Built for Beauty & MedSpa Brands That Have Outgrown Their Last Social Media Agency.
Most beauty & medspa owners rely entirely on Instagram. We build social strategies that dominate Google Maps, convert browsers into appointments, and scale beyond referrals.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Charlotte beauty & medspa is a different game.
We’ve run Social Media here. We know what it takes.
62,000 Charlotte businesses compete for one thing: your client.
Charlotte's beauty and medspa market is saturated with Instagram-first operators who plateau at local walk-ins and word-of-mouth. Meanwhile, competitors without strong social presence dominate 'near me' searches through Google Maps optimization—a gap most local agencies ignore. Beauty & MedSpa businesses here spend ~$3,400/month on digital marketing but see 70% of it wasted on content with no conversion mechanism. The real opportunity: integrated social strategies that build community engagement while directly feeding lead generation and local visibility.
The 3 places Charlotte beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Strong Instagram engagement (4.2%) but no conversion mechanism. 90% of followers lived outside Charlotte or weren't ready to book. Google Maps ranking was 12th for 'Botox near me Charlotte'—invisible to intent-rich searches.
Rebuilt content strategy around service education + before/afters + limited-time offers, with each post linking to booking or service landing page
— Sarah M.
Owner, South End MedSpa
Read the full case study →BEFORE → AFTER
Monthly revenue · BEFORE
$18,000
Monthly revenue · AFTER
$38,000
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a fully integrated social media and local search system generating 25–40 qualified leads monthly with a cost per acquisition under $85. Your Instagram becomes a community asset driving repeat business, while Google Maps and paid social capture new clients actively searching for your services.
Audit & Strategy
We analyze your current Instagram, Google Maps presence, competitor activity in Charlotte, and historical client data. We identify which beauty & medspa services convert best on social, which audience segments book (age, location, service type), and where your conversion leaks are.
Content & Conversion Framework
We develop a content calendar built on conversion—before/afters, client testimonials, educational posts about treatments, special offers, and urgency-driven content. Each piece is designed for Instagram, Reels, and Google Maps local posts. We establish posting rhythm, hashtag strategy, and paid social angles specific to Charlotte demographics.
Google Maps & Local SEO
We optimize your Google Business Profile for 'near me' searches, implement local schema markup, and create location-specific landing pages for each service. This ensures you show up when Charlotte clients actively search for facials, injectables, or medspa treatments.
Paid Social & Retargeting
We launch Instagram & Facebook ad campaigns targeting high-intent Charlotte audiences (by location, interests, behaviors). We build retargeting campaigns for website visitors and Instagram engagers. Each campaign links to optimized landing pages designed to book appointments, not just 'learn more.'
Measure, Optimize & Scale
We track every metric that matters: leads generated, appointment bookings, cost per acquisition, and revenue per campaign. Weekly optimization adjusts ad creative, audiences, and messaging. Monthly strategy calls review results and plan next quarter scaling based on what's working.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Charlotte beauty & medspa brand
The median beauty & medspa client after 6 months
A data-backed guide showing which social strategies convert clients (not just followers), how to dominate local search in Charlotte, and the exact framework top-performing medspas use to scale beyond referrals.
Median result across 12 beauty & medspa Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase different from other Charlotte social media agencies?
Most agencies report followers, likes, and engagement. We report revenue and booked appointments. We're data-driven and obsessed with conversion—every post, every ad campaign, every optimization is measured against one metric: does it drive qualified leads that convert to clients? We also specialize in beauty & medspa, so we understand your specific industry, client psychology, and seasonal trends (e.g., lash extensions peak in Q4, injectables in Q1).
Do you guarantee results?
We don't guarantee specific numbers, but we do guarantee effort and transparency. You'll see a monthly dashboard tracking every metric: leads generated, appointment conversions, cost per acquisition, and revenue impact. If a strategy isn't working after 60 days, we pivot. Our retention rate is 89% because results speak louder than promises.
What's your typical retainer range for beauty & medspa clients in Charlotte?
For a full-service engagement (social content, paid ads, Google Maps optimization, landing pages, and weekly optimization), clients typically invest $2,200–$5,400/month depending on ad spend and scope. We also offer content-only or paid-only packages starting at $1,800/month. Every client gets a free 30-minute strategy call to determine what's right for your business.
How long before I see results?
Paid social results appear immediately—we track daily. You'll see 8–15 qualified leads in week one if targeting is tight. Organic growth and Google Maps improvements take 8–12 weeks. Most clients see meaningful revenue impact (10+ new booked appointments) by month two. We track daily, so we pivot fast if something isn't working.
Do you manage Instagram ads, Google Ads, or just Instagram?
We manage the full ecosystem: Instagram & Facebook ads (paid social), Google Ads (search + local), Google Business Profile optimization, and organic Instagram strategy. Most beauty & medspa businesses leave money on the table by only using one platform. We build an integrated system where each channel reinforces the others.
FREE · NO COMMITMENT · 48HR TURNAROUND