Built for Fitness & Wellness Brands That Have Outgrown Their Last Web Design Agency.
Your website should rank in Google, convert visitors into members, and survive seasonal downturns. Most don't.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Amsterdam fitness & wellness is a different game.
We’ve run Web Design here. We know what it takes.
Amsterdam fitness studios lose 40% of bookings to poor website design
Amsterdam's ~92,000 SMBs are split across tech, finance, and tourism—but fitness & wellness studios compete almost entirely on Instagram, leaving massive Google Search gaps. Established gyms dominate local searches because their websites are optimised; newer studios get buried. The average Amsterdam fitness business spends €4,500/month on digital but allocates almost nothing to SEO or conversion-focused web design, relying instead on paid social that costs €85–€220 per lead and evaporates during winter months.
The 3 places Amsterdam fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite 18 months in operation and strong class quality, the studio ranked nowhere for "gym near me" or "fitness Zuidas." 95% of leads came from Instagram ads (€140+ per lead), and bookings collapsed in winter. The founder was losing €3,000+/month to paid acquisition with no buffer.
Rebuilt website with 12 location-specific and service-based landing pages (HIIT, yoga, personal training) targeting long-tail keywords like "small group training Amsterdam South" and "functional fitness Zuidas."
— Maria K.
Founder & Head Coach
Read the full case study →BEFORE → AFTER
Monthly New Members from Website · BEFORE
6–8 (mostly from Instagram ads)
Monthly New Members from Website · AFTER
18–22 (60% organic, 40% organic + social combined)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your website becomes a lead-generation engine: you rank for 15–25 high-intent keywords, organic traffic grows 200–400%, and conversion rates double or triple. You're no longer hostage to seasonal social media spend—you own your customer acquisition.
Competitive & Search Audit
We analyse how your top 10 local competitors rank in Google, what keywords they own, and where they're weak. We map search demand specific to Amsterdam fitness ("gym Zuidas," "yoga classes Grachtengordel," "personal training") and identify the keywords you're missing. This tells us exactly where to win.
Website Strategy & Structure
Based on search data and conversion psychology, we design your site architecture: which pages rank for which keywords, how prospects flow from search to booking, where objections are resolved. We prioritise high-intent pages (class schedules, pricing, trial offers) and craft messaging that speaks to Amsterdam's fitness buyer.
Design & Development
We build a fast, mobile-first site that converts. Every page is optimised for both Google's algorithm and human decision-making. Booking CTAs are prominent; trust signals (testimonials, class photos, instructor bios) are strategically placed. Technical SEO is built in from day one—no retrofitting later.
Content & SEO Optimisation
We create keyword-targeted content for high-opportunity pages: blog posts on Amsterdam fitness trends, landing pages for specific services (HIIT, yoga, personal training), and location-specific pages if you have multiple sites. Each piece is built for search ranking and member conversion.
Launch, Training & Ongoing Optimisation
We deploy your site, train your team on the backend, and begin monitoring performance. In the first 90 days, we track rankings, organic traffic, and conversion rates—then optimise based on real data. This is where winners separate from the rest.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Amsterdam fitness & wellness brand
The median fitness & wellness client after 6 months
Get a free, personalised 10-minute audit of your website. We'll identify where you're losing prospects, how competitors are beating you in search, and the exact changes that will add 5–8 bookings per month.
Median result across 12 fitness & wellness Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We had a 68% mobile drop-off rate. After the redesign, 31%. If your agency can't tell you your mobile conversion rate, get a new one.”
Jade L.
CMO · Retail, $8M revenue
“They briefed us on conversion psychology before touching a single wireframe. That changed how we thought about what a website is actually for.”
Oscar B.
Founder · Professional Services
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until I see results from a new website?
Most clients see meaningful organic traffic growth within 8–12 weeks and hit significant conversion gains by month 4–6. The timeline depends on competition density and content volume, but we prioritise quick wins (landing pages, easy-to-rank keywords) to build momentum fast. Expect 2–3 new trial bookings from organic traffic within the first month.
Will a new website help me rank higher in Google than my competitors?
Yes—if they haven't invested in SEO yet. In Amsterdam's fitness market, most studios treat websites as brochures, not ranking assets. By optimising on-page SEO, building internal link structure, and creating keyword-targeted content, you'll outrank 70–80% of local competitors. If competitors have already built authority, we'll outrank them by being smarter about keyword selection and content depth.
What if I'm already spending €4,500/month on Instagram ads? Should I stop?
No—diversify. Instagram ads are great for brand awareness and seasonal pushes, but they're expensive and seasonal. A high-converting website + organic traffic gives you a stable foundation. Our clients typically reduce paid spend by 30–40% and reinvest into content/SEO, which has better long-term ROI. You'll spend less overall and get more predictable results.
What's included in web design? Do I need SEO separately?
Our web design includes technical SEO, on-page optimisation, and conversion design. We build SEO into the site from day one. What happens after launch—content creation, link building, ongoing ranking optimisation—depends on your goals. Most clients invest in 3–6 months of post-launch optimisation to accelerate results. We'll recommend what makes sense for your budget and timeline.
Can you help integrate my booking system (Mindbody, Maroochy, etc.)?
Yes. We build websites that integrate seamlessly with major booking platforms. In fact, booking system integration is part of our standard process—we'll handle API setup, form customisation, and conversion tracking. Your members can book classes directly from your website without friction.
FREE · NO COMMITMENT · 48HR TURNAROUND