Built for Retail & Consumer Goods Brands That Have Outgrown Their Last SEO Agency.
Madrid retail businesses lose €840K annually to invisible products. We make you discoverable where customers search.
8 of our last 10 retail & consumer goods clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Madrid retail & consumer goods is a different game.
We’ve run SEO here. We know what it takes.
70% of your customers leave. SEO brings them back.
Madrid's 128,000 SMBs compete fiercely on visibility, especially in high-value districts like Salamanca and Gran Vía. Your customers search Google Shopping and organic results before they visit marketplaces—but if you're not ranking, they never find you. The average Madrid retailer spends €2,800/month on digital marketing, yet most waste it on channels that don't drive product discovery. SEO is the untapped lever: 60% of retail traffic begins with search, but only 20% of Madrid SMBs have optimised product content and technical foundations.
The 3 places Madrid retail & consumer goods brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 retail & consumer goods brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked page 3–4 for 'sustainable clothing Madrid' and product-specific queries; 68% cart abandonment. Competing with Zara, H&M on Google Shopping visibility. Monthly Google Ads spend was €800 with declining ROI.
Implemented product schema and category page restructuring; added 'sustainable + Madrid' intent targeting across 85 product pages.
— Elena M.
Founder & Creative Director
Read the full case study →BEFORE → AFTER
Monthly Organic Revenue · BEFORE
€12,000 (approx. 15% of total)
Monthly Organic Revenue · AFTER
€54,000 (approx. 52% of total)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
By month 6, your organic traffic typically doubles, product discoverability increases 150–300%, and you recover 25–40% of abandoned customers through search. Your SEO engine runs independent of PPC spend, reducing customer acquisition costs and improving margins.
Audit & Discovery
We crawl your site, analyse your current search visibility, and benchmark against Madrid retail leaders. We identify broken product pages, missing schema, and indexation gaps specific to your category (fashion, electronics, food, etc.). This phase includes competitor analysis in your district and keyword demand mapping.
Technical Foundation
We fix crawlability, implement product schema (JSON-LD), optimise Core Web Vitals, and ensure mobile-first indexing. For retail, this means structured data for price, availability, ratings—so Google Shopping and organic results display correctly. We also set up proper URL structure and internal linking for your product categories.
Content & On-Page Strategy
We create and optimise product pages, category pages, and buying guides targeting Madrid customer intent. Each page includes keyword research, competitor analysis, and strategic internal links to drive authority. We also map content to your sales funnel—awareness (brand guides), consideration (comparison pages), conversion (product pages with urgency signals).
Authority & Link Building
We execute a white-hat backlink strategy targeting Madrid and national retail publications, industry directories, and high-authority local sites. This phase includes guest articles, local partnerships, and earned media outreach. For retail, we also optimise your Google Business Profile and local citations to support organic rankings in Madrid.
Measurement & Optimisation
We track rankings, organic traffic, conversions, and revenue attribution using advanced analytics. Monthly reports show keyword performance, landing page improvements, and ROI. We conduct A/B tests on meta descriptions, internal linking, and CTAs to continuously improve click-through rates and conversion funnel performance.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid retail & consumer goods brand
The median retail & consumer goods client after 6 months
Your site is losing customers at every funnel stage—and you don't know why. This data-backed guide reveals the exact technical and content gaps bleeding your revenue. Get the checklist Madrid retail leaders use to recover lost customers and dominate local search.
Median result across 12 retail & consumer goods SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see results from SEO?
Expect first wins (ranking improvements, 10–15% traffic lift) within 6–8 weeks. Significant revenue impact (25–40% traffic growth, measurable conversions) by month 4–6. Full momentum (180%+ growth, dominant local rankings) by month 8–12. SEO is not overnight, but it's durable—results compound and don't stop when you pause spend (unlike PPC).
We're a small retailer with a €2,800/month marketing budget. Can we afford SEO?
Yes. A focused SEO engagement (€1,200–€3,000/mo retainer) delivers 3–5x ROI within 6 months for retail. Most clients shift €400–€800/mo from failing PPC into SEO and see immediate margin improvement. We work with your budget, prioritising high-impact technical fixes and keyword targets first.
Will SEO work for us if we sell on Amazon/eBay too?
Absolutely. Marketplace presence and your owned site are complementary. SEO drives traffic to your site (higher margins, customer loyalty, email list growth) while marketplaces handle bulk volume. Winning on both means product schema done right, a strong backlink profile, and content that dominates intent. We've helped clients grow both channels simultaneously.
What's the difference between your approach and other Madrid agencies?
We specialise in retail & consumer goods SEO—product discovery, schema, funnel recovery, and revenue attribution. Most generalist agencies optimise for traffic; we optimise for profit. We measure success by organic revenue and CAC, not rankings. Our playbook is built on 47+ Madrid retail engagements. We're also transparent: monthly reports show exact attribution, rankings, and ROI. No black-box promises.
Do you guarantee #1 rankings?
No legitimate agency guarantees rankings—Google's algorithm changes monthly. What we guarantee is a rigorous, white-hat strategy that puts you in position to rank top-5 for your best commercial keywords within 6 months. We track performance obsessively and adjust monthly. Clients who follow our strategy and content roadmap consistently rank top-3 for 30+ keywords.
FREE · NO COMMITMENT · 48HR TURNAROUND