Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
55,000 real estate SMBs in Minneapolis compete on the same channels. We show you how to win differently.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Minneapolis real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid ads are losing to property portals. Here's why.
Minneapolis's real estate market is fragmented across Zillow, Redfin, and local MLS platforms—making organic search nearly impossible for smaller operators. Most agents and brokers spend $3,200+ monthly on ads with no strategic framework, burning budget on broad keywords where portal sites dominate. Location-based paid marketing (geotargeting, local intent keywords, audience retargeting) is where underutilised opportunity lives. You're competing on visibility, not on strategy.
The 3 places Minneapolis real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The brokerage was spending $4,200/month on Google Ads and Facebook, but landing pages were poorly structured, tracking was nonexistent, and they competed on broad keywords against Zillow and Redfin. Only 3–4 qualified leads per month, with no visibility into which ads mattered.
Rebuilt Google Local Services Ads around neighbourhood-specific keywords ('luxury condos North Loop,' 'starter homes 55401') instead of generic 'Minneapolis homes for sale'
— Sarah M.
Broker-Owner
Read the full case study →BEFORE → AFTER
Monthly qualified leads · BEFORE
3–4 leads
Monthly qualified leads · AFTER
14 leads
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your paid ads stop losing to portals and start converting 3–5x more leads per dollar spent. You'll know exactly which neighbourhoods, keywords, and audience segments drive sales—and scale only what works.
Audit & Competitive Map
We analyse your current ad spend, keyword strategy, and landing pages. We identify exactly where you're losing to competitors (Zillow, local brokerages, other agents) and where opportunity gaps exist in your local market.
Strategy & Audience Segmentation
We build a paid media strategy tailored to your listings, service areas, and sales cycle. We create buyer personas segmented by neighbourhood, buyer stage (just-starting-search vs. ready-to-tour), and intent level.
Campaign Build & Launch
We set up Google Local Services Ads, geo-targeted Facebook/Instagram campaigns, and YouTube video ads aligned to your strategy. Each campaign is built with conversion tracking, pixel implementation, and CRM integration from day one.
Optimisation & Scale
Over 8–12 weeks, we monitor performance daily. We pause underperforming ad sets, scale winning audiences, refine bid strategy, and test new creative based on data. Every decision is tied to your actual lead and sales metrics.
Reporting & Continuous Refinement
You receive monthly business reviews showing cost per lead, conversion rates by neighbourhood, and ROI by campaign. We adjust strategy quarterly based on seasonal demand, inventory changes, and competitive shifts in Minneapolis.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Minneapolis real estate brand
The median real estate client after 6 months
A data-driven guide showing exactly how the top-performing brokers and agents in Minneapolis structure their paid campaigns—and where you're losing leads to Zillow and competitors.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
Why can't I just run my own Google Ads like I see in the tutorials?
You can—and most Minneapolis agents do. But Google Ads success requires constant testing, bid strategy adjustments, landing page optimisation, and daily monitoring. A poorly run campaign burns 60–70% of your budget on clicks that never convert. If your time is worth anything, outsourcing to a specialist pays for itself in 2–3 months.
How much should I be spending on paid marketing per month?
Most Minneapolis real estate operators spend $1,800–$8,000 monthly depending on market size and sales goals. Solo agents often start at $400–$800 and scale from there. We recommend starting with a baseline ($1,500–$2,500) to generate enough data to prove ROI, then scaling 20–30% monthly as performance justifies it.
Will my ads show up above Zillow and Redfin?
No—and that's exactly the point. You can't outbid Zillow on generic keywords. Instead, we target high-intent, lower-competition keywords ('luxury lofts North Loop,' 'starter homes near downtown Minneapolis') where you can dominate. We also use Google Local Services Ads, which bypass traditional bidding and favor agents with strong reviews and verified status.
How long before I see results?
You'll see initial traction (clicks and leads) within 2–3 weeks. Meaningful data (conversion rates, cost per lead, attribution to sales) takes 8–12 weeks. Optimised, scaled performance typically arrives around month 4–6. Real estate sales cycles are longer than e-commerce, so patience in the first quarter is critical.
What if my listing inventory is small or inconsistent?
We pivot strategy to focus on buyer leads and nurture sequences. Instead of driving traffic to individual listings, we build audiences of high-intent buyers in your neighbourhood, then sequence them with educational content, your agent bio, past sales, and neighbourhood guides. Buyers engage, you follow up, conversions happen. Many solo agents use this model successfully.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Minneapolis real estate market diagnostic.
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