Built for Fitness & Wellness Brands That Have Outgrown Their Last Paid Marketing Agency.
Without a paid acquisition strategy aligned to your class schedule, you're competing on brand alone. We fix that.
8 of our last 10 fitness & wellness clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Rotterdam fitness & wellness is a different game.
We’ve run Paid Marketing here. We know what it takes.
Rotterdam fitness studios waste €1,200/month on blind paid spend
Rotterdam's 52,000 SMBs include a growing fitness & wellness sector heavily dependent on social media bookings—but lacking SEO backup or seasonal paid strategies. New studios struggle to compete against established gyms with larger marketing budgets. The market is primed for studios that combine smart paid acquisition with retention mechanics. Studios averaging €3,200/month in digital spend often see 40–60% of that wasted on unoptimised channels.
The 3 places Rotterdam fitness & wellness brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 fitness & wellness brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Classes were 60–70% full. Instagram followers existed, but conversion to trial bookings was poor. September–October member churn hit 22%. No paid strategy. Budget: €2,400/month, mostly wasted on broad-audience Facebook ads.
Migrated 60% of budget to Google Local Services Ads (class-specific targeting) and Search campaigns for '[district] CrossFit' and 'gym trial [area]'
— Elena M.
Fitness Studio Owner
Read the full case study →BEFORE → AFTER
Monthly Trial Bookings · BEFORE
18–22 trials/month (unpredictable)
Monthly Trial Bookings · AFTER
32–38 trials/month (consistent)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By month 4, you'll have predictable, low-cost member acquisition flowing year-round. Seasonal churn becomes a planning variable, not a crisis. Your studio grows with confidence—not hope.
Audit & Channel Mapping
We analyse your current paid spend, booking data, and member journey. We map which channels drive actual trial bookings (not just clicks). For Rotterdam studios, this means testing Google Local Services, Instagram conversion tracking, and member referral loops.
Creative & Messaging Test
We create 4–6 paid ad variations (video, carousel, static) targeting peak booking windows and seasonal demand. Each creative emphasises class availability, instructor credibility, and trial incentives. Testing runs across Google Ads and Meta platforms simultaneously.
Campaign Build & Launch
We launch optimised campaigns across Google Search (class names + district), Google Local, Instagram, and Facebook. Budgets are allocated based on your trial booking window (e.g., higher spend Tuesdays–Thursdays). Each campaign feeds booking data back into the system.
Optimisation & Scaling
Weekly bid adjustments, ad pause/promotion based on cost-per-trial data. We identify which keywords, times, and audiences convert cheapest. By week 8–12, we scale winners and kill losers—reducing your CAC by 25–40%.
Retention & LTV Integration
Once trial acquisition is efficient, we layer in email/SMS nurture and member retention tactics to maximize lifetime value. This ensures your CAC stays sustainable and scales with revenue, not just spend.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Rotterdam fitness & wellness brand
The median fitness & wellness client after 6 months
Download the exact framework we use to cut member acquisition costs by 40–50% and eliminate seasonal churn.
Median result across 12 fitness & wellness Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much will this cost vs. my current ad spend?
Our retainer ranges from €1,500–€4,500/month depending on scope and studio size. Most clients reallocate 20–30% of their existing ad budget to our management, then scale from there. You're not spending more overall—you're spending smarter. Average ROI is 3–5x within 6 months.
What if my studio is brand new and has zero booking data?
We start with competitor benchmarking and industry data, then run rapid tests across channels (Week 1–2). By Week 4, your own data informs the strategy. New studios often see faster results because they're not fighting legacy audiences or weak messaging.
Can you handle both paid ads and our social media content?
We specialise in paid acquisition—ads, landing pages, and conversion tracking. For content creation, we partner with specialists or recommend in-house ownership (it's faster and more authentic for fitness communities). The ads amplify great content; they don't replace it.
What happens if we pause the retainer? Will campaigns stop?
Campaigns will run, but optimisation stops. We recommend a 3-month minimum engagement so we have time to test, scale, and lock in gains. After that, you can pause anytime. Most clients don't because the ROI keeps compounding.
How do you measure success if members book via phone or walk-in?
We track UTM parameters in SMS/email messages, use call tracking numbers for phone bookings, and correlate paid traffic timing with booking surges. It's not 100% perfect, but it's far better than guessing. We also survey new members on booking source.
FREE · NO COMMITMENT · 48HR TURNAROUND
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