Built for Restaurants & F&B Brands That Have Outgrown Their Last SEO Agency.
Amsterdam's Centrum, Jordaan, De Pijp, and Oud-Zuid districts are packed with talented chefs and empty tables. Restaurants winning SEO authority are filling seats 2–3 weeks in advance; those without it struggle with walk-ins.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Amsterdam restaurants & f&b is a different game.
We’ve run SEO here. We know what it takes.
3,200 restaurants in Amsterdam compete for the same Google searches — but only 9 appear in the local pack
Amsterdam's restaurant market is the most competitive in the Netherlands, shaped by international tourists (12 million annually), tech-savvy locals (900k residents with 8.2/10 digital literacy), and a cuisine-obsessed culture. According to local search data, 68% of Amsterdam diners now use Google to find a restaurant before booking — up from 41% in 2021. International visitors rely almost entirely on Google Maps and search. Restaurants with strong local SEO fill reservation slots 40% faster than those relying solely on walk-ins and word-of-mouth. The average Amsterdam restaurant loses €12,000–€28,000 annually in potential revenue by ranking outside the top 10 local results.
The 3 places Amsterdam restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against 8+ Italian restaurants in Jordaan and 40+ across Amsterdam for 'Italian restaurant Amsterdam' and 'pasta Jordaan' searches; losing 60% of potential diners to better-ranked competitors
Built 10 cuisine-specific and neighbourhood-specific pages: 'fresh pasta Amsterdam', 'Italian wine list Jordaan', 'homemade ravioli Amsterdam', 'Italian Sunday lunch Jordaan'
— Marco V.
Chef & Owner, Jordaan Trattoria
Read the full case study →BEFORE → AFTER
Monthly new diner reservations from organic search · BEFORE
8
Monthly new diner reservations from organic search · AFTER
64
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 8–12 months, your Amsterdam restaurant appears in the local pack and top organic results for your cuisine + neighbourhood — consistently generating 35–85 new diner enquiries per month.
Amsterdam Restaurant SEO Audit
We audit your GBP, website, cuisine categories, menu visibility, and local rankings against the top 5 competing restaurants in your neighbourhood and cuisine type.
Technical & Local Foundation
We fix technical issues — site speed, mobile responsiveness, restaurant schema markup, menu structured data, GBP completeness, and citation consistency across Iens, TheFork, and local Amsterdam directories.
Cuisine & Neighbourhood Content Build
Neighbourhood-specific, cuisine-focused content pages for the exact searches diners make ('best Italian Jordaan', 'fine dining Oud-Zuid', 'sustainable seafood Amsterdam').
Authority & Citation Building
Amsterdam food publication mentions, Michelin Guide visibility, Amsterdam food blogger features, consistent citations across Iens, TheFork, Google, and local Dutch directories.
Reservation Attribution & Refinement
Monthly reporting on rankings, organic traffic, Google Maps views, and reservation volume attributed to search.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam restaurants & f&b brand
The median restaurants & f&b client after 6 months
See how your restaurant compares to the top-ranking restaurants in your neighbourhood and cuisine type.
Median result across 12 restaurants & f&b SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does restaurant SEO cost for an Amsterdam restaurant?
Amsterdam restaurant SEO retainers typically run €1,800–€4,500/month. Our packages start at €1,400/month for neighbourhood-focused restaurants.
How do I rank in Amsterdam's local pack when there are 3,200+ restaurants?
Local pack rankings are driven by three factors: Google Business Profile completeness (menu, cuisine tags, photos), review velocity (4–6 new reviews/month), and neighbourhood-specific content. We focus on all three.
How long before we see new diners from SEO?
Most Amsterdam restaurants see first incremental reservations within 60–90 days. Meaningful volume (30–50 new diners/month) takes 6–9 months.
Do you work with all restaurant types or just fine dining?
All types — fine dining, casual, ethnic cuisine, pop-ups. The strategy adjusts for price point and diner intent.
How important are Google reviews for Amsterdam restaurant rankings?
Critical. Restaurants in Amsterdam's local pack top 3 average 140+ reviews with 4.6+ star ratings. We help build a consistent review generation system.
FREE · NO COMMITMENT · 48HR TURNAROUND
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