infrastructure (email, SMS, high-intent search) and reduce your total spend by 15–25% while increasing revenue.
How long until we see results?
First results (email captures, initial leads) appear in weeks 3–6. Meaningful repeat-order revenue signals take 8–12 weeks (one customer lifecycle). Full optimization and compounding effects are visible by month 6. We're not a get-rich-quick service; we're building a customer asset that works harder every month.
What if our restaurant is in a competitive area (Centrum, Blaaktoren)?
High competition is actually an advantage for our approach. Competitors are bidding generically; we bid on high-intent delivery, group bookings, and catering keywords most miss. We also retarget and nurture their abandoned visitors. Your cost per acquisition drops as repeat-order revenue rises—the opposite of high-competition dynamics.
Do you handle our email list if we already have one?
Yes. We clean, segment, and re-engage dormant lists. We also integrate your reservation system to auto-capture new subscribers post-visit. Your existing list is an asset; we monetize it with segmented campaigns (delivery promo for delivery orderers, catering offer for past event clients).
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Rotterdam restaurants & f&b market diagnostic.
Paid Marketing in nearby cities
Paid Marketing Agency · Amsterdam →Paid Marketing Agency · The Hague →