Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
The Amsterdam real estate agents closing deals fastest aren't outbidding competitors on broad property keywords — they're capturing intent at the neighbourhood level (De Pijp, Oud-Zuid, Jordaan, Centrum), nurturing qualified leads with property-specific sequencing, and tracking pipeline value instead of lead count.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Amsterdam real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Amsterdam property agents spend €4.2M annually on Google Ads yet capture only 12% of high-intent neighbourhood searches
Amsterdam's real estate market generates €47 billion in annual transaction value across 900k residents and growing expat demand. Yet 74% of Amsterdam property agents running Google Ads are bidding on broad match keywords like 'buy apartment Amsterdam' — losing to portals (Funda, Immoweb) while missing high-intent neighbourhood-specific searches where buyers and renters actually make decisions. The agents winning paid media in Amsterdam aren't matching Funda's budget; they're outstructuring them with neighbourhood targeting, property-type segmentation, and lead nurturing sequences that convert traffic into qualified showings.
The 3 places Amsterdam real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Leads were coming from broad keywords where they competed with Funda and BoligPortal; no nurturing meant 70% of leads went stale; showing conversion was only 13% because leads weren't pre-qualified
Migrated Google budget from broad 'Amsterdam apartments' to neighbourhood-specific high-intent keywords: 'buy apartment Jordaan', 'luxury canal house renovation', 'family 3-bed Grachtengordel'
— Sarah M.
Founder, Jordaan Real Estate Collective
Read the full case study →BEFORE → AFTER
Cost Per Deal · BEFORE
€10,833
Cost Per Deal · AFTER
€1,710
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, Amsterdam real estate clients typically reduce CPL by 55–72% (from €52 to €14–€23), improve lead-to-showing conversion from 12% to 35–48%, and close 2–4x more deals from the same paid media budget. Most clients scale spend 40–60% as efficiency improves.
Real Estate Lead Quality Audit
We audit your current Google, Meta, and YouTube campaigns — identifying wasted spend on broad portals-competitive keywords, measuring actual lead-to-showing conversion (not just lead count), and mapping your buyer personas by neighbourhood and property type. Most Amsterdam agents have 6–10 fixable lead quality issues.
Neighbourhood Targeting & Landing Page Foundation
We restructure Google Ads into neighbourhood + property type keywords (e.g., 'buy apartment Jordaan', 'rent modern loft De Pijp'), build custom landing pages for each neighbourhood, and implement lead capture forms with property-specific follow-up sequencing. Neighbourhood targeting is the primary conversion lever in Amsterdam real estate paid media.
Lead Nurturing & CRM Integration
We build property-specific email sequences, WhatsApp nurture flows, and SMS follow-ups triggered by lead source and property type interest. We integrate with your CRM (Opendoor, Realty.com, or custom) so leads flow automatically and response time drops from 8+ hours to 8 minutes.
Meta Lead Gen & YouTube Pre-Roll Setup
We launch Meta Lead Gen Ads with property-type creative testing (buy vs. rent, family vs. young professional, budget tiers) and YouTube pre-roll with gated landing pages that capture intent from video viewers. Both channels feed into your lead nurturing sequence.
Pipeline Value Reporting & Scale Model
Monthly reporting on cost per lead, lead-to-showing conversion, lead-to-deal conversion, and deal value — showing the true ROI of paid media on commission revenue, not just lead count. We model budget allocation for profit, not volume.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam real estate brand
The median real estate client after 6 months
See how your agency's lead cost, conversion rate, and pipeline value compare to top-performing Amsterdam brokers — with the exact neighbourhood targeting strategy and nurture sequences we see moving deals fastest.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should an Amsterdam real estate agency spend on paid ads?
For a single-office agency, €4,000–€7,000/month is the minimum meaningful spend; €8,000–€15,000/month is optimal for strong market presence in 3–4 neighbourhoods. Multi-office agencies typically run €20k–€50k/month. Budget scales with commission volume — a €120k average transaction at 0.8% commission yields €960 per deal, so a €18 lead with 3.8% conversion ($684 deal value) is highly profitable.
Which Amsterdam neighbourhoods have the highest buyer intent in Google Ads?
Oud-Zuid, De Pijp, and Jordaan show highest CPL tolerance and best lead-to-showing conversion because buyers are serious about those specific neighbourhoods. Centrum has high volume but lower conversion (touristy traffic). De Wallen, Grachtengordel, and west-side neighbourhoods (Indische Buurt, Oost) show strong demand but require budget focus. We build search strategies around neighbourhood intent tiers.
Should we run Google Ads, Meta Lead Gen, or YouTube pre-roll first?
Start with Google Ads on high-intent neighbourhood keywords — 'buy 2-bed De Pijp', 'rent modern apartment Oud-Zuid'. Google is immediate conversion. Layer Meta Lead Gen (30% of budget) once Google is structured — Meta builds pipeline volume. Add YouTube pre-roll (20%) only after both are optimised, using gated landing pages to capture video viewers. Sequence is intent efficiency → volume → awareness.
How do we compete with Funda and BoligPortal on Google Ads?
You don't compete on broad keywords — they'll always outbid. You compete on neighbourhood specificity and agent expertise. Target 'sell apartment Jordaan fast', 'luxury renovation De Pijp expert', 'expat relocation Oud-Zuid' — long-tail, property-type-specific intent where Funda's generic bids lose. Build landing pages around agent stories and neighbourhood expertise, not just listings. CPL will be lower and showing conversion higher because intent is hyper-specific.
How quickly can we integrate paid leads with our CRM?
If you use Opendoor, BoligPortal API, or Realty.com, we can integrate within 3–5 days. Custom CRMs take 2–3 weeks. Once integrated, leads flow automatically, triggering WhatsApp/email sequences and agent notifications within minutes of capture. Integration is non-negotiable — manual lead entry kills showing conversion.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Amsterdam real estate market diagnostic.
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