Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
Your social media is working overtime. We make it work smarter—building community that converts, not just follows.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Portland fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Portland fitness studios lose $12K monthly to booking gaps
Portland's fitness market is saturated with established gyms and boutique studios competing for the same audience. Most rely entirely on Instagram and Facebook for bookings—leaving no backup when algorithms shift or engagement drops. New studios struggle to rank locally and acquire members at scale without paid strategy. Your brand's survival depends on owned community, not rented platforms.
The 3 places Portland fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Posting 3x weekly but only converting 8–12 bookings/month. No paid strategy. Couldn't afford a full-time social person. Seasonal drop-offs meant cutting instructor hours in summer.
Shifted from aspirational fitness content to instructor-led member transformation stories (real before/afters, day-in-the-life Reels)
— Sarah M.
Founder & Studio Owner
Read the full case study →BEFORE → AFTER
Monthly Bookings · BEFORE
8–12
Monthly Bookings · AFTER
31–38
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have predictable monthly bookings, a content system your team can operate independently, and a paid acquisition strategy that fills seasonal gaps. You'll spend $2,000–$4,500/month with Omakaase and recoup it 3–5x over in incremental member revenue.
Audit & Strategy Sprint
We analyze your current social presence, competitor landscape, and booking patterns. We identify which content drives conversions and where seasonal gaps appear. For Portland studios, we assess local competition density and untapped audience segments.
Community & Content Architecture
We build a content system that blends instructor stories, member transformation footage, and educational wellness content. Each piece is designed for Instagram, TikTok, and Facebook. We establish your brand voice to stand out in Portland's crowded fitness market.
Paid Acquisition Setup
We structure Facebook and Instagram ad campaigns to fill booking gaps and offset seasonal churn. Targeting focuses on Portland metro locals aged 25–45 with fitness interests. We test audience segments and creative angles to find your lowest-cost member acquisition.
Launch & Optimization
Content goes live on schedule. Ads launch with daily monitoring and weekly adjustments. We track booking source, cost-per-lead, and member lifetime value. Weekly reporting shows which posts and campaigns drive real revenue.
Scale & Retention Systems
Once core metrics stabilize, we expand high-performing content and ads. We introduce member retention workflows (Instagram DMs, Stories takeovers, exclusive content). We document what works so your team can maintain momentum independently.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Portland fitness & wellness brand
The median fitness & wellness client after 6 months
Free guide built specifically for fitness & wellness studios in Portland. Shows you what content converts, how much to spend on paid social, and how to scale bookings without guessing.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should we spend on paid social if we're a new studio?
Start with $500–$1,000/month and test audience segments and creative. Scale based on cost-per-acquisition and member LTV. Most Portland studios find their sweet spot at $1,500–$3,000/month after 8–12 weeks.
Can you help us if we don't have a big content library or don't have time to film?
Yes. We build a content system that works with your existing resources: phone-quality member testimonials, instructor clips, simple graphics, and educational posts. Your team can film 2–3 times/month and we'll scale it across platforms. No production studio required.
How do you track which social posts actually drive bookings?
We set up UTM parameters on all links, use unique landing pages for different campaigns, and integrate your booking system data into our dashboards. You'll see exactly which content, ads, and audience segments convert—and at what cost.
What if our audience is mostly older? Does TikTok make sense?
Depends on your data. If your members skew 40+, Facebook and Instagram are your primary channels. We test all platforms but always invest where your audience lives. Older audiences often respond better to Reels and educational content than short-form TikTok.
How is Omakaase different from hiring a social media manager in-house?
A manager handles posting; we build systems that drive revenue. We bring strategy, paid acquisition expertise, analytics infrastructure, and competitive benchmarking. For $2,000–$4,500/month, you get the strategy + execution of a 2–3 person marketing team.
FREE · NO COMMITMENT · 48HR TURNAROUND