Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
Your competitors own search. You can own community. Strategic social media marketing that converts followers into buyers and agents.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Atlanta real estate is a different game.
We’ve run Social Media here. We know what it takes.
92,000 Atlanta real estate teams. Most are invisible on social.
Atlanta's real estate market is fragmented across property portals (Zillow, Redfin, MLS), leaving organic social almost entirely untapped. Most local agents and brokerages post inconsistently, missing 60% of buyer research happening on Instagram, Facebook, and TikTok. Community-first social strategy—paired with location-based targeting in Midtown and Buckhead—creates competitive advantage where incumbents ignore it. Your social presence is not brand vanity; it's a lead generation channel most of your competitors have abandoned.
The 3 places Atlanta real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Agents were posting individually (and inconsistently) across fragmented accounts. No unified brand presence on social. Listings were bleeding to competitors on portals. The brokerage spent $4,200/month on Google Ads but saw minimal repeat inquiries or referrals.
Unified brand account (Instagram, Facebook, TikTok) with a documented content calendar featuring neighborhood spotlights, agent interviews, market updates, and buyer education.
— Angela M.
Managing Broker
Read the full case study →BEFORE → AFTER
Monthly Qualified Leads (Social Channel) · BEFORE
3–5 leads/month
Monthly Qualified Leads (Social Channel) · AFTER
38–42 leads/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a consistent social presence generating 30–50 qualified leads per month at 40–60% lower cost than paid search. More importantly: you own a community of engaged followers who know, like, and trust you—and refer friends, family, and colleagues.
Audience & Competitive Audit
We map your current followers, analyze competitor social performance (both local Atlanta and national benchmarks), and identify the specific buyer and agent personas you're missing. For Atlanta real estate, this means analyzing neighborhood-specific search trends and competitor presence in Midtown, Buckhead, and emerging markets.
Community-First Content Strategy
We develop a 90-day content calendar (Instagram, Facebook, TikTok) focused on what converts: neighborhood guides, buyer education, market insights, agent stories, and local culture. Every piece is designed to build authority and trust, not just drive clicks. Atlanta-specific: we emphasize Midtown lifestyle, Buckhead luxury positioning, or emerging neighborhood growth—whatever matches your target buyer.
Paid Social Campaign Design
We build audience segments (buyer intent, geographic, lifecycle stage) and design ads that convert. Rather than generic 'View Listings' CTAs, we use retargeting, lead magnets (free buyer guides, market reports), and lookalike audiences to cut cost per lead in half. Atlanta local targeting ensures budget efficiency—no waste on out-of-area clicks.
Content Production & Publishing
We produce and publish content on your schedule (weekly or bi-weekly cadence). This includes video shoots, photography edits, copywriting, scheduling, and real-time engagement (comments, DMs, community responses). You stay the face; we handle the operations so consistency doesn't rely on your bandwidth.
Analytics & Optimization
Monthly reporting on reach, engagement, leads, and cost per acquisition. We test messaging, posting times, and creative formats, then reallocate budget to top performers. Real estate is data-driven; so is your social strategy. We show you exactly which content and campaigns feed your sales pipeline.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Atlanta real estate brand
The median real estate client after 6 months
Discover how top-performing Atlanta agents and brokerages are using social media to generate 30–50 qualified leads per month—and cutting acquisition costs in half. Includes benchmarks, competitor analysis, and a 12-week content calendar template.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results (leads, not vanity metrics)?
Qualified leads typically appear in months 2–3 as we build audience and optimize campaigns. By month 4–6, your social channel generates 20–40 leads per month consistently. This isn't overnight, but it's predictable. Real estate buyers take time to build trust; that's the advantage—competitors who quit early leave you the entire audience.
Do we need to be on TikTok, or is Instagram enough?
Instagram (Reels + Stories) is where most Atlanta real estate conversions happen today. TikTok is rising and best for lifestyle/neighborhood content, especially targeting younger buyers or first-time homebuyers. We recommend starting with Instagram/Facebook, then adding TikTok in month 2–3 once content production scales. No need to do everything at once.
What if we don't have time to film videos or create content?
That's exactly why we exist. We handle all content production—from shooting (or stock footage) to editing, copywriting, and posting. You show up for 2–3 strategic videos per month (agent interviews, office culture, client testimonials), and we turn that into 80–100 pieces of social content across platforms. You're the face; we're the operations.
How much does this cost, and does it fit our budget?
Social media marketing retainers for real estate agencies in Atlanta typically range $1,800–$9,000/month depending on scope (content production, paid ad spend, community management). Our entry package (content strategy + posting + basic community management) starts at $1,800/month. Paid ad spend is separate and scales with your budget ($500–$3,000+/month). Most clients see ROI within 4–6 months.
What if our market is supersaturated (e.g., Midtown)?
Saturation is opportunity if you own social. Most competitors in saturated markets are NOT on social or post inconsistently. You can dominate a neighborhood's social presence in 3–6 months even if Google Ads is crowded. We use hyper-local targeting, neighborhood-specific content, and community engagement to make you the trusted voice—not just another agent.
FREE · NO COMMITMENT · 48HR TURNAROUND