Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Most Hague property agents waste 40% of paid ad spend on wrong audiences. Data-driven campaigns that target qualified buyers and investors in your market.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
The Hague real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your real estate budget is leaking. We fix it.
The Hague's real estate market is competitive but fragmented. Property portals dominate organic search, forcing agents and firms to rely on paid channels to reach serious buyers. Yet most lack sophisticated audience targeting or conversion tracking—they're bidding blind. With 42,000 SMBs competing for attention and average monthly digital spend at €3,500, precision matters. The businesses winning aren't spending more; they're spending smarter.
The 3 places The Hague real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google and Facebook ads were generating clicks, but conversion rate remained stuck at 6%. No visibility into which channels attracted investor vs. owner-occupier leads. Monthly ad spend of €2,100 felt inefficient but unoptimisable without data.
Segmented campaigns by buyer intent: luxury investor (LinkedIn + Google), expat relocations (Facebook/Instagram + Search), and owner-occupier (Search + display).
— Maria K.
Managing Partner
Read the full case study →BEFORE → AFTER
Cost Per Qualified Enquiry · BEFORE
€156
Cost Per Qualified Enquiry · AFTER
€103
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 12 weeks, you'll know exactly which ads drive qualified enquiries, which audiences convert fastest, and where every euro goes. Most clients see 25–40% drop in cost per lead and 35–55% increase in offer-stage visibility—without increasing budget.
Audit & Buyer Mapping
We analyse your current ad spend, landing pages, and conversion paths. More importantly, we map your actual buyer personas—investor, owner-occupier, expat, commercial—and their intent signals. This reveals where you're bleeding budget.
Channel & Keyword Strategy
We identify high-intent keywords specific to The Hague (Binnenstad luxury, Beatrixkwartier family homes, commercial investment) and design channel mix—Google Search, LinkedIn for investor/corporate relocations, retargeting layers.
Campaign Build & Setup
We build segmented campaigns with intent-matched creatives. Each buyer type gets tailored messaging. Conversion tracking is wired end-to-end—enquiry, viewing, offer stage—so you see real ROI, not vanity metrics.
Optimize & Iterate
First 30 days: we monitor performance daily, pause underperforming audiences, increase winners. A/B testing begins on landing pages and ad copy. We move budget to highest-intent keywords and refine audience layers based on real conversion data.
Scale & Report
By week 8+, we've found your repeatable winners. We scale budget to high-converting audiences while introducing lookalike models to reach similar prospects. Monthly dashboards show cost per viewing, cost per offer, and pipeline value—the metrics that matter.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a The Hague real estate brand
The median real estate client after 6 months
A simple 12-point audit framework used by top-performing agents and firms in The Hague to identify budget leaks and prioritise fixes. Discover the exact questions we ask in our paid marketing audits.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is your service different from just running ads in-house or through a generalist agency?
Most in-house teams lack time for daily optimisation and audience architecture. Generalist agencies apply cookie-cutter strategies across industries. We specialise exclusively in real estate paid marketing, we understand The Hague's buyer personas (investors, expats, corporate relocations), and we build intent-matched campaigns that segment by buyer type and decision stage. We obsess over conversion tracking and ROI, not vanity metrics. That focus turns budget into pipeline, not clicks.
What's the minimum monthly budget to work with you?
We typically work with clients spending €2,000–€7,000+ monthly on paid ads. If you're below €2,000, our audit service can still help you prioritise fixes. Most Hague real estate firms sit in the €2,500–€4,500 range. We're not here to inflate spend; we're here to make every euro work harder.
How long before we see results?
Quick wins appear within 2–4 weeks (audience segmentation, pause low-intent campaigns). Statistically significant improvements in conversion rate and CPL usually land by week 8–12. We measure success in 90-day arcs, not days. Real estate sales cycles are long; we optimise across the full funnel.
Do you guarantee results or ROI?
We guarantee rigorous auditing, transparent reporting, and daily optimisation effort. ROI depends on your baseline, market conditions, and how closely you follow our conversion tracking and segmentation advice. We've seen clients achieve 25–40% CPL reductions and 35–55% pipeline visibility gains, but results vary. We share benchmarks upfront so expectations are realistic.
What if we don't have good conversion tracking set up?
That's actually our first fix. Most Hague real estate businesses lack end-to-end tracking (ad click → enquiry → viewing → offer). We audit your current setup, identify gaps, and build a proper data architecture using UTM parameters, CRM integration, and pixel tracking. This alone often reveals 15–25% efficiency gains by month one.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your The Hague real estate market diagnostic.
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