Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
Dallas beauty & medspa owners spend $4K/month on ads but stay trapped in walk-in referral cycles. We restructure your paid strategy to own Google Maps and drive qualified bookings.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Dallas beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad budget isn't scaling. Here's why—and how to fix it.
Dallas's beauty & medspa market is oversaturated on Instagram but underutilised on paid search and Google Local Services. Most competitors aren't bidding on high-intent 'Botox near me' or 'laser hair removal Dallas' keywords—leaving qualified, ready-to-book customers untouched. Your average spend ($4K/month) is sufficient to dominate local search if allocated correctly. The real problem: agencies here default to social spend without conversion funnels or location-based targeting.
The 3 places Dallas beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending $5,200/month across Instagram and Google Ads but averaging $198 cost-per-lead and only 12–15 new bookings monthly. 78% of new clients still came from referrals; paid ads felt ineffective. Couldn't scale beyond word-of-mouth.
Restructured budget: 45% to Google Local Services Ads (targeting 'filler near me Dallas,' 'Botox Uptown'), 35% to Google Search (high-intent keywords), 20% to Instagram retargeting and lookalike audiences.
— Sarah M.
Medspa Owner, Dallas
Read the full case study →BEFORE → AFTER
Cost Per Lead · BEFORE
$198
Cost Per Lead · AFTER
$67
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Your $4K monthly ad spend becomes a predictable client acquisition machine. Within 90 days, you'll see cost-per-lead drop 40–50% and bookings increase 60–120%. Within six months, paid marketing drives 35–50% of your new clients—predictable, repeatable, scalable.
Audit & Baseline
We deconstruct your current paid spend across all channels—Instagram, Google, TikTok—and map it against actual bookings. We identify which campaigns are profitable and which are resource drains. For Dallas beauty & medspa businesses, we also audit your Google My Business and Local Services Ads eligibility.
Strategy & Restructure
We design a three-tier paid strategy: (1) Google Local Services Ads for high-intent 'near me' searches in Dallas; (2) Google Search for branded and intent-rich keywords (Botox, filler, laser); (3) Instagram/Facebook for awareness and retargeting warm audiences. Budget allocation is data-driven, not intuition.
Build & Implement
We set up Google Local Services Ads campaigns, configure Google Search with negative keywords and bid strategies, create conversion-tracked Instagram campaigns, and integrate your booking system (Vagaro, Acuity, etc.) with ad platforms via UTM tagging and event tracking.
Optimise & Scale
Daily monitoring. We pause underperforming ad sets, reallocate spend to top performers, refine audience targeting, and test creative variants. For Dallas, we adjust bids by neighbourhood (Uptown commands premium; outer suburbs need volume). A/B testing on ad copy and landing pages runs continuously.
Scale & Compound
Once profitable channels are proven, we increase budget allocation to top performers. We expand keyword coverage, test new audience segments (past clients, lookalikes, intent-based demographics), and layer in retargeting campaigns. Your payback improves as volume scales.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Dallas beauty & medspa brand
The median beauty & medspa client after 6 months
We'll analyse your current ad spend, map it against your actual bookings, and identify exactly where your budget is leaking. You'll receive a detailed report showing your cost-per-lead vs. Dallas benchmarks and a prioritised action plan to reclaim that wasted spend.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I spend on paid ads per month?
For Dallas beauty & medspa businesses, $3K–$6K/month is the sweet spot to test and scale. Below $3K, you lack volume to optimise effectively. Above $6K, you need sophisticated attribution and audience segmentation to avoid waste. We recommend starting with an audit of your current spend—you may already be at the right level but allocating it to the wrong channels. A typical client spends $4K/month; we restructure it to generate 2–3x the bookings.
How long before I see results?
Quick wins (small improvements in ROAS, lower CPA) appear within 2–4 weeks as we optimize bids and creatives. Meaningful results (30%+ improvement in cost-per-lead, 50%+ increase in bookings) take 60–90 days. Full compounding (predictable, scaled growth) emerges in month 4–6. Patience in month 1–2 pays off significantly by month 3+.
What if I'm already using Google Ads or Facebook Ads?
Most Dallas beauty & medspa businesses have ad accounts but no coherent strategy. You're likely paying for clicks without tracking bookings, burning budget on broad audiences, or over-spending on lower-intent channels like engagement ads. We'll audit your existing setup, find the leaks, and restructure. Often we recover 30–50% of your current spend by pausing underperforming campaigns and reallocating to high-ROI channels.
How is Omakaase different from other Dallas marketing agencies?
We're paid marketing specialists, not generalists. We don't bundle SEO, web design, and social media into bloated retainers. We obsess over conversion tracking, attribution, and booking-to-revenue math. We guarantee transparency: you'll see daily cost-per-booked-appointment, not just impressions. We're also Dallas-native, so we understand your local competition and market dynamics—not applying a national template.
What if my booking system (Acuity, Vagaro, Square) isn't compatible with your tracking?
Almost all modern booking platforms integrate with Google Ads and Facebook via APIs or webhooks. If yours doesn't, we'll build a workaround—UTM tagging, custom event tracking, or manual CRM logging. No platform is incompatible; some just require a little creativity. We'll handle the technical setup; you focus on running your business.
FREE · NO COMMITMENT · 48HR TURNAROUND