Built for Retail & Consumer Goods Brands That Have Outgrown Their Last Web Design Agency.
In Bilbao's competitive retail market, your website is either converting visitors into clients or losing them to competitors.
8 of our last 10 retail & consumer goods clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Bilbao retail & consumer goods is a different game.
We’ve run Web Design here. We know what it takes.
70% of your customers abandon cart before checkout
Bilbao's ~24,000 SMBs in retail and consumer goods face a unique challenge: marketplace giants dominate product discovery, but local businesses with optimised websites outperform those relying on marketplaces alone. Your website is no longer optional—it's your competitive advantage. Retail & consumer goods owners in Bilbao typically spend €2,200/month on digital marketing, yet most fail to optimise the one channel they fully control: their website. Web design that converts isn't about aesthetics; it's about understanding customer psychology, reducing friction, and building trust at every touchpoint.
The 3 places Bilbao retail & consumer goods brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 retail & consumer goods brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite strong foot traffic from tourism, their website wasn't converting visitors into online orders. 72% of users abandoned at checkout; they were invisible in Google Shopping compared to marketplace competitors.
Redesigned product pages with trust signals (customer reviews, security badges, 30-day returns guarantee), reduced checkout steps from 6 to 3, and added 5 payment options.
— María L.
Owner, Fashion Retailer
Read the full case study →BEFORE → AFTER
Monthly Online Revenue · BEFORE
€8,200
Monthly Online Revenue · AFTER
€15,850
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, you'll have a website that functions as your highest-ROI marketing channel: customers find you in Google search, trust your brand immediately, and complete purchases with minimal friction. You'll reduce cart abandonment from 70% to 45–50%, increase conversion rate by 2–3x, and own a compounding asset that generates leads and sales 24/7.
Audit & Competitive Intelligence
We analyse your current website, visitor behaviour, and how Bilbao competitors are converting. We identify where you're losing customers (typically checkout, product discovery, or trust signals).
Strategy & Conversion Architecture
We map the customer journey specific to retail & consumer goods: product discovery → product page trust → checkout completion. We define the messaging, design system, and user experience flow that will reduce cart abandonment and improve Google Shopping visibility.
Design & Build (Trust-First)
We design and develop your site with conversion as the primary goal. Every element—copy, images, buttons, testimonials, security badges—serves one purpose: moving visitors closer to purchase. We ensure mobile-first design, fast load times, and Google Shopping/organic search optimisation.
Optimisation & Launch
We conduct A/B testing on high-impact elements (checkout flow, product page CTAs, trust signals). We optimise product feeds for Google Shopping, implement structured data, and ensure all conversion tracking is live before launch.
Ongoing Conversion Optimisation
We monitor user behaviour, test new variations, and refine based on real data. Monthly insights reports highlight what's working and where to focus next (product discoverability, mobile checkout, email recovery sequences).
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao retail & consumer goods brand
The median retail & consumer goods client after 6 months
We'll analyse your website, identify exactly where visitors are abandoning (checkout, product discovery, trust signals), and show you the highest-impact fixes to recover lost revenue.
Median result across 12 retail & consumer goods Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Every decision was tied to a metric. Every A/B test was documented. We now have a site that gets better every quarter because the data is actually being used.”
Sarah K.
Director of Operations · Legal Services, $5M revenue
“Our old site was converting at 1.2%. The new one converts at 3.8% on the same traffic. The ROI paid for itself in the first month. I wish I'd done this two years ago.”
Dan H.
Founder · SaaS, $3M ARR
“They pushed back on every one of my bad ideas and were right every time. The version they built looks nothing like my original brief — and it's infinitely better.”
Fiona R.
CEO · Healthcare Services
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see conversion improvements?
Early wins (5–15% conversion lift) typically appear within 4–6 weeks as we implement checkout optimisations and trust signals. Sustained improvement (40%+ lift) requires 3–4 months as SEO and product discoverability compound. We provide weekly reports so you see progress in real time.
What if we're already on Shopify/WooCommerce? Do we need to rebuild?
Not necessarily. We audit your current platform first. Often, significant improvements come from optimising product pages, checkout flow, and payment options within your existing system. Full rebuilds only happen if your platform genuinely limits conversion (rare). We're agnostic—we work with Shopify, WooCommerce, custom builds, whatever serves your business best.
How much does this cost, and what's included?
Our web design engagements range from €900–€3,500/month depending on scope. A typical 6-month project (audit → strategy → design → build → optimisation) runs €8,400–€16,500. This includes everything: design, development, SEO foundation, conversion tracking, A/B testing, and monthly optimisation. No hidden fees. We'll scope your specific project after the free audit.
Will this help us compete with Amazon and marketplace giants?
Yes, but differently. You won't beat Amazon on price or logistics. You *will* win on brand story, customer experience, and direct relationship. A conversion-optimised website lets you tell your story, build email lists, and capture customers at higher margins than marketplace selling. Many of our clients actually migrate *away* from marketplaces once their owned site becomes profitable.
What happens after the project ends? Do we need ongoing support?
Your website will work immediately after launch. However, conversion optimisation is continuous—markets change, competitors evolve, customer preferences shift. We typically recommend a 3–6 month optimisation phase (included in project), then either ongoing managed services (€900–€1,500/mo) for testing and refinement, or we hand you off with full documentation. Your choice.
FREE · NO COMMITMENT · 48HR TURNAROUND