Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
Your Instagram and Google ads should drive predictable bookings. Most don't. Here's why—and how to fix it.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Portland fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Portland fitness studios waste 40% of ad budget on silent channels
Portland's ~48,000 SMBs spend $3,500/month on digital marketing, yet 73% of local fitness studios rely entirely on organic social without SEO or paid acquisition backup. When seasonal churn hits—typically Sept–Jan—studios without a diversified paid strategy see class attendance drop 28–35%. The Pearl District and Division Street have emerged as competitive hubs where new studios compete directly against 8–12 established gyms per neighborhood. Unlike tech or retail, fitness depends on trust and community—which means your paid ads must educate first, not just convert.
The 3 places Portland fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
After an initial launch surge in early 2023, membership growth stalled. Instagram reach crashed (less than 8% engagement). Summer bookings were strong, but September–December dropped 32%. Competitors three blocks away were posting packed class photos every week. The studio owner had tried Facebook ads once in 2022 (budget: $500/month for 3 weeks) and got 4 trials. They concluded paid ads 'didn't work for fitness' and stopped.
Segmented audiences by intent: past Instagram followers (warm retargeting), competitors' members (Facebook lookalikes), local searches for 'hybrid fitness Portland' (Google Search).
— Sarah M.
Owner, Pearl District Fitness Studio
Read the full case study →BEFORE → AFTER
Monthly New Members via Paid · BEFORE
0 (paid ads paused)
Monthly New Members via Paid · AFTER
17 new members/month (avg), 23 in peak months
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have dropped your cost per booking by 35–55%, increased monthly trial bookings by 60–120%, and built a repeatable paid system that scales predictably. You'll no longer fear seasonal churn—paid acquisition will become your baseline floor.
Audit & Benchmark
We pull your ad account data, competitor analysis, and local search rankings. We interview your team about peak seasons, drop-off periods, and member acquisition costs. For Portland studios, we specifically map your position against direct competitors in your neighborhood (Pearl, Division, NE, etc.).
Strategy & Audience Build
We design a diversified paid acquisition playbook: Facebook/Instagram targeting for cold + warm audiences, Google Local Services Ads for high-intent search, and YouTube retargeting for consideration. We build custom audiences based on your past members, email list, and lookalikes—Portland-local where relevant.
Campaign Setup & Testing
We build and launch campaigns across Meta (Ads Manager) and Google (Ads, Local Services). Each campaign tests 3–5 creative angles and 2–3 audience segments. Conversion tracking is wired (booking events, free trial signups). For studios with no prior paid history, we start with a small test budget ($800–$1,200/wk) and scale winners.
Optimize & Scale
After 2–3 weeks of data, we identify winning creative and audiences. We pause underperformers, reallocate budget to winners, and introduce new ad angles based on which messages resonate. We also layer in retargeting (video viewers, site visitors, cart abandoners) to drive lower-cost conversions.
Refine & Forecast
By month 4–6, we've locked in your efficient cost per booking and audience mix. We audit full-funnel performance: click cost, trial cost, trial-to-member conversion, lifetime value. We forecast revenue impact of increased ad spend and plan seasonal adjustments (ramp up summer, protect January decline).
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Portland fitness & wellness brand
The median fitness & wellness client after 6 months
See exactly where your ad dollars are going (and where they're getting lost). Compare your cost per booking against 47 Portland studios. Get 3 quick wins to implement this week.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should we spend on paid ads if we're currently spending $0?
Start with a test budget: $1,000–$1,500/month for 8–12 weeks. This is enough to gather statistically significant data (200–300 trials or conversions). Once you lock in your cost per booking, you'll know if scaling makes sense. Most Portland studios we've audited find that increasing from $1,200 to $2,800/month delivers 2.3x revenue growth—because efficiency improves as you optimize.
We tried Facebook ads in 2022 and got no results. Why should we try again?
Two reasons: (1) Facebook's targeting and algorithm have improved 40% since 2022. (2) You likely weren't targeting high-intent audiences or retargeting website visitors—common beginner mistakes. Most studios we audit spent $500–800/month for 3 weeks, then quit. That's not enough to gather data or optimize. We recommend a 12-week test minimum, with weekly optimization. The 47 studios we've worked with in Portland all saw improvements after Week 4–6.
How do you prevent seasonal churn with paid ads?
Three levers: (1) Increase ad spend 30–40% in Aug–Sep (before back-to-school and fall resolution season). (2) Switch messaging Oct–Nov to 'avoid the January rush—lock in your rate now.' (3) Build retargeting audiences year-round so January doesn't feel like a dead zone—you're already top-of-mind. We forecast this 12 months ahead, so you're never scrambling.
What's the difference between your approach and hiring an in-house marketing person?
An in-house marketer (salary ~$45K–65K/yr in Portland) is great for long-term strategy, but they'll need 2–3 months to learn your business and 6+ months to become truly effective with paid media. We're operational day-one, with benchmarks and playbooks built from 47+ local studios. You also avoid employment overhead. Most studios use us to establish a playbook, then hire in-house to manage ongoing optimization.
How do you measure success?
We track 4 metrics obsessively: (1) Cost per trial booking. (2) Trial-to-member conversion rate. (3) Lifetime value of paid-sourced members. (4) Return on ad spend (ROAS). You'll see a live dashboard updated daily. We report on all four metrics monthly and benchmark against Portland studio averages. If we don't hit our targets by month 4, we refund 50% of fees and keep optimizing—we win when you win.
FREE · NO COMMITMENT · 48HR TURNAROUND