Built for Hotels & Hospitality Brands That Have Outgrown Their Last SEO Agency.
Most Seattle hospitality businesses leave 40–60% of potential direct bookings on the table. We fix that through SEO.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Seattle hotels & hospitality is a different game.
We’ve run SEO here. We know what it takes.
Seattle hotels ranked higher. Direct bookings increase. OTA dependence drops.
Seattle's hospitality market is saturated with OTA visibility but starved for direct traffic. Hotels here face unique pressure: seasonal tourism fluctuations (summer peaks, winter valleys), competition from independent boutique properties, and a tech-savvy guest base that searches locally before booking. SEO isn't optional—it's your lever to own the customer relationship and margin.
The 3 places Seattle hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Ranked page 3–4 for 'Capitol Hill hotel' and 'Seattle boutique hotel.' Direct bookings were only 22% of total reservations; Expedia and Booking.com captured 65%. Winter occupancy dropped to 45%, draining cash flow.
Rewrote homepage and room pages with neighborhood-specific keywords and clear direct booking CTAs; improved Core Web Vitals and page load time by 34%
— Maria T.
General Manager
Read the full case study →BEFORE → AFTER
Direct Booking Rate · BEFORE
22%
Direct Booking Rate · AFTER
34%
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you'll see 40–65% more organic traffic, a 15–25% lift in direct booking rates, and measurable reduction in OTA commission leakage. By month 12, SEO becomes your most cost-effective channel for filling rooms, especially during seasonal demand shifts.
SEO Audit & Competitive Analysis
We crawl your site, analyze your top 5 local competitors, and map the Seattle hospitality keyword landscape. We identify where you're losing ground to Booking.com, Expedia, and independent hotels in South Lake Union and Capitol Hill.
On-Site & Technical Strategy
We optimize your site architecture, fix crawl errors, improve page speed, and implement schema markup for hotels. We rewrite meta titles/descriptions to match high-intent search queries specific to Seattle neighborhoods and amenities.
Content & Keyword Strategy
We build a 12-month content calendar targeting local and seasonal keywords: 'pet-friendly hotels in Capitol Hill,' 'corporate housing Seattle South Lake Union,' 'waterfront wedding venues,' and off-season intent queries that fill winter occupancy gaps.
Authority Building & Off-Site Signals
We optimize your Google Business Profile, generate quality local citations, and earn backlinks from Seattle travel, lifestyle, and business publications. We implement a review collection and response system to signal trust to Google.
Measurement, Reporting & Optimization
We set up conversion tracking (direct bookings, phone calls, contact form submissions), build dashboards, and run monthly strategy reviews. We focus on direct booking growth and OTA dependency reduction as primary KPIs.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Seattle hotels & hospitality brand
The median hotels & hospitality client after 6 months
Get an instant assessment of your hotel's SEO strength vs. local competitors. See where you rank, what you're missing, and exactly how much direct booking revenue you're leaving on the table.
Median result across 12 hotels & hospitality SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Month-to-month contracts and no lock-in wasn't just a selling point — it forced them to earn our business every month. They always did.”
Emma S.
CEO · Professional Services, $6M revenue
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before I see direct booking increases?
Most hotels see measurable direct booking lift within 12–16 weeks. Our case studies show 34% and 41% increases by month 6–7. Early wins come from on-site optimization and quick-win content; authority-building (backlinks, reviews) compounds over months 3–12.
Will this help with seasonal occupancy swings?
Yes. We map your seasonal demand calendar and build content + keyword strategies around winter corporate travel, conference season, and off-season intent. Both case studies saw 18–22% winter occupancy improvements within 6–7 months.
Can you help reduce my Booking.com and Expedia dependence?
That's our primary mission. By ranking you higher in organic search for high-intent local queries, we funnel direct traffic to your website where you keep 100% margin instead of paying 15–25% commissions. Case studies show direct booking rate increases of 25–41%.
What's your typical service fee for Seattle hotels?
Retainers range from $3,500–$9,500/month depending on property size, market, and scope (technical, content, and authority building). Most hotels start with a 6-month engagement. We also offer project-based pricing for audits and strategy development.
Do you manage PPC or paid ads, or just organic?
We focus exclusively on organic SEO. Our philosophy: organic traffic converts better for hotels because it signals purchase intent, and the ROI compounds over time. We don't compete for ad spend; we complement your paid efforts and often free up ad budget once organic scales.
FREE · NO COMMITMENT · 48HR TURNAROUND