Built for Retail & Consumer Goods Brands That Have Outgrown Their Last Paid Marketing Agency.
Bilbao retail & consumer goods businesses waste €1,540 monthly on invisible products. Your competition isn't—they're discoverable everywhere.
8 of our last 10 retail & consumer goods clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bilbao retail & consumer goods is a different game.
We’ve run Paid Marketing here. We know what it takes.
70% of your customers abandon cart. We recover them.
Bilbao's 24,000 SMBs in retail & consumer goods face a unique challenge: marketplace giants dominate visibility, yet 70% of shopping cart abandonment represents pure recovery opportunity. Average monthly digital spend of €2,200 is stretched across channels that don't speak to each other. Paid marketing in Bilbao's retail sector isn't about spending more—it's about orchestrating budget across Google Shopping, social retargeting, and local search to recapture lost revenue that's already in motion.
The 3 places Bilbao retail & consumer goods brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 retail & consumer goods brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
70% of online shoppers abandoned cart mid-checkout. Google Shopping visibility was poor—products weren't appearing for high-intent searches like 'leather jackets Bilbao' or 'women's scarves online Spain'. Competitors on marketplaces were winning the search results.
Rebuilt Google Shopping feed with Bilbao-local keywords, seasonal product attributes, and corrected merchant data (fixed 200+ product titles/descriptions)
— Maria L.
Founder & Managing Director
Read the full case study →BEFORE → AFTER
Monthly Revenue from Paid Channels · BEFORE
€6,200
Monthly Revenue from Paid Channels · AFTER
€15,100
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, your paid marketing is no longer a cost centre—it's a predictable revenue machine. Cart recovery algorithms alone reclaim 25–35% of abandoned sales. Product discovery on Google Shopping and search drives consistent, profitable traffic. Budget is lean and intentional, not scattered.
Audit Your Paid Funnel
We analyse your current Google Shopping setup, Facebook/Instagram ad performance, and cart recovery mechanisms. In Bilbao's competitive retail space, even small feed errors or audience misalignment cost hundreds monthly. We map where budget leaks and where it converts.
Optimize Product Discovery
Google Shopping and organic search are your foundation. We rebuild your feed for Bilbao-specific keywords, fix product data, and layer in dynamic retargeting. Results appear within 2–3 weeks as impressions and clicks shift toward high-intent searchers.
Deploy Cart Recovery Ads
The 70% of customers who abandon cart are your hottest audience. We build pixel-tracked retargeting sequences across Facebook, Instagram, and Google to remind them why they clicked 'add to cart.' Bilbao retailers typically see 25–40% of recovered abandoners convert at lower cost.
Refine Targeting & Budget Allocation
Data flows in. We identify which audience segments convert fastest, which products have highest margins, and which channels deliver best ROAS. Budget shifts away from waste, toward winners. Local intent (Casco Viejo, Abandoibarra, commuter areas) gets prioritized.
Scale What Works
Once top channels and audiences prove ROI, we expand incrementally. If Google Shopping returns 4.5:1 ROAS, we increase daily spend. If a product segment converts at 8% instead of 3%, we shift creative and budget. Bilbao market conditions and seasonality inform every shift.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao retail & consumer goods brand
The median retail & consumer goods client after 6 months
A data-backed, zero-jargon checklist that identifies the exact profit leaks in your paid marketing—and the fastest fixes to recover abandoned sales.
Median result across 12 retail & consumer goods Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How is Omakaase's paid marketing approach different from my current agency?
Most agencies treat paid marketing as a traffic/awareness game—spend more, get more clicks. We treat it as a recovery and precision game. We obsess over cart abandonment, product feed quality, and audience segmentation. Your current budget probably isn't too small; it's just aimed at the wrong people. We redirect it toward high-intent, ready-to-buy audiences and recaptured abandoners. Results come faster and margins improve.
What if I'm already running ads? Can you take over and improve them?
Yes. We audit your existing setup (Google Ads, Facebook, Instagram, any other channels) and identify leaks: underperforming audiences, poorly structured campaigns, missing retargeting, feed errors. We've typically found €500–€2,000/month in waste within the first 2 weeks. We rebuild what's broken, pause what's losing money, and scale what converts. You keep your ad account; we manage it.
How long before I see results from paid marketing?
Immediate impressions and clicks (Week 1–2). Meaningful conversion data (Week 3–4). Statistically significant ROI improvements (Week 6–8). Cart recovery campaigns often show results fastest—25–40% of abandoners typically return within 3–5 days of an ad exposure. Google Shopping and search take longer to optimize but pay off big once the feed is clean and audiences are right.
What if my product margins are thin? Can paid marketing still work?
Yes, but differently. Thin margins demand zero waste—every euro must count. We focus on high-margin products first, use aggressive audience segmentation to cut acquisition cost, and optimize for repeat customers (higher lifetime value). Cart recovery becomes even more critical because the revenue is already in motion. We've worked with retailers running 12–18% margins; the key is precision, not volume.
Do you work with small budgets? We're spending €1,500/month on ads.
Absolutely. €1,500/month is the sweet spot where most SMBs waste 40–60% on scattered, unfocused spending. We consolidate that budget onto your highest-converting channels, eliminate invisible spend, and redirect everything to recovery and intent-based audiences. You'll likely spend the same €1,500 but generate 2–3× more revenue. Small budgets + precision = outsized ROI.
FREE · NO COMMITMENT · 48HR TURNAROUND