Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
You're losing leads to competitors dominating Google Maps and multi-channel content. We build the social strategy that scales beyond word-of-mouth.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Tampa beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
72,000 Tampa beauty businesses. Most compete only on Instagram.
Tampa's beauty and medspa market is crowded but fragmented—most competitors rely entirely on Instagram with zero SEO presence, creating a wide gap between those who scale and those who plateau. Walk-in traffic and referrals are capped; without a cohesive content and community strategy, you're invisible in Google Maps searches where 68% of high-intent clients start their search. The businesses winning in Tampa's Channel District, Hyde Park, and Ybor City are those integrating social proof, local keyword targeting, and multi-channel content. Your Instagram followers don't translate to bookings without a funnel—and that's where most agencies fall short.
The 3 places Tampa beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Instagram following (18K) but only 15–20 appointments per month from social. Competitors dominated Google Maps for 'medspa near me Tampa'. Monthly ad spend was $4,500 with zero tracking of bookings. Owner couldn't prove ROI.
Rebuilt Instagram content strategy around before/after results, client testimonials, and educational posts on treatments. Every post included a booking CTA and geo-tagged location for local credibility.
— Jennifer M.
Owner, Multi-Location Medspa
Read the full case study →BEFORE → AFTER
Monthly Appointments from Social · BEFORE
18–20 appointments
Monthly Appointments from Social · AFTER
85–110 appointments
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you'll have a predictable lead generation engine that turns Instagram followers and Google Maps visibility into booked appointments. Most clients see a 40–60% reduction in cost per booking and 2–3x increase in monthly appointment volume from social and local search combined.
Audit & Competitive Analysis
We analyze your current Instagram, TikTok, and Google Maps presence against top competitors in Tampa (Ybor City, Hyde Park, Channel District). We identify content gaps, engagement leaks, and booking bottlenecks. This includes a full review of your website, ad account, and customer journey.
Strategy & Content Calendar Build
Based on your audit, we design a 90-day content strategy focused on conversion, not vanity metrics. We map content to your customer journey: awareness (Reels, testimonials), consideration (before/after, education), and decision (booking CTAs, urgency). Every piece of content ties to a business goal.
Community & Engagement Setup
We build a managed community strategy—responding to DMs within 2 hours, engaging with local Tampa beauty and wellness accounts, and running weekly interactive Stories or Reels. We also set up your booking systems (Calendly, HubSpot, or booking page integration) to convert Instagram followers into appointments.
Paid Social & Local SEO Integration
We launch targeted campaigns (Instagram Ads, TikTok, Google Ads) designed to reach high-intent searches like 'medspa near me Tampa' and 'Botox Hyde Park'. Every ad links to a conversion page, not just your profile. We also optimize your Google Business Profile and weave local keywords into all content.
Monthly Optimization & Reporting
We track every metric that matters: appointment bookings, cost per booking, customer lifetime value, and ROI. We A/B test content, refine ad audiences, and adjust strategy based on data. You get a monthly strategy call where we share insights and plan the next sprint.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Tampa beauty & medspa brand
The median beauty & medspa client after 6 months
A step-by-step blueprint showing exactly how top-performing beauty & medspa businesses in Tampa (Ybor City, Hyde Park, Channel District) use social media to generate consistent, predictable appointments—without relying on referrals or paid ads alone.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
“The content calendar process changed how our whole team thinks about marketing. We're telling a story now — not just filling a grid to look active.”
Cora M.
Brand Director · Lifestyle Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase different from posting on my own or hiring an in-house social media manager?
Posting yourself or hiring in-house gets you content—not strategy. You'll post consistently but won't convert followers to bookings because there's no funnel, no conversion tracking, and no connection to local search. Omakaase builds the entire system: content strategy → community engagement → paid campaigns → booking integration → monthly optimization. You get accountability and measurable ROI, not just pretty pictures. Most in-house managers are great at aesthetics but lack the conversion and analytics expertise. We do both.
What's included in your retainer? Do you manage my ads, or just organic content?
Our retainers vary by scope ($1,500–$4,500/month for Tampa beauty & medspa). Standard includes: organic content creation (3–5 posts/week), community management (DM responses, engagement), monthly strategy, and basic reporting. Add-ons include paid ads management (we manage your ad accounts directly), Google Business Profile optimization, and advanced analytics. We can do organic-only, paid-only, or the full system. Most clients see the best ROI with the full system because organic + paid + local SEO work together.
How long before I see results? Do I have a lock-in contract?
You'll see early wins (improved engagement, first bookings from ads) within 30 days. Significant results (2–3x appointment volume, 50%+ lower cost per booking) typically show by month 4–6. We recommend a 3-month minimum engagement so we have time to test, iterate, and prove ROI. After that, month-to-month. No long-term lock-in. If we're not delivering, you can leave. But we track everything, so you'll know quickly if it's working.
I'm worried about losing my aesthetic brand voice. Will my Instagram look different?
We enhance your brand; we don't overhaul it. If your aesthetic is luxury, we keep it luxury but add strategy. We add more Reels, testimonial content, and educational posts—but within your brand voice and visual style. You approve every post before it goes live. The goal is to keep the beauty of your brand while adding the conversion power behind it.
What if my competitor already dominates Google Maps in my area?
They probably don't dominate as much as you think. Most beauty businesses have reviews scattered, inconsistent keywords, and outdated photos. We audit their profile and find gaps (weak reviews, missing treatment keywords, poor photos). Then we build a legitimate, faster authority stack: optimized profile, review generation campaign, and location-specific content. Within 90 days, you're competing. Within 6 months, you can rank above them if their strategy is weaker. We'll show you the audit before you commit.
FREE · NO COMMITMENT · 48HR TURNAROUND