Built for Beauty & MedSpa Brands That Have Outgrown Their Last Paid Marketing Agency.
Your competitors are dominating Google Maps and paid search. We stop that, fast.
8 of our last 10 beauty & medspa clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Charlotte beauty & medspa is a different game.
We’ve run Paid Marketing here. We know what it takes.
Charlotte beauty & medspa businesses leave 60% of ad spend on the table
Charlotte's 62,000 SMBs are shifting spend away from organic social—but beauty & medspa owners haven't caught up. Most still rely entirely on Instagram while competitors capture 'near me' searches and Google Local Services ads. Your average competitor spends $3,400/month with zero strategy, which means there's massive opportunity for disciplined paid marketing. In Uptown and South End, the businesses winning are the ones showing up first in search and keeping their ads running year-round.
The 3 places Charlotte beauty & medspa brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 beauty & medspa brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Growing Instagram following month-over-month, but bookings were flat. Competitor across the street was dominating 'injectable near me' searches and Google Local Services. They were spending $4,200/month on ads with no funnel or conversion tracking.
Migrated 60% of budget from Instagram to Google Local Services Ads and Search, targeting high-intent keywords like 'Botox Charlotte South End' and service-specific terms
— Sarah M.
Owner, South End Aesthetics
Read the full case study →BEFORE → AFTER
Monthly Bookings from Paid Channels · BEFORE
18 bookings/month
Monthly Bookings from Paid Channels · AFTER
47 bookings/month
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By month 6, you're generating 40–60% more qualified leads from paid channels at 45–55% lower cost per acquisition. You understand exactly which ads drive bookings, which keywords convert, and how to scale predictably. You're no longer guessing; you're measuring every dollar.
Audit & Strategy
We pull your ad account data, analyze competitor spend & rankings on Google Maps, and map where your audience is actually searching. We identify which Charlotte neighborhoods and service types are generating the most search volume and which keywords your competitors own.
Setup & Tracking
We rebuild your Google Ads account structure, install conversion tracking on your booking system, and configure Google Local Services Ads. Every click, form submission, and phone call gets tracked back to revenue.
Launch Paid Search
We launch keyword-targeted search ads for high-intent terms ('Botox Charlotte,' 'medspa near me,' specific treatments). Ads run in Uptown, South End, and surrounding zip codes. We bid aggressively on your top 20 revenue-generating keywords.
Build Funnels & Retarget
We create retargeting campaigns on Meta to re-engage people who visited your site or engaged with ads but didn't book. We also set up lead nurture sequences via email and SMS to move warm prospects to booking.
Optimize & Scale
We monitor daily performance, pause low-performers, increase bids on converting keywords, and A/B test ad creative. Every 2 weeks, we adjust based on real booking data. By month 3, we shift 30–40% of budget to your top-performing channels.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Charlotte beauty & medspa brand
The median beauty & medspa client after 6 months
See exactly how Charlotte beauty & medspa businesses are generating leads, what they're spending, and where they're winning. Includes benchmark data, competitor analysis, and a 90-day action plan for your business.
Median result across 12 beauty & medspa Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I budget for paid marketing to see real results?
For Charlotte beauty & medspa, we typically recommend $1,500–$3,500/month to generate 30–50 qualified leads. If you're starting from zero, $1,500/month over 6 months is the minimum to test, optimize, and scale. If you're already at $3,400/month (your current Charlotte average), we can cut waste and redirect 40–60% of that to higher-performing channels, often reducing spend while increasing bookings.
How long before we see bookings from paid ads?
You'll see the first leads within 2–3 weeks of launching search and Local Services ads. Conversions to bookings typically follow within 4–8 weeks once tracking is live and we have data to optimize. Full results (40%+ improvement in lead quality and cost) take 4–6 months because we're continuously testing and shifting budget to what works.
Will paid ads cannibalise my organic leads (walk-ins, referrals)?
No. Walk-ins and referrals aren't competing with paid ads—they're separate channels. Paid ads amplify your visibility to people actively searching for your services. If anything, more visibility = better brand awareness, which increases referral volume. We've never seen clients lose referral business from running paid campaigns; in fact, they typically grow.
What if I'm already spending $3,400/month and seeing nothing?
That's common. Most Charlotte beauty & medspa businesses are spending on the wrong channels (Instagram brand awareness) without conversion tracking or a funnel. We'll audit your account, show you where the money's going, and prove how much is wasted. Then we'll redirect spend to high-intent channels (Google search, Local Services) and measure every click back to a booking. You'll likely see results at lower or equal spend within 90 days.
How do you measure success?
We track everything back to revenue: cost per qualified lead, cost per booking, average treatment value, and return on ad spend (ROAS). We integrate with your scheduling system, booking calls, and payment processor so we can see which ads drove which clients. You get a dashboard you can check anytime, plus monthly performance reviews with us. No vanity metrics—just bookings and revenue.
FREE · NO COMMITMENT · 48HR TURNAROUND