Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
We help you reclaim that budget and turn local searches into confirmed bookings—without the guesswork.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Tampa beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
72,000 Tampa beauty businesses. Most waste 40% of ad spend.
Tampa's beauty and medspa market is fragmented across Instagram-first strategies with almost zero Google dominance. Your competitors are winning the 'near me' searches while you're fighting for followers. The opportunity? Paid marketing that bridges Instagram engagement with Google Ads precision—turning high-intent local searches into revenue. Tampa's $3,200 average monthly ad spend means most businesses are underfunding the channels that actually close appointments.
The 3 places Tampa beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Instagram following grew to 8,000 but bookings plateaued at 60/month. Google Maps visibility was poor—losing searches to newer competitors with better ads. Ad spend was $2,800/month with unclear ROI. No conversion tracking meant budget decisions were guesswork.
Implemented proper conversion tracking linking Google Ads and Meta ads directly to their booking system (Acuity Scheduling)
— Maria S.
Owner, Beauty Group
Read the full case study →BEFORE → AFTER
Monthly Bookings from Paid Ads · BEFORE
60
Monthly Bookings from Paid Ads · AFTER
156
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
You transform from an Instagram-dependent business into a presence that dominates both high-intent Google searches and social retargeting. Within 90 days, most clients see 40–60% reduction in cost-per-booking and 2–3x increase in qualified appointment requests. By month 6, you're capturing market share from competitors and scaling bookings predictably.
Audit & Competitive Analysis
We map your current Google Ads, Instagram, and Google Maps presence against top 5 local competitors. We identify which 'near me' searches you're missing, what keywords competitors own, and where your ad spend is leaking. For Tampa beauty and medspa, this reveals the gap between your current visibility and achievable market share.
Strategy & Campaign Architecture
We design a multi-channel strategy that layers Google Ads (search + local services) with Instagram/Meta retargeting and audience lookalikes. We define target customer personas (Botox seekers, laser hair removal, med spa first-timers), set monthly booking targets, and allocate budget across channels based on intent and conversion velocity. This is custom to your service mix and Tampa market demand.
Setup, Tracking & Landing Pages
We implement conversion tracking (booking system integration, pixel configuration), create high-converting landing pages optimized for each service (facials, injectables, laser, etc.), and ensure Google Ads, Meta, and your booking system talk to each other. Without this, you can't prove ROI. With it, every dollar is accountable.
Launch & Optimize
We launch campaigns with initial bid strategies, monitor daily performance, and begin A/B testing ad creative, landing pages, and audience targeting. First 2–3 weeks are high-touch optimization. We adjust bids based on cost-per-booking data, pause underperforming keywords, and scale winners. Tampa's market is competitive enough that weekly optimization prevents budget waste.
Scale & Refinement
Once we've proven ROI on core campaigns (typically 60–90 days), we expand winning audience segments, test new keywords, and increase daily spend on high-performing service categories. We also layer in seasonal campaigns (summer laser hair removal push, holiday gift certificates, new treatment announcements). Monthly strategy reviews ensure budget allocation stays aligned with your growth goals.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Tampa beauty & medspa brand
The median beauty & medspa client after 6 months
Get the exact benchmarks, cost-per-booking data, and channel effectiveness metrics that top Tampa beauty and medspa businesses use to allocate budget. Plus: calculate your potential monthly revenue lift if you optimized your current ad spend.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from paid ads?
You'll see initial data within 1–2 weeks (click-through rates, landing page performance). Meaningful booking volume and ROI clarity typically emerge within 30–45 days once we've accumulated enough conversion data to optimize. By 90 days, most clients see 40–60% cost-per-booking reduction. Beauty and medspa conversions move fast—your sales cycle is typically 3–7 days—so we get signals quickly.
What's the minimum monthly ad budget to see real results?
Minimum $1,200/month to build a solid multi-channel strategy (Google Ads + Instagram retargeting + Local Services). Below that, you can't test enough and optimization becomes difficult. That said, if you're currently spending $3,200/month inefficiently, we often reallocate within your existing budget rather than asking for more. Most clients see better ROI at their current spend after optimization.
We're already on Instagram. Why do we need Google Ads?
Instagram is great for brand awareness and retargeting warm audiences, but it's not where high-intent local customers find you. When someone searches 'Botox near me' or 'laser hair removal in Tampa', they're on Google—and they convert 3–5x faster than Instagram discovery. Most beauty and medspa bookings come from high-intent searches, not browsing. Instagram + Google together is the winning formula. Instagram alone leaves 60–70% of demand on the table.
How do you measure bookings if our system doesn't integrate with ad platforms?
We set up conversion tracking from day one—either through direct booking system integration (Acuity, Mindbody, Vagaro, etc.) or via phone call tracking and form submissions. If your system doesn't integrate, we implement pixel-based tracking and phone number tracking so every booking can be attributed to its source channel. This is non-negotiable; without it, optimization is impossible.
What if we only want Instagram ads? Can you do that?
We can, but we won't recommend it. Instagram is a valuable channel for retargeting warm audiences and building brand loyalty, but it's not the primary driver of bookings for most beauty and medspa businesses in Tampa. If your goal is bookings and revenue (which it should be), Google Ads + Local Services are non-negotiable. We can build a multi-channel strategy that emphasizes Instagram if that fits your brand, but we'll always push toward the channels that drive highest ROI.
FREE · NO COMMITMENT · 48HR TURNAROUND