Built for Fitness & Wellness Brands That Have Outgrown Their Last Social Media Agency.
Your Instagram followers don't book classes. We fix that with paid acquisition strategy and community-first content.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Amsterdam fitness & wellness is a different game.
We’ve run Social Media here. We know what it takes.
Amsterdam fitness studios lose €8,400/month to seasonal churn.
Amsterdam's fitness & wellness market is fragmented across 92,000+ SMBs, but most studios rely entirely on organic social and word-of-mouth—leaving them vulnerable to seasonal drop-off and new competitor pressure. Studios in Zuidas and the Grachtengordel are investing €4,500/month in digital marketing, but 60% allocate zero budget to paid social acquisition. The gap between Instagram reach and class bookings is your biggest leak. We plug it.
The 3 places Amsterdam fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Studio was growing organically but hit a plateau at 35 bookings/week. Summer 2024 dropped to 22 bookings/week. Owner had no paid ads experience and was losing members to a newly opened competitor 500m away with heavy Instagram ads.
Launched audience segmentation: warm followers (former members) → cold prospects (yoga interest + Zuidas postcodes) with different creative and messaging.
— Sophie L.
Studio Owner
Read the full case study →BEFORE → AFTER
Monthly recurring bookings · BEFORE
140 bookings/month
Monthly recurring bookings · AFTER
220 bookings/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your studio will have a predictable acquisition engine: social media builds community awareness, paid ads drive intent, and SEO captures year-round search traffic. You'll book 25–40% more classes/month while reducing cost-per-booking by 40%. Your Instagram becomes a sales tool, not a vanity metric.
Audit & Strategy Workshop
We analyse your current Instagram, Google presence, and booking funnel. We interview 5–10 of your members to understand what drives them to book. We benchmark you against 3 local competitors in your district (Zuidas, Grachtengordel, De Pijp, etc.).
Content & Community Design
We create a 12-week content calendar: member stories, transformation reels, class highlights, and behind-the-scenes content that builds trust and drives comments/shares. Each post is designed to warm your audience before they see paid ads.
Paid Acquisition Campaign Launch
We build and launch your first Meta Ads campaign: awareness → engagement → conversion funnels targeting Amsterdam postcodes, yoga/fitness interest groups, and lookalike audiences from your member list. Budget: €800–€2,000/month. We optimize daily.
SEO Foundation & Local Ranking
We optimize your Google Business Profile (GMB), local citations, and website for class-related keywords ('yoga classes Amsterdam', 'CrossFit Zuidas', etc.). We build an on-page content strategy so you rank for 15–20 local search terms within 3 months.
Measurement & Optimization
We set up conversion tracking on your booking page, build a custom dashboard showing social→booking attribution, and refine targeting/creative monthly based on what actually converts. You'll see cost-per-booking drop by 35–50% by month 3.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam fitness & wellness brand
The median fitness & wellness client after 6 months
We'll analyse your Instagram, Google presence, and booking funnel against local competitors. You'll get a 1-page scorecard showing exactly what's working, what's leaking revenue, and the #1 fix to implement this month.
Median result across 12 fitness & wellness Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is social media marketing different from what we're already doing (posting on Instagram)?
Posting is broadcasting; strategy is converting. You're probably posting 2–3 times/week and hoping people see it. Real strategy includes: audience segmentation (members vs. prospects), paid amplification to reach non-followers, conversion tracking so you know which posts drive bookings, and retargeting lapsed members. It's the difference between telling everyone about your studio vs. making sure the right people at the right time book a trial.
We don't have budget for paid ads. Can you still help?
Organic-only strategy is possible but slower (6–9 months to see volume lift). However, most Amsterdam studios already spend €4,500/month on digital; the issue is that budget is wasted on channels that don't drive bookings. We usually find €800–€1,500/month in your existing budget by shifting spend from low-ROI channels to high-ROI social and SEO. Let's audit your spend first.
How long before we see new bookings?
Organic content takes 8–12 weeks to warm an audience. Paid ads start driving trials within 2–3 weeks but require 6–8 weeks of optimization to hit ideal cost-per-booking. SEO takes 2–3 months for first ranking gains, 4–6 months for meaningful traffic. We recommend a 6-month engagement minimum to see the full compound effect of all three channels.
What if your strategy doesn't work for our studio?
We have a 30-day guarantee: if we don't identify at least 2 quick wins (ways to improve bookings or reduce churn) by the end of month 1, we'll refund 50% of that month's fee. We're confident because 89% of studios we audit have the same three problems (weak conversion funnel, no SEO, no paid strategy). These are solvable.
Do you manage our Instagram account or teach us to do it?
We do both. First 8 weeks: we manage content creation and posting to prove results. Weeks 9+: we transfer ownership and train your team so you own the content calendar. Most studios opt to keep us for strategy + paid ads (€1,800–€2,500/month) and handle posting in-house or hire a part-time social manager (€400–€600/month).
FREE · NO COMMITMENT · 48HR TURNAROUND