Built for Fitness & Wellness Brands That Have Outgrown Their Last SEO Agency.
Amsterdam's 340+ gyms, studios, and personal trainers compete for the same searches. The studios winning built local SEO authority in their neighbourhood before their competitors did.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Amsterdam fitness & wellness is a different game.
We’ve run SEO here. We know what it takes.
2.3 million fitness searches happen in Amsterdam every year — and 68% of them don't see your studio
Amsterdam's fitness market is intensely localized and competitive. With 900,000 residents and a strong cycling culture, fitness demand is driven by neighbourhood-specific searches: 'yoga Jordaan', 'personal training De Pijp', 'crossfit Oud-Zuid'. According to local search data, 71% of Amsterdam fitness seekers use Google to find a gym or trainer before visiting — up from 48% in 2021. Studios with strong local SEO fill class slots 42% faster than those relying solely on walk-ins and social media. The international expat community (34% of Amsterdam's population) searches in both Dutch and English, creating a unique bilingual SEO opportunity.
The 3 places Amsterdam fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against larger yoga chains and Pilates studios across Amsterdam for searches from Jordaan, Westerpark, and De Pijp residents
Built 8 neighbourhood-specific and class-type landing pages targeting Jordaan, Westerpark, and De Pijp clusters, plus 'Pilates for posture', 'Pilates for core strength', and 'Pilates for pregnancy'
— Sarah M.
Studio Owner, Jordaan Pilates
Read the full case study →BEFORE → AFTER
Monthly new trial sign-ups from organic search · BEFORE
4
Monthly new trial sign-ups from organic search · AFTER
26
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 8–12 months, your Amsterdam studio appears in the local pack and top organic results for your modality and neighbourhood — consistently generating 18–38 new trial sign-ups per month.
Amsterdam Fitness SEO Audit
We audit your GBP, website, and local citation profile against the top 5 competing studios in your neighbourhood and modality.
Technical & Local Foundation
We fix technical issues — site speed, schema markup for fitness classes, mobile optimisation, Google Business Profile completeness, Dutch/English language targeting.
Neighbourhood & Modality Content Build
Neighbourhood-specific and modality-focused content pages for the exact searches Amsterdam fitness seekers make.
Authority & Local Citation Building
Dutch fitness directory listings, neighbourhood lifestyle publications, expat community directories, local Amsterdam health and wellness sites.
Trial Attribution & Refinement
Monthly reporting on rankings, organic traffic, trial sign-ups, and conversion patterns by neighbourhood and search type.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam fitness & wellness brand
The median fitness & wellness client after 6 months
See how your studio compares to the top-ranking fitness businesses in your neighbourhood and modality.
Median result across 12 fitness & wellness SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does fitness SEO cost for an Amsterdam studio?
Amsterdam fitness SEO retainers typically run €1,800–€4,200/month. Our packages start at €1,600/month for single-location boutique studios.
Which Amsterdam neighbourhoods have the strongest fitness search demand?
Oud-Zuid, Jordaan, De Pijp, and Amsterdam-West generate 68% of all neighbourhood-specific fitness searches. Centrum is high-volume but lower-intent. We focus on intent-rich, conversion-prone neighbourhoods.
How long before we see new trial sign-ups from SEO?
Most Amsterdam fitness studios see first incremental trials within 60–90 days. Meaningful volume (15+ trials/month) typically takes 6–9 months.
Should we create Dutch and English versions of our website?
Yes, for Amsterdam specifically. 34% of the population is international, and search patterns differ by language. We build bilingual content that ranks in both.
How important are reviews and ratings for fitness studio SEO?
Critical. Studios in the local pack top 3 average 58 Google reviews with 4.7+ ratings. Review generation is part of our every package.
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