Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
The gyms and studios winning in Amsterdam paid media aren't paying lower CPCs — they're building attribution funnels that separate paid signups from free-trial lookers, then scaling channels that actually generate revenue.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
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EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Amsterdam fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Amsterdam fitness studios spend €47 per membership enquiry on Meta Ads — but aren't tracking which channels actually convert to paid signups
Amsterdam's fitness market is fragmented: 140+ gyms, 280+ independent trainers, and boutique studios (yoga, CrossFit, pilates) competing across neighbourhoods. CPCs on Meta and Google Search average 28% higher than other Dutch cities due to competition density. Yet 74% of Amsterdam fitness brands running paid ads have zero tracking between ad click and paid membership — they're optimising on enquiries and free trials instead of actual revenue. The studios winning in Amsterdam paid media use neighbourhood-specific targeting, conversion-rate optimisation tied to membership funnel metrics, and paid channel attribution that isolates which ads generate revenue-paying members.
The 3 places Amsterdam fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Meta Ads optimised to enquiry volume instead of paid conversion, zero tracking between ad source and membership type, wasting budget on free-trial hunters instead of revenue-paying members
Implemented GA4 conversion tracking tied to paid membership signups (excluding free trials and day passes) — revealed actual paid conversion rate of 6.7% vs perceived 18% from enquiry reporting
— Robert V.
Owner, De Pijp CrossFit Studio
Read the full case study →BEFORE → AFTER
Cost Per Paid Member · BEFORE
€350
Cost Per Paid Member · AFTER
€118
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 3–5 months, Amsterdam fitness clients typically reduce cost-per-paid-member by 45–60%, increase conversion from lead-to-paid from 8% to 18–24%, and scale ad spend profitably by moving budget to neighbourhood + class type combinations that generate highest-LTV members.
Paid Media & Membership Funnel Audit
We audit your Meta, Google Search, and Display campaigns — then trace the full path from ad click to membership signup. Most Amsterdam fitness accounts have 10–16 fixable issues, including missing conversion tracking, untargeted audiences, and loose keyword match types.
Conversion Tracking & Membership Funnel Setup
We implement conversion tracking tied to membership signups (not just enquiries), set up custom audiences for free-trial users and past members, and establish the data infrastructure that separates profitable lead sources from enquiry-driven waste.
Campaign Restructure by Neighbourhood & Class Type
We rebuild campaigns around Amsterdam neighbourhoods (Centrum, De Pijp, Jordaan, Oud-Zuid) and key class types (yoga, CrossFit, general fitness). Each campaign has tight keyword lists, location-specific ad copy, and landing pages emphasising class schedules and neighbourhood fit.
Membership Funnel & Creative Optimisation
We run systematic testing on Meta creative — comparing benefit-driven messaging (transform your body) vs community-driven messaging (join Amsterdam's most inclusive gym) vs location-focused messaging (5 min from De Pijp). We optimise Google Search landing pages for free-trial-to-paid conversion.
Scale & Revenue Attribution Reporting
Monthly reporting on actual paid membership revenue, cost-per-paid-member by channel, member lifetime value by acquisition source, and clear budget allocation recommendations. We report on member acquisition profitability, not just lead cost.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam fitness & wellness brand
The median fitness & wellness client after 6 months
See how your fitness brand's paid media performance compares to top-performing Amsterdam gyms and studios — with exact cost-per-paid-member benchmarks, conversion rates by channel, and neighbourhood-specific targeting strategies.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should an Amsterdam fitness studio spend on paid ads per month?
A meaningful paid media programme starts at €3,000–€5,000/month ad spend. Below that, Meta and Google algorithms can't gather enough conversion data to optimise effectively. Most Amsterdam fitness clients scale to €6k–€12k/month within 5 months as cost-per-member improves and member LTV becomes visible.
Should we target Amsterdam-wide or by neighbourhood?
Neighbourhood-specific targeting outperforms city-wide by 2.5–3.5x. Amsterdam's fitness market is hyper-localised — a Centrum corporate gym and a De Pijp boutique studio attract completely different demographics. We build separate campaigns for neighbourhoods where you have locations or realistic acquisition radius (typically 2–3km from location).
Is it better to promote free trials or paid memberships in ads?
Promote the membership commitment, not the free trial. Free-trial-focused ads attract 'lookers' with 60–70% free-trial-to-paid conversion dropout rates. Paid-membership-focused ads attract committed users with 22–28% paid conversion rates. Your cost-per-paid-member is lower with the second approach, even though CPL is higher.
How do we track which paid ads actually generate paying members?
We implement GA4 conversion events tied to paid membership signups (excluding free trials and day passes), then layer Meta CAPI to restore lost signal. You need membership-type data in your tracking — distinguishing free-trial signups from actual paid commits — otherwise you're optimising blind.
What's the typical cost-per-paid-member for Amsterdam fitness studios?
Top-performing Amsterdam gyms and studios achieve €85–€180 cost-per-paid-member. Industry average is €240–€350. The difference is funnel tracking (separating free-trial from paid) and messaging (promoting membership commitment vs free trial).
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your Amsterdam fitness & wellness market diagnostic.
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