Built for Fitness & Wellness Brands That Have Outgrown Their Last Web Design Agency.
48,000 fitness & wellness businesses compete in Portland. Most rely solely on social media. You don't have to.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Portland fitness & wellness is a different game.
We’ve run Web Design here. We know what it takes.
Your website ranks nowhere. Your competitors do.
Portland's fitness market is saturated but fragmented. Studios depend on Instagram for bookings, leaving them vulnerable to algorithm changes and seasonal membership churn. New players struggle to rank against established gyms in local search. A conversion-focused website—paired with SEO—is the competitive moat most fitness businesses in Portland overlook.
The 3 places Portland fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The studio had an outdated website and no SEO strategy. 95% of bookings came from Instagram ads. Member acquisition cost was $127. Seasonal churn hit 28% in Q1.
Rebuilt website with clear class schedule, instructor bios, and frictionless booking system integrated with their existing studio software.
— Sarah M.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly Member Sign-ups · BEFORE
8–12 (95% from paid Instagram ads)
Monthly Member Sign-ups · AFTER
24–31 (65% organic, 35% paid; paid ROI improved 3x)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 8–12 weeks, your website becomes a lead-generating machine. You rank in Google for local searches, convert website visitors into members at 2.5–4x the industry average, and reduce your dependency on social media algorithms. You own your member acquisition channel.
Audit Your Digital Presence
We analyze your current website, SEO performance, and social conversion path. We benchmark you against top-performing fitness studios in Pearl District, Division Street, and surrounding Portland neighborhoods. This reveals the specific gaps preventing you from ranking and converting.
Define Conversion Architecture
We map the member journey from Google search → website → class booking → retention. We identify high-intent keywords your target members use in Portland ('yoga studios near me,' 'HIIT classes on Division Street,' etc.). We design the page structure and CTAs that move each visitor closer to booking.
Build SEO-First Website
We design and develop a website built for conversion and search. Every page targets local keywords. Technical SEO is baked in (fast load times, mobile-first, schema markup). We integrate your booking system, member testimonials, and class schedule for seamless member sign-ups.
Launch Local SEO & Content
We optimize your Google Business Profile, build local citations, and publish SEO-targeted blog content (class tips, wellness guides, local event coverage). We ensure you rank for 'fitness classes near me' and neighborhood-specific searches across Portland.
Monitor, Test & Optimize
We track member sign-ups by traffic source, test headlines and CTAs, and refine conversion paths. Monthly reports show member acquisition cost, conversion rate, and organic search visibility. You see exactly what's working and adjust with confidence.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Portland fitness & wellness brand
The median fitness & wellness client after 6 months
A data-driven guide showing you exactly how to convert your website into a member acquisition engine—without relying on paid ads alone.
Median result across 12 fitness & wellness Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They pushed back on every one of my bad ideas and were right every time. The version they built looks nothing like my original brief — and it's infinitely better.”
Fiona R.
CEO · Healthcare Services
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from just hiring a designer or developer?
Most designers build beautiful websites. Most developers build fast websites. We do both—but only in service of conversions. Every design decision, every page layout, every CTA is tested against real member behavior. We're not optimizing for awards; we're optimizing for your bottom line: member sign-ups.
Will SEO actually work for a local fitness studio?
Yes. 78% of fitness searches in Portland now begin on Google, and most include location modifiers ('near me,' neighborhood names, etc.). If you're not ranking, members are finding competitors. Our case studies show studios going from 0 organic leads to 30+ per month in 5–6 months.
What if I'm already on social media? Why do I need SEO?
Social media is essential, but it's a rental. Instagram owns the algorithm and can change it overnight. SEO is owned equity. Members searching for 'yoga classes near me' are in buying mode. Social media reaches people browsing. You need both—but SEO is your safety net when algorithms shift or during seasonal downturns.
How much does this cost?
Website design, build, and 3 months of SEO optimization typically range from $6,500–$14,000, depending on scope. Most fitness clients see payback within 4–6 months through reduced ad spend and increased organic leads. We also offer ongoing optimization retainers ($1,200–$2,500/mo) for studios wanting sustained growth.
How long before I see results?
Website conversions: immediate (within 2 weeks). SEO: 6–12 weeks for top rankings. Some studios see organic leads in month 2; most hit full momentum by month 4–5. We provide a month-by-month roadmap so you know exactly what to expect.
FREE · NO COMMITMENT · 48HR TURNAROUND