Built for Ecommerce Brands That Have Outgrown Their Last Social Media Agency.
128,000 SMBs in Madrid metro compete for attention. Most waste €2,800/month on broken social strategies. You don't have to.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Madrid ecommerce is a different game.
We’ve run Social Media here. We know what it takes.
Your Madrid ecommerce brand deserves better social ROI
Madrid's ecommerce ecosystem is uniquely fractured: high traffic concentration in finance, tech, and tourism sectors means your social audience is fragmented across platforms, but hyper-localized. The Gran Vía corridor and Salamanca districts drive significant luxury and lifestyle ecommerce activity—yet most SMBs treat social as a broadcast channel, not a community builder. Cart abandonment sits at 70%+ industry-wide because retargeting strategy is non-existent. Your competitors are spending on paid ads; smart operators are building owned audiences first.
The 3 places Madrid ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong website traffic from SEO but only 1.8% conversion rate. Social ads were generic, brand awareness was low in target demographic (25–40 women), and ROAS was 1.6:1—unsustainable.
Built Reels-first content strategy: behind-the-scenes production, styling tips, sustainability stories. Posted 4x/week, optimized for 45–90 second watch-time.
— María G.
Founder & CEO
Read the full case study →BEFORE → AFTER
Monthly Revenue from Paid Social · BEFORE
€8,400
Monthly Revenue from Paid Social · AFTER
€21,800
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll see 40–60% improvement in ROAS, 30% reduction in cost-per-conversion, and a retargeting engine that recovers 15–25% of abandoned carts automatically. Your social channels become a predictable, scalable revenue driver—not a cost center.
Audit & Audience Blueprint
We analyze your current social presence, ad account health, and customer journey. We identify which Madrid customer segments you're reaching (or missing). We map your audience across platforms—Instagram, TikTok, Facebook—and segment by purchase stage.
Content & Creative Strategy
We build a 12-week content calendar aligned to your ecommerce calendar (seasonal peaks, promotions, stock rotations). Content is designed for algorithm performance first (Reels, TikTok hooks) and conversion second (product storytelling, social proof, urgency). Every piece connects to a downstream retargeting stage.
Retargeting & Lifecycle Setup
We build audience sequences: cold awareness → warm engagement → cart abandoners → post-purchase. Each segment gets a unique ad sequence and messaging angle. We connect your ecommerce platform (Shopify, WooCommerce) to Meta and Google so dynamic product ads show the exact items customers viewed.
Campaign Launch & Optimization
We deploy paid campaigns with weekly performance reviews. We test creative variations, audience sizes, and bid strategies. We optimize for your primary KPI—revenue, ROAS, or customer acquisition—and adjust spend allocation based on live data.
Monthly Reporting & Scaling
We provide clear, actionable reporting: which content drives conversions, which audiences have the highest LTV, where to increase spend. We identify winners and scale them. We also recommend cross-channel moves (email, SMS, organic) to amplify results beyond paid social.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid ecommerce brand
The median ecommerce client after 6 months
We'll analyze your current social ad performance, audience strategy, and retargeting setup. You'll get a custom benchmarking report showing exactly where you sit vs. top performers, and a 12-week action plan to improve ROAS by 40%+.
Median result across 12 ecommerce Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will we see results?
Retargeting campaigns (warm audiences) typically show positive ROAS within 2–3 weeks. Cold audience campaigns take 4–6 weeks to stabilize and optimize. Most clients see 40%+ ROAS improvement by week 12. We focus on sustainable scaling, not short-term spikes.
What's your minimum commitment and pricing?
We work with Madrid SMBs on retainer agreements ranging from €1,200–€6,000/month, depending on scope (ad spend, audience complexity, content production). The initial audit and strategy phase is €1,500 one-time. Most clients invest €2,800–€4,200/month for full-service management.
Do you manage the ad accounts directly, or do we retain control?
You retain full ownership and admin access to all accounts (Meta, Google, etc.). We operate as an extension of your team, with transparent reporting and decision-making. Monthly strategy calls ensure alignment on budget allocation and creative direction.
What platforms do you focus on?
For Madrid ecommerce, we prioritize Instagram (Reels + Shopping), TikTok, and Meta (Facebook + Messenger). Google Shopping and YouTube are secondary but integrated into retargeting strategy. We recommend platform mix based on your product category and audience demographics.
How do you handle cart abandonment and retargeting?
We build automated sequences triggered by specific customer behaviors: site visit, product view, cart add, checkout start, purchase. Each stage gets unique messaging and creative. For example, cart abandoners see the exact product they viewed + social proof + urgency within 4 hours, then scarcity messaging over 14 days.
FREE · NO COMMITMENT · 48HR TURNAROUND