Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
Your listings deserve organic reach beyond property portals. Community-first content strategy that converts followers to buyers.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Portland real estate is a different game.
We’ve run Social Media here. We know what it takes.
48,000 Portland agents. Most invisible on social media.
Portland's real estate market is crowded but strategically underserving social channels—most agents rely on Zillow and Redfin for visibility instead of building owned audiences. Property portals dominate local search, but they own your customer relationship; you don't. Social media is where Portland buyers actually spend time: researching neighborhoods, following local lifestyle content, and building trust before contacting agents. The agents winning in Portland right now aren't the ones with the biggest listings; they're the ones telling stories about community, lifestyle, and market insight that make followers want to work with them.
The 3 places Portland real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram showed 340 followers with 0.8% engagement. 78% of leads came through Zillow; team had no organic strategy and no email list. Social felt like a checkbox, not a lead channel.
Shifted content from listing photos to neighborhood lifestyle storytelling (coffee shops, community events, local figures) and market education (buyer tips, neighborhood price trends, mortgage insights).
— Sarah M.
Team Lead, Real Estate
Read the full case study →BEFORE → AFTER
Percentage of leads from owned channels (social + email) · BEFORE
8%
Percentage of leads from owned channels (social + email) · AFTER
34%
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your social channels become lead-generation engines that reduce your reliance on property portals, build direct buyer relationships, and establish you as the trusted local authority in your market. You'll own your audience, your data, and your narrative.
Audit Your Presence
We analyze your current social footprint, competitor positioning in Pearl District and Division Street markets, and audience sentiment. This includes benchmarking your engagement against top Portland real estate performers and identifying which neighborhoods and buyer personas you're missing.
Build Content Strategy
We create a community-first content pillars framework: neighborhood insights, lifestyle storytelling, market education, and client success. This positions you as a trusted local authority, not a listing machine. Every piece of content is mapped to buyer psychology and Portland's specific market dynamics.
Create & Produce Content
We produce 12–16 pieces of original content monthly: photography, video (Reels and long-form), market data visualizations, neighborhood spotlights, and client testimonial stories. Everything is optimized for algorithm reach and engagement—not vanity metrics, but actual lead generation.
Drive Engagement & Lead Capture
We implement a lead nurture strategy: responding to comments within 2 hours, running engagement-first campaigns (polls, Q&As, neighborhood votes), and using strategic CTAs to move followers from social to email and phone. This builds a direct relationship outside of property portals.
Measure & Optimize
We track what matters: leads generated, cost per lead, conversion rate from social inquiry to scheduled showing, and client acquisition cost. Monthly strategy calls refine content types, posting frequency, and targeting based on real performance data—not guesses.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Portland real estate brand
The median real estate client after 6 months
Get the exact content strategy, posting calendar, and lead-capture framework we use to generate 15–40 qualified leads per month for Portland real estate professionals. Includes neighborhood templates, Reel ideas, and engagement tactics proven in Pearl District and Southeast markets.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much time will I need to invest in managing social media?
With our done-for-you model, you invest 2–3 hours per week: responding to comments, approving content, and sharing posts to your Stories. We handle strategy, creation, scheduling, and optimization. If you want more hands-on involvement, that's flexible—but the goal is to unburden you so social becomes a lead engine, not another to-do list.
Won't this cannibalize my Zillow leads?
No—it diversifies your pipeline and actually improves it. Buyers who find you on social have typically researched your market education and community content first, making them warmer, more educated, and faster to close. You're not replacing Zillow; you're creating a parallel channel that gives you direct relationship data and higher-quality leads. Many clients reduce Zillow spend once social is humming.
How long before we see actual leads from social?
You'll see engagement within 4 weeks (comments, shares, saves). First qualified inquiries typically arrive 6–8 weeks in. Full lead velocity (15–25/month) takes 12–16 weeks. Real estate is a longer sales cycle than most industries, but the compounding effect of consistent, smart content means Month 6 looks radically different from Month 1.
What if I'm competing in a very specific niche (waterfront properties, luxury, etc.)?
That's actually an advantage. Niche markets have smaller but highly qualified audiences. We'll build hyper-specific content (neighborhood deep dives, buyer education tailored to your niche, lifestyle storytelling) that speaks directly to your target buyer and positions you as the specialist. Luxury and waterfront agents typically see higher engagement rates and faster conversions.
How is this different from just hiring a social media manager?
A generic social media manager posts content and watches metrics. We build a real estate–specific lead generation machine: we understand buyer psychology, market dynamics, how algorithms work, how to convert followers to leads, and how to measure what actually matters (cost per qualified lead, not followers). Plus, our team has dedicated real estate expertise, not just general social skills.
FREE · NO COMMITMENT · 48HR TURNAROUND