Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
Most gyms rely entirely on social bookings with no SEO backup. We fix that. Content that builds community. Sales that follow.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Liverpool fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Liverpool fitness studios lose £8K monthly to weak social strategy
Liverpool's fitness market is competitive but fragmented. Studios competing on social media alone face seasonal churn and depend heavily on organic reach—a strategy that collapses when algorithm changes hit. New openings in Baltic Triangle and Liverpool ONE are driving demand for paid acquisition and community-first content. The studios winning right now aren't the biggest; they're the ones with consistent, audience-focused social strategies backed by paid reach and retention mechanics.
The 3 places Liverpool fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Seasonal drop-off (summer holidays and January created 30–40% booking dips). 12K Instagram followers but only 2–3% were converting to bookings. No paid acquisition strategy existed; all growth was organic and plateaued.
Launched seasonal paid campaigns (6 weeks pre-holidays, 3 weeks pre-New Year) targeting lapsed members and lookalike audiences from email list
— Sarah M.
Studio Director
Read the full case study →BEFORE → AFTER
Monthly recurring bookings · BEFORE
142–180 (highly seasonal)
Monthly recurring bookings · AFTER
208–235 (stable year-round)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a predictable, data-driven system for acquiring members year-round. No more seasonal booking cliffs. Your social channels will work together—Instagram and TikTok drive awareness, paid ads amplify reach, email and SMS close bookings, and community management keeps members loyal and referring friends.
Social Audit & Competitive Analysis
We map your current social footprint, analyse top-performing content, and benchmark you against 5–8 competitors in Liverpool. We identify which platforms drive actual bookings vs. vanity metrics, and where seasonal patterns are costing you revenue.
Content Strategy & Messaging Framework
We build a content calendar designed to move followers through a booking journey: awareness → interest → action. Every post serves a purpose: community building, education, FOMO, or direct conversion. We segment content by platform (Instagram Reels drive discovery; Stories drive urgency; Carousel posts drive education).
Paid Social Campaign Design
We design tiered paid campaigns: awareness campaigns to offset seasonal churn, retargeting campaigns for warm leads, and conversion campaigns for trial class bookings. Budget allocation is based on your goal (new member acquisition vs. retention), and we A/B test creative and copy to lower your cost per booking.
Content Production & Community Management
We produce 8–12 high-quality posts per month (Reels, Stories, Carousels), respond to DMs within 2 hours, manage comments, and nurture warm leads via story polls and DM sequences. Every interaction is tracked to measure which community touchpoints drive bookings.
Performance Tracking & Monthly Optimisation
We deliver monthly performance reports showing booking attribution, cost per lead, audience growth, and content ROI. We test new platforms (TikTok, Pinterest), adjust ad spend based on conversion data, and evolve messaging based on seasonal demand and competitor moves.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Liverpool fitness & wellness brand
The median fitness & wellness client after 6 months
We'll analyse your current social channels, benchmark you against competitors, and show you exactly where bookings are leaking—and how to fix it. No sales call required.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does this cost and what's included in the retainer?
Our social media marketing retainer for fitness studios ranges from £1,200–£3,500/month depending on scope. Entry-level (£1,200) includes strategy, 4–6 posts/month, and basic community management. Mid-tier (£2,200) adds paid ad management (£300–500/month ad spend), weekly optimisation, and performance reporting. Top-tier (£3,500) includes 8–12 posts/month, £800–1,200 monthly ad spend, daily community management, and fortnightly strategy calls. All packages include monthly performance dashboards and booking attribution tracking.
How long before we see results? We need bookings, not just followers.
You'll see movement within 4–6 weeks (usually within 2 weeks if paid ads are involved). Organic content takes 8–12 weeks to compound. Most of our clients see 15–20% booking increases by month 3, with full ROI materialising by month 6. We prioritise booking conversion from day one—not follower counts.
Do you manage our paid ad spend or just recommend it?
We manage it end-to-end. We set up campaigns, handle daily bid management, A/B test creative and audiences, and optimise based on booking data. We typically recommend £300–800/month in ad spend for fitness studios, but it's entirely flexible based on your goals and budget. You approve every campaign before launch and can see real-time performance.
What if we're brand new and have zero social presence?
This is actually easier to solve than fixing a plateau. We start with rapid community-building (audience research, initial follower acquisition via ads, and consistent posting). New studios typically reach 1,000–2,000 engaged followers within 8 weeks. We pair this with paid trial offers to convert followers to members quickly. Your age as a business doesn't matter; a clear booking goal and realistic timeline do.
What happens if we pause or cancel? Do we lose our audience?
No. Your Instagram, TikTok, and email list are yours forever. If you pause our service, you keep everything we've built (followers, content, templates, email sequences). Most clients pause for a month or two during low seasons and restart when needed. We recommend continuity for best results, but you're not locked in.
FREE · NO COMMITMENT · 48HR TURNAROUND