Built for Ecommerce Brands That Have Outgrown Their Last SEO Agency.
Competition for ecommerce keywords in Madrid is fragmented but intensifying. The online retailers winning are the ones who built product authority and local marketplace trust before their neighbours did.
8 of our last 10 ecommerce clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Madrid ecommerce is a different game.
We’ve run SEO here. We know what it takes.
Madrid's ecommerce market grew 34% last year — but 67% of online stores are invisible on Google
Madrid's ecommerce landscape is Spain's most dynamic. The capital attracts 32% of Spain's total online retail spending — €2.1B annually — with 67% of searches happening on Google and Amazon. Local retailers, fashion boutiques, electronics vendors, and specialty shops that move online face dual competition: established Spanish ecommerce platforms (El Corte Inglés online, Amazon ES) and other independent sellers. According to Madrid Chamber of Commerce data, only 23% of Madrid-based ecommerce retailers have invested in SEO; those who have see 4.2x higher customer acquisition efficiency than those relying on paid ads alone. Product pages, category hierarchies, and trust signals (reviews, certifications, local payment methods) now determine who converts browsers into buyers.
The 3 places Madrid ecommerce brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 ecommerce brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Competing against Amazon ES, El Corte Inglés, and international shoe marketplaces for Madrid-based search traffic. Most customers were finding them via paid ads or direct traffic.
Built 24 category and subcategory pages targeting Madrid search intent: 'zapatos de vestir Madrid', 'botas de invierno comprar Madrid', 'zapatos cómodos para trabajar'.
— Laura M.
Owner, Zapatería Contemporánea (Malasaña)
Read the full case study →BEFORE → AFTER
Monthly organic ecommerce revenue · BEFORE
€800
Monthly organic ecommerce revenue · AFTER
€6,200
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6–9 months, your Madrid ecommerce store ranks for 80–150 product-level keywords, captures 40–60% of your competitor's organic volume, and generates €3,500–€8,200 in additional monthly organic revenue.
Madrid Ecommerce SEO Audit & Competitive Intelligence
We audit your site structure, product taxonomy, and technical foundation against the top 8 competitors in Madrid — including both independent retailers and marketplace strategies.
Technical & Core Web Vitals Foundation
We fix core ecommerce fundamentals: site speed, mobile checkout flow, schema markup (product, price, review), pagination, faceted navigation, and internal linking.
Product & Category Page Optimisation
We rewrite product title tags, meta descriptions, and category pages for high-intent Madrid-specific searches ('comprar [producto] Madrid', '[categoría] en Madrid', '[producto] barato Madrid'). We build trust through review integration and local payment badges.
Content Authority & Link Building
We build product comparison guides, category buying guides, and Madrid-local content ('Guía de compra online: [categoría] en Madrid'). We earn backlinks from Spanish ecommerce blogs, product review sites, and local Madrid business publications.
Conversion Optimisation & Monthly Reporting
We track organic-acquired traffic, conversion rate by product/category, and revenue attribution. Monthly reporting links SEO performance to actual customer acquisition cost and AOV.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid ecommerce brand
The median ecommerce client after 6 months
See exactly where your online store compares to top-performing Madrid retailers and what you're losing to organic search competitors.
Median result across 12 ecommerce SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does ecommerce SEO cost for a Madrid online store?
Madrid ecommerce SEO typically runs €1,800–€5,200/month depending on product count and competition level. Our packages start at €1,400/month for stores with 100–200 products.
Can I rank above Amazon and El Corte Inglés on Google?
For specialty and long-tail searches, absolutely. 'Zapatos veganos Madrid', 'muebles vintage comprar', 'ropa sostenible tienda online' — these are searches where independent retailers dominate. Generic searches ('comprar zapatos online') go to marketplaces; don't waste SEO effort there.
How long before we see organic revenue from ecommerce SEO?
First incremental sales typically appear within 45–60 days. Meaningful monthly revenue (€800–€2,000) takes 5–7 months. Full potential takes 9–12 months.
What's the difference between Google Shopping and organic SEO for ecommerce?
Google Shopping shows products to high-intent buyers with immediate purchase intent — but you pay per click (€0.60–€2.50/click). Organic SEO builds long-term visibility and costs nothing per click once ranked. Both work together.
Do you handle product reviews and seller ratings?
Yes. Review schema, review generation strategy, and review site integration (Confianzaonline, Valoraciones.com) are core to our ecommerce SEO process. Reviews directly impact rankings and conversion.
FREE · NO COMMITMENT · 48HR TURNAROUND