Built for Real Estate Brands That Have Outgrown Their Last Social Media Agency.
You're competing against property portals with zero organic community. We build your social presence to convert locals into buyers.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Amsterdam real estate is a different game.
We’ve run Social Media here. We know what it takes.
92,000 Amsterdam real estate SMBs rely on outdated social strategies.
Amsterdam's real estate market is dominated by centralized property portals—Funda, Immoweb, and Pararius—which have trained buyers to search there first. Your individual social media presence is invisible, inconsistent, and generating zero qualified leads. Meanwhile, your competitors in Zuidas and the Grachtengordel are beginning to build direct communities on Instagram and LinkedIn. The agency spending €4,500/month on digital marketing typically allocates just 15–20% to social, and even less to community-driven content. This gap is your opportunity.
The 3 places Amsterdam real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong sales team, weak digital presence. Instagram had 800 followers, 0.8% engagement. Funda was their only visible sales channel. They were losing luxury buyer inquiries to competitors with better social proof.
Built a 'Canal Living' content pillar: cinematic property tours, neighbourhood history, interior design trends, and local dining/culture to attract affluent buyers.
— Vera M.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly Qualified Inquiries from Social · BEFORE
1–2 inquiries/month
Monthly Qualified Inquiries from Social · AFTER
8–12 inquiries/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll own a proven social media engine that generates 8–15 qualified property inquiries per month (vs. your current 2–4), establishes you as a trusted authority in your neighbourhood, and reduces your cost per lead by 35–45%. Your community grows organically, your brand becomes visible above the property portals, and you can confidently allocate 20–25% of your digital budget to social—knowing it's driving measurable sales.
Amsterdam Market Audit
We analyze your current social presence across Instagram, LinkedIn, and Google Business. We map your competitor landscape (both agencies and portals) and identify your unique selling position in Zuidas, Grachtengordel, or your target neighbourhoods. We assess your digital maturity score and benchmark your engagement against Amsterdam real estate peers.
Community-First Strategy Build
We define your content pillars: neighbourhood stories, buyer education, agent personality, and investment insights. We create a 12-week editorial calendar tailored to Amsterdam property cycles (Q2 spring market, Q4 year-end investor interest). We develop audience segments (first-time buyers, investors, expats relocating to Amsterdam) with bespoke messaging for each.
Content Production Sprint
We produce 40–50 pieces of content over 4 weeks: property reels with neighbourhood context, behind-the-scenes agent stories, buyer testimonials, market insights, and location guides. Each piece is optimized for Instagram, LinkedIn, and TikTok (if applicable). We create a content library to reduce your production burden by 80%.
Launch & Community Activation
We publish your content on a consistent schedule (5–7x/week across platforms). We engage with your audience daily: responding to comments, following target followers, and nurturing inquiries in DMs. We run micro-campaigns to test messaging and drive early momentum (€500–€1,200/month paid budget).
Optimize & Scale
We analyze 12-week performance data: which content drives inquiries, which neighbourhoods resonate, which audience segments convert fastest. We refine messaging, double down on winning formats, and scale paid investment to high-performing content. We document ROI by lead source and cost per acquisition.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam real estate brand
The median real estate client after 6 months
A free, data-backed guide showing Amsterdam real estate agents how to generate 8–15 qualified leads per month from social media, without competing on price on property portals.
Median result across 12 real estate Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a social media manager in-house?
In-house managers are often spread thin across multiple platforms and tasks. We're specialists in real estate social strategy, with proven frameworks tested across 200+ teams. We also bring production capacity (video, design, copywriting) that a single hire can't match. Plus, you avoid salary, benefits, and turnover costs. Most clients pay €2,000–€3,500/month for our service—less than a mid-level FTE.
Will this work for my specific neighbourhood (Zuidas, De Pijp, etc.)?
Absolutely. In fact, hyperlocal strategy is the entire premise. We research each neighbourhood's demographics, buyer profile, price points, and competitive landscape. Your content will reflect the Zuidas luxury investment story differently than the Grachtengordel character-and-charm story. Neighbourhood specificity is how you beat Funda—you're not trying to be everything to everyone.
How much paid budget should I allocate alongside organic?
We recommend starting with €500–€1,200/month to amplify your best-performing organic content. This helps test messaging, reach new audiences (expats, investors), and accelerate growth in the first 8–12 weeks. After that, most clients scale to €1,500–€3,000/month once they see positive ROI. Some run on pure organic after month 4, depending on their target audience.
What if my team isn't ready to 'do social'? We sell properties, not content.
That's the whole point of our model. You don't need to be content creators. We handle production, posting, and engagement. Your job is to close deals and give us buyer stories, neighbourhood insights, and testimonials—we turn those into assets. Most clients spend 3–5 hours per week (sharing photos, approving captions), not 20+ hours on social.
How long before we see results?
Followers grow immediately (week 2–3). Engagement and organic momentum take 6–8 weeks. Qualified inquiries typically appear by week 8–12. We've had clients see their first social-sourced deal close by month 4. Patience and consistency matter—social isn't instant, but it compounds faster than Google Ads.
FREE · NO COMMITMENT · 48HR TURNAROUND