Built for Retail & Consumer Goods Brands That Have Outgrown Their Last Social Media Agency.
Bilbao's retail leaders use community-first social strategies to recover abandoned carts and own their market.
8 of our last 10 retail & consumer goods clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Bilbao retail & consumer goods is a different game.
We’ve run Social Media here. We know what it takes.
70% of your customers leave without buying. Social fixes that.
Bilbao's 24,000 SMBs compete in a fragmented retail landscape where discovery—not price—wins. Your customers are on Instagram, TikTok, and Google Shopping, but most retailers only show up in one place. Social media marketing in Bilbao isn't about posting; it's about creating reasons for customers to stay, buy, and return. The retailers winning in Casco Viejo and Abandoibarra are those building community first, sales second.
The 3 places Bilbao retail & consumer goods brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 retail & consumer goods brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
70% cart abandonment rate. Instagram following was growing but not converting. New competitors on Google Shopping were stealing visibility. Revenue plateaued despite consistent footfall in their physical store.
Rebuilt their Instagram content strategy around community storytelling—behind-the-scenes, customer features, local Bilbao narratives—instead of product dumps.
— María G.
Owner & Creative Director
Read the full case study →BEFORE → AFTER
Monthly Revenue from Social & Organic · BEFORE
€2,100
Monthly Revenue from Social & Organic · AFTER
€11,850
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, you own a repeatable system that recovers 35–45% of abandoned carts, drives consistent product discovery, and builds a community of repeat buyers. Your social channels become a revenue engine—not a vanity metric.
Audit & Discovery
We analyze your current social presence, cart recovery flow, and competitive position in Bilbao's retail market. We map where customers abandon and why—using heat maps, GA4 data, and audience interviews.
Strategy & Messaging
We build a community-first social strategy that speaks to Bilbao customers' values—local trust, quality, discovery. We define your core message, content pillars, and the retargeting sequences that convert browsers into buyers.
Content Production & Feed Optimization
We create scroll-stopping content—Reels, Stories, product showcases—optimized for Instagram and TikTok. We also ensure your Google Shopping feed is complete, accurate, and competitive so you rank higher in search results.
Launch & Retargeting Setup
We activate your campaigns on Instagram, TikTok, and Google Shopping. Cart abandonment sequences go live. Audience retargeting loops trigger automatically based on user behavior—no manual work required.
Optimize & Scale
Weekly analysis of what's working. We shift budget toward top-performing content and audiences. Cart recovery improves, social ROI climbs, and product visibility grows across Google and organic search.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao retail & consumer goods brand
The median retail & consumer goods client after 6 months
Get the exact system we use to recover 35–45% of abandoned carts and turn browsers into repeat buyers. Includes email sequences, SMS templates, retargeting strategy, and timeline.
Median result across 12 retail & consumer goods Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“They mapped our content to every stage of the buyer journey. That sounds basic — but nobody had done it for us before. The results were immediate.”
Raj S.
Founder · E-commerce Brand, $3M revenue
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Cart recovery automation shows results in 7–10 days (first recovered sales). Organic social and Google Shopping visibility improvements are visible within 30 days. Full optimization takes 90 days, but the trajectory is clear from week 2.
What's the minimum monthly investment to get started?
Our entry retainer is €900/month (limited to 1–2 channels, basic optimization). Most Bilbao retailers invest €2,000–€3,500/month for full-service management across social, Google Shopping, and cart recovery. We'll match your current €2,200 average spend and deliver 3–5x ROI.
Do you manage paid ads, or just organic social?
Both. Our strategy includes organic content (Reels, posts, community engagement) + paid campaigns (Instagram, TikTok, Google Ads, Shopping). We optimize ad spend ruthlessly—shifting budget toward what converts and cutting losers fast.
What if our products aren't on Google Shopping yet?
We set that up. We help you create a merchant account, build your product feed, optimize attributes, and launch your first campaigns. It takes 2–3 weeks, and we guide you through every step.
How do you measure ROI? What metrics do we track?
We track revenue attributed to each channel (social, Google Shopping, email). Monthly reports show: conversion rate, cost per sale, cart recovery rate, repeat customer rate, and blended ROI across all channels. If we can't measure it, we don't do it.
FREE · NO COMMITMENT · 48HR TURNAROUND