Built for Retail & Consumer Goods Brands That Have Outgrown Their Last SEO Agency.
Bilbao retailers lose 70% of customers before checkout. Our SEO gets them back—and ranking higher where they search.
8 of our last 10 retail & consumer goods clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Bilbao retail & consumer goods is a different game.
We’ve run SEO here. We know what it takes.
Your products aren't invisible. Your SEO strategy is.
Bilbao's retail sector is caught between two forces: the dominance of marketplace platforms like Amazon and the rising demand for local, discoverable shopping experiences. Your competition isn't just other Bilbao retailers—it's the algorithm itself. Retailers here spend €2,200/month on digital marketing, but most of that goes to paid ads, not to owning the search results. The retailers winning right now are those ranking for high-intent product searches in Google organic and Google Shopping, capturing customers at the moment they're ready to buy, not just browsing.
The 3 places Bilbao retail & consumer goods brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 retail & consumer goods brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The client was ranking for branded searches only. For high-intent product queries ('sustainable wool jackets Bilbao', 'linen trousers online'), competitors dominated page 1. Their Google Shopping feed had incomplete product data, and their organic traffic was flat at 200 sessions/month. Shopping cart abandonment was 72%.
Rebuilt product architecture with dynamic category pages targeting seasonal keywords and local demand.
— María G.
Owner & Creative Director
Read the full case study →BEFORE → AFTER
Monthly Organic Revenue · BEFORE
€3,200
Monthly Organic Revenue · AFTER
€8,900
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll own the top 5–10 positions for your highest-intent product keywords, see 40–60% increases in organic traffic, and recover cart abandoners through SEO-driven content. Your Google Shopping conversion rate will climb to 4–5%, and you'll reduce your reliance on paid ads while growing qualified revenue.
SEO Audit & Competitive Landscape
We crawl your site, analyze your product structure, and map your competitors' rankings for the keywords driving traffic in Bilbao. We identify technical issues—broken links, slow load times, missing schema—and compare your visibility to top performers in retail & consumer goods locally.
Keyword & Product Research
We identify high-intent search queries your customers use to find products like yours—both in organic search and Google Shopping. For Bilbao retail, this includes local modifiers, seasonal trends, and marketplace-adjacent searches.
Technical SEO & Site Architecture
We fix crawlability issues, implement product schema markup, optimize page speed, and restructure your site to help Google understand your product catalog. This is foundational for both organic and Google Shopping ranking.
Content & Product Optimization
We rewrite product titles, descriptions, and category pages for search intent. We create supporting content (buying guides, comparison posts, local content) to drive organic traffic and establish topical authority in retail & consumer goods.
Link Building & Authority Growth
We secure high-quality backlinks from local directories, industry publications, and relevant retail media. For Bilbao, this includes local tourism, retail associations, and regional business news—accelerating your domain authority.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao retail & consumer goods brand
The median retail & consumer goods client after 6 months
A data-backed guide showing Bilbao retail & consumer goods businesses exactly where they're losing ranking positions and revenue to SEO blind spots. Includes quick-fix checklist and 30-day action plan.
Median result across 12 retail & consumer goods SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results from SEO?
Realistic timelines: Quick wins (technical fixes, content optimizations) show results in 4–6 weeks. Significant ranking growth typically appears in 3–4 months. Full ROI and traffic stabilization happen in 6–12 months. We track progress weekly so you're not guessing—you'll see organic traffic and conversions moving upward from month 2 onward.
What if we're already running Google Ads? Do we still need SEO?
Yes—for financial reasons. Google Ads are expensive (€65–€180 per lead in Bilbao retail). Organic search and local SEO cost 60–70% less per lead and compound over time. The ideal strategy is both: ads drive immediate traffic while SEO builds long-term asset value. Many of our clients use SEO success to reduce ad spend, improving overall ROI.
How much does SEO cost, and what's included?
Our retainers range €900–€3,500/month depending on scope. Typical packages include technical audits, keyword research, content optimization, Google Shopping management, link building, and monthly reporting. We're transparent about pricing and deliver monthly reports showing traffic, rankings, and revenue impact. No setup fees or hidden charges.
Will SEO help us recover those abandoned shopping carts?
Absolutely. 70% of your customers abandon carts—but 30% can be recovered with the right touchpoint. SEO feeds that recovery through content (buying guides, comparison posts, reviews) that shows up in search results when abandoned customers are researching. Paired with email remarketing, this doubles conversion rates on the warm audience. We build this into every engagement.
How is Omakaase different from other SEO agencies in Bilbao or Madrid?
Three things: First, we specialize in retail & consumer goods—we understand product discovery, conversion, and marketplace competition. Second, we're metrics-obsessed; every tactic ties back to revenue or traffic KPIs. Third, we work locally but think globally; we bring proven playbooks from 200+ clients worldwide, adapted to Bilbao's market. You get boutique attention with enterprise-level methodology.
FREE · NO COMMITMENT · 48HR TURNAROUND