Built for Retail & Consumer Goods Brands That Have Outgrown Their Last SEO Agency.
Your products aren't being found. We fix that with SEO built for retail discovery and conversion.
8 of our last 10 retail & consumer goods clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
New York retail & consumer goods is a different game.
We’ve run SEO here. We know what it takes.
70% of New York retail shoppers search before buying online
New York's retail & consumer goods market is uniquely competitive. You're fighting Amazon, Etsy, and other marketplaces for visibility—not just other local brands. Google Shopping and organic search are where your high-intent customers live, but most New York retailers lack the technical SEO and product feed optimization to compete. The agencies claiming they'll get you ranking? They're ignoring the specific signals Google uses to rank retail products. We don't.
The 3 places New York retail & consumer goods brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 retail & consumer goods brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Products ranked on page 2–3 for branded searches; completely invisible for category searches ('leather belts,' 'crossbody bags'). Paid ads consumed 65% of their marketing budget with minimal organic foundation. Shopping cart abandonment at 71%.
Rebuilt product feed with 40+ new attributes and improved category mapping; increased Google Shopping impression share from 18% to 87% within 3 months
— Sarah M.
Founder & CEO
Read the full case study →BEFORE → AFTER
Monthly Organic Revenue · BEFORE
$2,100
Monthly Organic Revenue · AFTER
$21,000
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, your products rank on page 1 for high-intent searches in your category. Within 12 months, you're capturing an additional 200–400 qualified organic leads per month—traffic you're not currently paying for. Your cost per acquisition drops 35–50%, and your brand becomes the discoverable choice, not the ad-dependent one.
Technical Audit & Feed Analysis
We crawl your site and audit your product feed against Google's 200+ ranking signals. For New York retail, this means checking your site speed (critical for mobile shoppers), schema markup, category structure, and product feed completeness. We identify gaps competitors are exploiting.
Keyword & Category Strategy
We analyze search intent for your top products and categories. For retail in New York, we map seasonal trends, local buying behaviors, and competitor keyword gaps. This tells us where to focus your optimization efforts for fastest ROI.
On-Page & Feed Optimization
We optimize your product pages, category pages, and feed attributes for both humans and Google. This includes meta titles, descriptions, rich snippets, image optimization, and product attribute enrichment—all tailored to New York search behavior.
Authority & Link Strategy
Low authority = low rankings, even with perfect on-page SEO. We build a targeted link strategy (PR, industry placements, local partnerships) to improve your domain authority and topical relevance in the retail & consumer goods space.
Monitoring, Iteration & Reporting
Rankings and traffic don't move overnight. We track your progress weekly, adjust tactics based on what's working, and report on traffic, leads, and revenue impact. You'll see results, and we'll prove it.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a New York retail & consumer goods brand
The median retail & consumer goods client after 6 months
We'll audit your product feed, site structure, and search visibility against 200+ Google ranking signals. Discover exactly where you're losing customers and revenue—and the specific changes needed to compete.
Median result across 12 retail & consumer goods SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from SEO?
Fast-moving changes (product feed optimization, on-page updates, technical fixes) typically show ranking improvements within 6–8 weeks. Meaningful traffic and revenue impact usually arrives by month 4–5. Full potential (major ranking gains, authority building) takes 6–12 months. We prioritize early wins to prove value while building your long-term competitive advantage.
Is SEO better than Google Ads for retail?
Both are essential, but they serve different goals. Ads give you immediate visibility and control; SEO gives you owned, sustainable traffic that doesn't disappear when you stop paying. The best strategy combines both—Ads give you short-term volume while SEO scales up, then Ads become increasingly optional as organic traffic grows. Our clients typically reduce ad spend 30–40% by month 6 because organic is carrying more of the load.
How does your approach differ from other agencies?
Most agencies treat retail like any other business. We specialize in retail-specific signals: product feeds, Google Shopping optimization, attribute mapping, seasonal trends, and marketplace competition. We also prioritize revenue over vanity metrics—you'll see traffic, clicks, and conversions tied to dollars in your bank account. No fake rankings, no empty promises.
What's included in the SEO service?
Complete SEO stack: technical audit, keyword strategy, on-page optimization, product feed management, content creation, link building, competitive analysis, and monthly reporting. You also get a dedicated account manager and weekly performance dashboards. Everything is transparent; you'll see exactly what we're doing and why.
How much does this cost, and what's the commitment?
Our retainer range for retail brands is $3,000–$15,000/month depending on scope, site size, and competitive intensity. Most clients start with a 6-month engagement to establish baseline results, then continue longer-term. We're transparent on pricing and ROI—by month 4, you'll know whether to scale the investment.
FREE · NO COMMITMENT · 48HR TURNAROUND