Built for Retail & Consumer Goods Brands That Have Outgrown Their Last SEO Agency.
SEO makes your products discoverable when customers search. Rank higher. Get found. Grow faster.
8 of our last 10 retail & consumer goods clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
San Francisco retail & consumer goods is a different game.
We’ve run SEO here. We know what it takes.
San Francisco retail businesses lose 70% of customers before checkout
San Francisco's retail and consumer goods landscape is uniquely competitive: you're competing not just against local brands, but against marketplace giants like Amazon and Etsy who own search real estate. Most SMBs in the Bay Area spend $7,200/month on digital marketing, yet 70% of that investment goes to paid ads—missing the longer-term, compounding returns of SEO. In SoMa, the Mission, and the Financial District, foot traffic has shifted online. Your customers are searching Google before they search your site. SEO is how you intercept that demand at scale.
The 3 places San Francisco retail & consumer goods brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 retail & consumer goods brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked 5–8 for branded terms only; invisible for high-intent keywords like 'sustainable cotton t-shirts' and 'eco-friendly activewear.' Google Shopping was active but cost-prohibitive ($8–12 per click). Losing 65% of potential customers to Everlane and Patagonia in SERPs.
Rebuilt product feed with complete size/material variants and schema markup; reduced Shopping cost-per-click from $11 to $3.20 in 3 months
— Sarah M.
CEO & Founder
Read the full case study →BEFORE → AFTER
Organic Traffic / Month · BEFORE
4,200 sessions
Organic Traffic / Month · AFTER
12,100 sessions
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6–9 months of engagement, you'll own page-1 rankings for 30–50 high-intent keywords, drive 40–60% more organic traffic, and recover 20–30% of abandoned revenue through improved discoverability and conversion. Your cost per organic customer acquisition drops 50–70%, and you build a compounding asset that scales without increasing ad spend.
Discovery & Competitive Audit
We audit your current organic footprint, product feed structure, and on-page SEO. We map your top 50 competitors in Google—both marketplace (Amazon, Etsy) and direct—to identify gaps in your SERP presence. For San Francisco retail, this includes analyzing local search signals and review velocity.
Feed & Technical Optimization
We rebuild your product feed with complete schema markup, image optimization, and taxonomy refinement. We fix crawl errors, improve site speed (critical for mobile), and implement structured data so Google understands your inventory. This directly impacts Google Shopping Cost Per Click and organic rankings.
Content & Keyword Strategy
We build a 12-month content roadmap targeting high-intent, buyer-stage keywords. This includes category page optimization, buying guides, comparison posts, and FAQ content that addresses why customers choose (or don't choose) your products. For San Francisco brands, we emphasize local relevance where appropriate.
Link Building & Authority
We execute a targeted outreach campaign to earn backlinks from retail review sites, industry blogs, and local San Francisco business directories. We also optimize internal linking to concentrate authority on your highest-revenue products and category pages.
Reporting & Iteration
Monthly, we track rankings, organic traffic, conversion rate, and revenue impact. We adjust strategy based on search demand shifts, competitive moves, and your seasonal sales cycles. We provide clear dashboards and strategic recommendations tied to your revenue.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Francisco retail & consumer goods brand
The median retail & consumer goods client after 6 months
Download the data-driven checklist we use to audit retail websites. See exactly which SEO fixes drive the fastest ranking gains—and which are wasting your time.
Median result across 12 retail & consumer goods SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long does SEO take to show results?
You'll see technical improvements (site speed, feed fixes) and traffic from low-competition keywords in 4–6 weeks. Page-1 rankings for high-intent, competitive keywords typically take 4–6 months. Full revenue impact compounds over 9–12 months. We focus on quick wins early (to prove value) and long-term compound growth (to build defensible market share).
How is your SEO different from doing it in-house or hiring a freelancer?
In-house teams often lack the bandwidth and competitive intelligence; freelancers lack the retail specialization. We bring: (1) a full team (strategist, technical SEO, content, link-building), (2) real-time competitive monitoring, (3) retail-specific frameworks (feed optimization, product schema, cart recovery content), and (4) accountability tied to your revenue. You're not betting on one person; you're getting a process.
What if my products are sold on Amazon and Etsy too? Can SEO help?
Yes. SEO strengthens your direct-to-consumer channel, which has better margins and customer data. It also builds your brand authority, which helps you negotiate better seller terms on marketplaces. We focus on capturing the search volume that doesn't go to Amazon—and there's far more than most retailers realize. Long-tail, informational, and local searches all favor DTC sites.
How much does SEO cost, and what's the ROI?
Our retainers range from $3,500–$9,000/month depending on scope (technical, content, link-building, feed optimization). Most retail clients see 3–5x ROI within 12 months, with organic revenue offsets exceeding the investment by month 8–10. We're transparent about timeline and provide monthly ROI tracking. If your current ad spend is $7,200/month, SEO is often a smarter long-term bet.
Do you work with small budgets, or only enterprise brands?
We work with SMBs and scaling brands. The 95,000 SMBs in the San Francisco metro are our core audience. If your annual e-commerce revenue is $500K–$10M, we can build a high-impact SEO program. We prioritize quick-win tactics (feed optimization, on-page fixes) before investing heavily in content and links—so you see ROI quickly, even on smaller budgets.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your San Francisco retail & consumer goods market diagnostic.
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