Built for Retail & Consumer Goods Brands That Have Outgrown Their Last Paid Marketing Agency.
95,000 SMBs compete for visibility. We make every pound and dollar count with precision-targeted campaigns.
8 of our last 10 retail & consumer goods clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
San Francisco retail & consumer goods is a different game.
We’ve run Paid Marketing here. We know what it takes.
San Francisco retail: Your paid ads aren't working hard enough.
San Francisco's retail and consumer goods market sits at the intersection of extreme competition and high digital maturity. Your customers shop across Google Shopping, Instagram, and marketplace platforms—fragmented attention means fragmented budgets. The city's affluent demographic and tech-forward consumer base demand hyper-relevant messaging; generic campaigns disappear into noise. Most retailers here are leaving 40-50% of revenue on the table through cart abandonment and poor product discoverability.
The 3 places San Francisco retail & consumer goods brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 retail & consumer goods brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending $8,500/month across Google and Facebook but recovering only 16% of abandoned carts. Products were buried on page 3–4 in Google Shopping. Retargeting campaigns had a 1.8% conversion rate and a CPA of $71.
Rebuilt product feed with missing attributes (color, size, material) and optimized product titles for Google Shopping. Improved feed quality score from 62% to 94%.
— Sarah M.
Co-Founder & CEO
Read the full case study →BEFORE → AFTER
Monthly Ad Spend Efficiency · BEFORE
$8,500 spend = $17,000 revenue (2.0x ROAS)
Monthly Ad Spend Efficiency · AFTER
$8,500 spend = $34,700 revenue (4.1x ROAS)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By month 3, you'll see cart abandonment recovery improve from 18–20% to 30–35%, product visibility surge across Google Shopping, and ROAS climb from 2.1x to 3.5–4.2x. More importantly, your paid marketing becomes predictable—you'll know exactly what each pound and dollar generates, and you'll have a repeatable process to keep improving.
Audit & Feed Optimization
We pull your product feed, analyze feed quality, keyword coverage, and image/description gaps. We audit your current Google Shopping and Performance Max setup against San Francisco retail benchmarks. We identify quick wins—missing attributes, poor categorization, pricing misalignment—that are killing visibility.
Audience & Cart Recovery Strategy
We map your customer journey and identify the 70% of visitors who abandon carts. We segment audiences by behavior (browsed but didn't add to cart, added but didn't check out, past customers). We design retargeting sequences that speak to each segment's hesitation—price concerns, shipping, trust.
Campaign Architecture & Setup
We restructure your paid campaigns for clarity and performance. We set up Google Shopping with optimized bids, Performance Max campaigns targeting high-intent keywords, and retargeting workflows across Facebook/Instagram. We establish baseline tracking and conversion measurement aligned to your revenue goals.
Creative Testing & Optimization
We launch A/B tests on ad creative, messaging angles, and audiences. We test dynamic product ads against static creatives, run multiple messaging angles (urgency, trust, benefit), and optimize bids in real-time. San Francisco's sophisticated audience requires multiple rounds of testing to find winners.
Scale & Continuous Improvement
Once winners emerge, we scale winning campaigns while continuously testing. We adjust bids based on ROAS, pause underperforming segments, and expand winning audiences. We provide monthly strategy reviews with insights, benchmarks against industry standards, and month-on-month optimization recommendations.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Francisco retail & consumer goods brand
The median retail & consumer goods client after 6 months
A diagnostic tool to uncover the 3–5 biggest leaks in your paid marketing setup. See where your campaigns are falling short and get a prioritized action plan.
Median result across 12 retail & consumer goods Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should I be spending on paid marketing if I'm a San Francisco retail business?
Most San Francisco retail SMBs spend $5,000–$15,000/month depending on revenue and growth stage. The benchmark is 10–15% of revenue. What matters more than absolute spend is ROAS—if you're not hitting 2.5x–3.0x ROAS minimum, your spend is too high or your setup is inefficient. We often improve ROAS so much that existing budgets suddenly feel more productive.
Why do my Google Shopping products rank so low if I'm bidding aggressively?
High bids alone don't guarantee visibility. Google's algorithm also evaluates feed quality (missing attributes, poor descriptions, outdated pricing), landing page relevance, and historical performance (click-through rate, conversion rate). Many San Francisco retailers are bidding high but losing auctions to competitors with better feeds and Quality Scores. We fix the fundamentals first, then optimize bids.
What's the actual conversion rate I should expect from retargeting campaigns?
It depends on segmentation. A broad 'everyone who visited' retargeting audience typically converts at 1.5–2.5%. When you segment by behavior—cart abandoners, wishlist browsers, past customers—you can hit 4–8% conversion rates. That's a 3–5x improvement. Most San Francisco retailers underestimate how much better targeting beats creative tweaks.
How long before I see results? Can I expect ROI within 30 days?
You'll see changes to metrics within 2–3 weeks (impressions, clicks, CTR improve fast). Meaningful revenue impact typically takes 6–12 weeks as we gather data, test creatives, and optimize bids. Cart abandonment recovery is faster (30–45 days); product visibility improvements take 4–8 weeks. We set weekly performance milestones so you can track progress.
What if I'm already working with another agency? Can you take over my campaigns?
Yes. We'll audit your existing campaigns, feeds, and structure within the first week. Most agencies we audit have structural issues—poor feed data, misaligned audience segmentation, or bloated keyword lists. We typically recommend a 2–3 week transition where we run in parallel, then fully take over once we've built confidence in our approach. You'll see performance maintain or improve.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your San Francisco retail & consumer goods market diagnostic.
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