Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Most Dallas beauty and medspa businesses rely on Instagram alone. We show you how to build community and drive predictable sales across multiple channels.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Dallas beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
Your Instagram isn't scaling. Here's why—and how to fix it.
Dallas's beauty and medspa market is competitive but fragmented. Most competitors dominate Instagram but have zero Google Maps or search presence, leaving massive gaps for businesses willing to move beyond walk-ins and referrals. The market is increasingly saturated with look-alike content, making differentiation through authentic community-building essential. Beauty and medspa owners in Dallas spend an average of $4,000 monthly on digital marketing, but typically allocate 70%+ to paid ads without a foundational content strategy.
The 3 places Dallas beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Instagram following (8K followers) but declining bookings; completely invisible in Google Maps; $6,000/month ad spend producing only 3–4 leads per week at $450+ CPL
Launched Google Business Profile optimization with keyword-rich descriptions, service categories, and local schema; drove 12 posts per month on Business Profile
— Sarah M.
Owner, Uptown Medical Spa
Read the full case study →BEFORE → AFTER
Monthly Revenue from Digital Leads · BEFORE
$28,000–$35,000 (inconsistent)
Monthly Revenue from Digital Leads · AFTER
$62,000–$78,000 (predictable, sustainable)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a predictable, multi-channel lead generation machine. You'll reduce reliance on any single platform, appear in local search results your competitors ignore, and build a community of followers who book because they trust you—not just because they saw an ad.
Audit & Strategy
We analyze your current Instagram performance, competitor landscape across Dallas, and Google Maps visibility. We map your ideal client journey—from search intent to booking decision—specific to beauty and medspa services. You'll receive a clear picture of where you're leaking leads and why.
Build Your Content Pillars
We define 4–5 core content themes (education, before-afters, client stories, insider access, trends) that resonate with Dallas beauty and medspa buyers. This framework ensures every post builds community while moving followers toward booking decisions. We create a 90-day content calendar aligned to your service seasonality and booking calendar.
Launch & Optimize Channels
We activate or optimize your presence across Instagram, TikTok (if applicable), and Google Business Profile. We implement link strategy, CTAs, and retargeting pixels to convert followers into leads. Each platform is configured to funnel traffic toward your booking system or lead form.
Content Production & Community Management
We produce 12–16 pieces of original content monthly (mix of reels, carousel posts, educational videos, client testimonials). We manage daily community engagement—responding to comments, DMs, and reviews—positioning you as responsive and trustworthy in a competitive Dallas market. Every piece is designed to build trust and drive action.
Measure & Scale
We provide weekly performance reviews tracking engagement, reach, lead quality, and booking conversions. We identify top-performing content themes and double down on what works. We test new channels (local TikTok trends, reels formats, Google Maps content) to diversify your lead sources beyond Instagram.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Dallas beauty & medspa brand
The median beauty & medspa client after 6 months
A free guide showing exactly how top-performing Dallas beauty and medspa businesses convert social media followers into consistent bookings—without relying on paid ads alone.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is this different from hiring a freelancer or running ads myself?
Freelancers typically excel at content creation or community management, but lack the strategic framework connecting social media to actual bookings. DIY ad management often optimizes for impressions, not conversions. We provide end-to-end strategy (content pillars, conversion funnel, local search, retargeting, analytics) plus execution, ensuring every piece of content moves clients toward booking decisions. Your time and budget are spent on what actually drives revenue.
What's included in the retainer? Do you really manage everything?
Yes. Our standard $3,500–$6,500/month retainer includes: content strategy and calendar, 12–16 original pieces of content monthly, daily community management, Google Business Profile optimization, paid ad oversight, analytics reporting, and monthly strategy calls. We essentially become your in-house social media and local marketing team—handling everything except the actual services you provide. No hidden fees or surprise costs.
How long before we see results?
First wins (engagement increases, Google Maps visibility) appear within 4–8 weeks. Meaningful booking increases typically show at 12–16 weeks as the conversion funnel matures. Full optimization—where community-driven referrals and organic lead volume stabilize—takes 5–6 months. We provide weekly performance reports so you see progress every step of the way.
Will you handle our Instagram ads, or just organic content?
We handle both. Organic content builds community and authority; paid ads amplify that content to cold and warm audiences. We manage ad strategy, budget allocation, audience segmentation, and creative testing. However, we're transparent: if your fundamentals (conversion funnel, messaging, community engagement) aren't solid, we'll pause ads and fix those first. Paid ads amplify what's working, not band-aid what's broken.
What if our booking calendar is already full?
Social media and local search strategy can help you in other ways: build waitlist pipeline for cancellations, increase average client lifetime value through cross-selling (upselling complementary services), manage your reputation proactively, and establish authority in your market for premium positioning. Many full salons shift from volume-based to premium-based models after building strong communities. We tailor strategy to your capacity and growth goals.
FREE · NO COMMITMENT · 48HR TURNAROUND