Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
Your listings deserve an audience. We build social strategies that turn followers into buyers in the Twin Cities market.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Minneapolis real estate is a different game.
We’ve run Social Media here. We know what it takes.
55,000 Minneapolis real estate businesses—most are invisible on social.
Minneapolis real estate faces a unique challenge: property portals like Zillow and Realtor.com dominate local search, burying independent agents and brokers. Most firms treat social media as an afterthought—posting inconsistently to Instagram or Facebook without a cohesive strategy. Yet agents who build authentic community on social platforms—showcasing neighborhoods, sharing client stories, educating first-time buyers—consistently outperform those relying solely on portals. In a market where buyer trust is everything, social media is your competitive edge.
The 3 places Minneapolis real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Their Instagram had 340 followers and averaged 0.8% engagement. Listings were being snatched by larger brokerages with stronger online presence. They had no content strategy and agents posted randomly, diluting brand voice.
Launched a neighborhood-first content pillar: weekly North Loop spotlights (coffee shops, galleries, community events, architecture) to build local authority beyond listings.
— Sarah M.
Managing Broker
Read the full case study →BEFORE → AFTER
Monthly Social-Sourced Sales · BEFORE
2–3 closings/month from social referrals
Monthly Social-Sourced Sales · AFTER
7–8 closings/month from social-influenced buyers
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After six months, you'll have a thriving social community of engaged followers who know your neighborhoods, trust your expertise, and reach out to you before searching portals. You'll generate 15–25 qualified leads monthly from social media—at 60% lower cost than traditional advertising—while building a personal brand that competitors can't replicate.
Audit & Strategy Blueprint
We analyze your current social presence, competitor positioning, and Minneapolis market gaps. We interview you about your ideal client, specialties (single-family, commercial, luxury), and neighborhood expertise. Output: a custom 90-day content calendar aligned to your unique value.
Content Pillar & Calendar Build
We develop 4–5 core content pillars (e.g., neighborhood spotlights, buyer education, market insights, client stories, behind-the-scenes). We populate a 90-day calendar with themes, posting cadence (3–5x weekly), and platform-specific formats. Each piece is designed to build trust and community, not just promote listings.
Content Creation & Publishing
Our team produces high-quality graphics, captions, Reels, and carousel posts. We publish consistently across Instagram, Facebook, and LinkedIn. We optimize posting times for Minneapolis audiences and monitor early performance weekly. Includes copywriting, design, and audience-targeted messaging.
Community Engagement & Growth
Beyond posting, we actively engage with your audience—responding to comments, liking relevant neighborhood/real estate conversations, and building relationships with local mortgage brokers, home inspectors, and complementary service providers on social. This drives authentic growth and positions you as a trusted neighborhood expert.
Optimization & Paid Amplification
After 4–6 weeks of organic content, we identify top-performing posts and run targeted paid campaigns to drive qualified traffic. We test audience segments (first-time buyers, luxury seekers, relocators) and refine messaging based on performance data. Allocate 30–40% of budget to paid social, 60–70% to content creation.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Minneapolis real estate brand
The median real estate client after 6 months
A free blueprint for building a high-engagement social presence that attracts buyers and investors without relying on property portals.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I budget for social media marketing in Minneapolis?
Most real estate businesses in Minneapolis spend $1,800–$8,000/month on digital marketing. For social media specifically, we recommend $2,400–$4,500/month (content creation + paid amplification + management). This generates 15–25 qualified leads monthly at $68–$120 per lead. ROI depends on your deal size—for luxury agents, even 2–3 deals per month from social justify the investment 10x over.
Will social media hurt my professional reputation as a real estate agent?
No—when done strategically. We focus on positioning you as a neighborhood expert and trusted advisor, not just a salesperson. Content pillars like market education, neighborhood spotlights, and client success stories build authority. We avoid clickbait or overly promotional content. Your social presence becomes an extension of your personal brand, not a liability.
What if I don't have time to manage social media myself?
That's the entire point. We handle content creation, publishing, community engagement, and paid campaigns. Your only responsibility is providing input 1–2x monthly (photos, insights, feedback). Most clients spend 2–3 hours per month on direction; we handle the other 95% of the workload. You focus on selling homes.
Can social media compete with Zillow and Realtor.com for local search visibility?
Not directly—property portals rank higher for 'homes for sale in [neighborhood]' searches. But social media serves a different purpose: it builds buyer relationships and trust before they ever hit a portal. Buyers who follow you on Instagram and see your neighborhood content are 3–5x more likely to call you first when they're ready to buy. Social media is your competitive moat against commoditization.
How long before I see results from social media marketing?
Organic engagement (followers, likes, comments) typically accelerates by week 4–6. First qualified leads usually arrive by week 8–12. Measurable business impact (deals closed from social referrals) shows by month 4–6. This isn't a get-rich-quick channel—it's a sustainable, compounding asset. The longer you invest, the stronger the returns.
FREE · NO COMMITMENT · 48HR TURNAROUND
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