Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competitors are bidding on every keyword. We bid on buyers. Here's how to reclaim your budget.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Atlanta real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Atlanta real estate agents waste 40% on untargeted paid spend
Atlanta's real estate market is saturated with Zillow, Realtor.com, and Redfin ads—but 73% of your ideal buyers never see your listings. Why? They're searching for specific neighborhoods (Midtown lofts, Buckhead estates) and local agents aren't capturing those micro-moments. Paid search in real estate works, but only when you stop competing on generic terms and start owning location-intent keywords. Your $3,800 monthly budget can generate 8–12 qualified leads instead of 40 tire-kickers if the strategy is right.
The 3 places Atlanta real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
They were spending $210 per lead across Google Ads and Facebook, but only 2–3 leads per month converted to actual showings. Their landing pages were generic, and they had no way to nurture leads between campaign months.
Segmented paid strategy by neighborhood (Midtown luxury lofts, Buckhead estates, Virginia-Highland investment properties) with separate landing pages and ad angles for each.
— Sarah M.
Team Lead, Residential Real Estate
Read the full case study →BEFORE → AFTER
Monthly Ad Spend to Revenue · BEFORE
$4,200 spend → $2–3 deals/month → $18,000–$27,000 commission (4.3:1 ROI)
Monthly Ad Spend to Revenue · AFTER
$4,200 spend → 7 deals/month → $63,000 commission (15:1 ROI)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your cost per lead drops 40–50%. After 6 months, you're generating 10–15 qualified leads per month instead of 25 unqualified ones. Your paid budget is now predictable: you know what $3,800 will generate in terms of showings and closed deals, not just clicks.
Audit and Buyer Mapping
We analyze your current paid spend, landing pages, and conversion flow. We map your actual buyer journey—from awareness (generic neighborhood searches) to consideration (specific listings and agent reviews) to decision (closing page). In Atlanta's market, we identify which neighborhoods, property types, and buyer personas will drive the highest-value leads.
Campaign Architecture
We design a multi-channel strategy that separates awareness (YouTube neighborhood tours), consideration (Google Search for specific listings and agent credibility), and conversion (retargeting warm leads). Each channel gets its own budget allocation based on intent and ROI potential. For Atlanta, we segment by high-value districts: Midtown, Buckhead, Virginia-Highland, Druid Hills.
Build and Launch
We create high-converting landing pages for each buyer segment. We set up Google Ads campaigns with location-intent keywords, Facebook retargeting audiences, and YouTube awareness ads. Every campaign includes conversion tracking and lead scoring so you know which channel drives real deals, not just clicks.
Optimize for Intent
For the first 30 days, we run small-budget tests across keyword variations and ad creative. We pause underperforming keywords (generic terms where Zillow wins) and increase spend on location-specific, high-intent terms where you can actually compete. We adjust landing page copy and CTAs based on real user behavior.
Scale and Systemize
Once we've identified your winning keywords and audiences, we increase budget on proven performers and build automation for lead nurturing. You'll receive monthly dashboards showing cost-per-lead, lead-to-showing conversion rate, and ROI by neighborhood. We continuously refine based on what actually closes.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Atlanta real estate brand
The median real estate client after 6 months
A free guide showing exactly which Atlanta neighborhoods (Midtown, Buckhead, Virginia-Highland, etc.) have the highest buyer intent on paid channels, plus the specific keywords and ad angles top agents are using to capture leads at 50% lower cost.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase different from local Atlanta marketing agencies?
Most local agencies build generic campaigns and hope for the best. We start with an audit that identifies exactly where your budget is leaking, then we rebuild from intent backward. We measure success on closed deals and cost-per-deal, not clicks. We also bring patterns from 200+ real estate campaigns globally, not just what works locally—so you get Atlanta market knowledge plus battle-tested best practices from NYC, London, and Sydney markets.
What's the typical onboarding timeline? When do I see results?
Weeks 1–2 are audit and strategy. Weeks 3–4 are build and launch. By Week 4, you'll see traffic and initial lead volume. By Week 8, we have statistically significant data on what's working and can optimize. By Month 4–6, cost-per-lead stabilizes at its lowest point. Most clients see a 30–40% cost reduction by Month 3 and a 2–3x ROAS improvement by Month 6.
What if I'm a solo agent or small team without a CRM or landing pages?
We build everything for you. Landing pages, CRM integration, email automation, lead scoring—it's all part of the service. You don't need existing infrastructure. We set it up so that from Day 1, leads flow directly into your follow-up system. That's why even solo agents see 12+ qualified leads per month on a $1,800 budget.
How much should I budget for paid marketing? Is $3,800/mo enough?
$3,800/mo is a good starting point for most Atlanta real estate teams. At optimal efficiency (after 90 days of optimization), that generates 10–15 qualified leads per month and 3–5 closed deals per quarter. If you want 20+ leads/mo, you'd need $6,500–$8,000. If you're doing $1,800–$2,500, focus on micro-local neighborhoods and long-tail keywords where you can dominate. Budget size matters less than strategy and execution.
Will you manage my ads, or do I manage them myself?
We manage everything: campaign setup, optimization, A/B testing, reporting, and ongoing strategy. You don't need to touch the ads. You receive a monthly dashboard showing leads generated, cost-per-lead, and deal pipeline. If you want to stay hands-on, we provide training and templates so you can understand the strategy and make informed decisions.
FREE · NO COMMITMENT · 48HR TURNAROUND