Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
We help you reclaim that budget by targeting qualified buyers where they actually search—not where property portals dominate.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Portland real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Portland real estate agents are losing $1,200 monthly to wasted ad spend.
Portland's real estate market is uniquely competitive: 48,000 SMBs across the metro means your ads compete for attention constantly. Property portals like Zillow and Redfin dominate organic search, forcing most agents onto paid channels. Yet most Portland real estate businesses still rely on inconsistent social media and generic display ads—leaving significant ROI on the table. The businesses winning right now are using hyper-targeted paid strategies aligned with local buyer intent.
The 3 places Portland real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Their ads attracted many lookers but few serious buyers—they were competing against Zillow on cost, not intent. Their Facebook had 87 followers; inquiry cost was $215 each.
Launched hyper-targeted Google Local Services Ads using neighbourhood + price-point + property-type keywords (e.g., 'Pearl District condos $400–$600k'); achieved 92% ad-to-inquiry quality score within 3 weeks.
— Sarah M.
Team Lead, Pearl District Realty Group
Read the full case study →BEFORE → AFTER
Monthly Lead Cost · BEFORE
$215/lead
Monthly Lead Cost · AFTER
$112/lead
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable, scalable paid machine delivering qualified buyers at 40–50% lower cost-per-lead than industry average. Most clients reduce wasted spend by $800–$1,200 monthly while increasing inquiry volume by 35–60%.
Intent Audit & Farm Analysis
We map your farm boundaries, identify high-intent search keywords (neighbourhood-specific, price-point-specific, property-type-specific), and audit your current ad spend leakage. We'll show you exactly where your $3,500 monthly budget is going—and where it's being wasted.
Campaign Architecture & Targeting
We design a three-tier paid system: (1) high-intent Google Local Services Ads targeting active buyers in your farm; (2) cold-audience Facebook/Instagram campaigns reaching lookalikes of past clients; (3) remarketing campaigns to site visitors and past inquiries. All campaigns are geo-fenced to your neighbourhoods.
Creative & Messaging Development
We build Portland-native creative: video walkthroughs, neighbourhood guides, buyer testimonials, and urgency-driven static ads. Each ad speaks to local buyer pain (Pearl District inventory shortage, Division Street walkability, school ratings, etc.).
Launch, Monitor & Optimise
Campaigns go live with daily performance monitoring. We adjust bids, pause underperforming audiences, scale winners, and refine messaging based on real-time data. You'll see weekly performance reports.
Results Review & Strategic Pivot
At 90 days, we review full-funnel performance: cost-per-lead, lead-quality scores, and conversion-to-showing rates. We identify top-performing neighbourhoods, messages, and audiences, then reallocate budget for month 4–6.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Portland real estate brand
The median real estate client after 6 months
Get a free 20-page analysis of your current ad spend. We'll show you exactly where your budget is leaking, which channels are actually working, and a custom roadmap to recover $800–$1,500 monthly without increasing spend.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will I see results from paid ads?
Most clients see meaningful data (statistically significant inquiry volume) within 14–21 days of launch. Cost-per-lead optimization typically takes 60–90 days. We'll have weekly performance reports for you from day one.
What if my current ads aren't generating any inquiries?
That's usually a targeting or messaging problem, not a market problem. Our first step is a free Intent Audit to diagnose where the leak is. In most cases, we can redirect existing budget to higher-intent channels and see results within 30 days.
Do you manage ads for solo agents or only teams?
Both. We've worked with solo agents ($2,500–$3,500/month budget) and large teams ($8,000+/month budget). Your success depends on having a defined farm and clear buyer avatar—team size doesn't matter.
What's the minimum monthly ad spend you recommend?
For Portland's market, we recommend $2,500–$3,000 minimum to test across Google Ads, Facebook, and retargeting. Below $2,500, it's hard to generate statistically significant data. We'll work with any budget, but we'll be transparent if it's below our recommended minimum.
How does your pricing work? What's the retainer range?
We typically work on a performance-based retainer: $3,500–$7,500/month depending on ad spend, complexity, and your target neighbourhood. This covers campaign management, creative refreshes, weekly reporting, and continuous optimization. We'll discuss your specific needs and budget in a discovery call.
FREE · NO COMMITMENT · 48HR TURNAROUND