Built for Retail & Consumer Goods Brands That Have Outgrown Their Last Social Media Agency.
San Francisco retail brands that build community on social don't just recover lost sales—they outcompete marketplaces and drive discovery.
8 of our last 10 retail & consumer goods clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
San Francisco retail & consumer goods is a different game.
We’ve run Social Media here. We know what it takes.
70% of your customers abandon cart. Social fixes it.
San Francisco's retail & consumer goods sector is uniquely positioned but under-leveraging social media for cart recovery and product discovery. With 95,000 SMBs competing in a tech-forward market, brands that treat social as a sales and discovery channel—not just a broadcast platform—win disproportionate share. Your customers are on Instagram, TikTok, and Facebook before they search Google. The brands winning in SoMa, the Mission, and the Financial District are using social to build trust, recover abandoners, and rank in Google Shopping.
The 3 places San Francisco retail & consumer goods brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 retail & consumer goods brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The client was hemorrhaging cart abandoners (68% abandonment rate) and couldn't compete with Amazon on product visibility. Their Instagram had 8,200 followers but a 1.2% engagement rate. They weren't ranking in Google Shopping, and most customers discovered them through paid ads—unsustainable at scale.
Implemented a 48-hour retargeting sequence on Instagram Reels and Facebook with dynamic product ads + testimonial video content that directly addressed common objections.
— Sarah M.
Founder & CEO
Read the full case study →BEFORE → AFTER
Monthly social-driven revenue · BEFORE
$18,400
Monthly social-driven revenue · AFTER
$94,200
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After full engagement, your social channels become your #1 revenue driver and customer community hub. You'll recover 20–35% of cart abandoners, rank higher in Google Shopping, and reduce acquisition costs by 35–50%—while building a brand that customers actually advocate for.
Audit your social funnel
We map where abandoners come from, which social channels drive your highest-intent traffic, and where your product metadata gaps live. For San Francisco retailers, this means analyzing Instagram Reels performance, TikTok Shop integration readiness, and Google Shopping feed quality.
Build your recovery engine
We design a multi-channel retargeting strategy that catches abandoners on Instagram, TikTok, and Facebook within hours—with personalized creative that addresses objections. We also optimize your product feed for Google Shopping visibility.
Launch community-first content
We build a content calendar that positions your brand as a trusted voice in your category—not just a seller. This includes user-generated content campaigns, behind-the-scenes storytelling from your San Francisco location, and product education that builds authority.
Measure, optimize, and scale
We track every metric that matters: abandoner recovery rate, social-driven revenue, customer acquisition cost, and product discoverability gains. Weekly optimization ensures your budget flows to the highest-performing channels and audiences.
Build your playbook
By month 6, you'll have a repeatable, data-proven playbook for social-driven sales and community growth. We document what works and train your team to maintain momentum independently or with ongoing support.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a San Francisco retail & consumer goods brand
The median retail & consumer goods client after 6 months
Get the exact framework San Francisco retail & consumer goods brands are using to recover cart abandoners, rank in Google Shopping, and build community that drives sales.
Median result across 12 retail & consumer goods Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
“Instagram was an afterthought. It's now our second-highest revenue channel after word-of-mouth. I didn't think social could actually drive B2C revenue at this scale.”
Ben H.
CEO · Retail Brand, $7M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does social media marketing cost for a San Francisco retail brand?
Typical retainers range from $3,500–$20,000/month depending on scope and team size. Most of our retail & consumer goods clients start at $5,500–$8,200/month for full-funnel management (content, ads, cart recovery, reporting). We'll custom-scope based on your current spend and revenue goals.
How long before we see results?
Cart recovery campaigns see traction within 2–4 weeks. Community content and Google Shopping visibility gains compound over 3–6 months. By month 6, most clients have a fully optimized playbook and are seeing 25–35% improvements in key metrics.
Do you manage paid ads, or just organic social?
We manage both. Full-funnel means we allocate your budget strategically across organic content, paid retargeting, carousel ads, Reels, and Google Shopping. The mix depends on your goals—some clients lean heavier on organic community-building, others need immediate cart recovery, most need both.
What if we're already working with another agency?
That's fine. We can audit their work, identify gaps (usually cart recovery and feed optimization), and either fill in those gaps or take over the full strategy. Many clients bring us in as a specialized add-on for social revenue optimization.
How do you measure success?
We track what actually matters: cart abandonment recovery rate, social-driven revenue, customer acquisition cost, Google Shopping visibility, and repeat purchase rate. You'll get a weekly dashboard and monthly strategy briefing. Vanity metrics (followers, likes) are secondary.
FREE · NO COMMITMENT · 48HR TURNAROUND
Get your San Francisco retail & consumer goods market diagnostic.
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