Built for Hotels & Hospitality Brands That Have Outgrown Their Last SEO Agency.
We help you dominate local search, reduce OTA dependence, and fill rooms with direct bookings at higher margins.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Boston hotels & hospitality is a different game.
We’ve run SEO here. We know what it takes.
Boston hotels are losing bookings to better-ranked competitors
Boston's hospitality market is densely competitive—Back Bay, the Seaport District, and downtown corridors attract millions in annual search volume, yet most independent hotels cede 60–70% of booking traffic to Expedia and Booking.com. The city's strong tourism + business travel demand means high search intent, but only if your site ranks. Seasonal volatility (summer peaks, winter troughs) makes predictable direct booking channels essential. Properties that own their search visibility capture year-round occupancy at 2–3x higher margins than OTA-dependent peers.
The 3 places Boston hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
The client was ranking 8–12 for competitive keywords like 'luxury hotels Seaport Boston' but converting fewer than 15% of website visitors to direct bookings. Expedia and Booking.com dominated the top 3 for high-intent searches. Seasonal occupancy swung between 42% (winter) and 89% (summer), making revenue planning difficult.
Rebuilt the homepage and room pages with transactional intent optimization and conversion-focused CTAs; added schema markup for HotelSchema, LocalBusiness, and ratings
— Sarah M.
General Manager, Seaport Boutique Hotel
Read the full case study →BEFORE → AFTER
Direct Booking Rate · BEFORE
18% of total bookings
Direct Booking Rate · AFTER
52% of total bookings
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
After 6–9 months, you'll own 20–35 top-10 rankings for high-intent keywords, reduce OTA dependence by 30–50%, and see direct bookings increase by 40–75%. Your organic channel becomes predictable, defensible, and highly profitable—filling rooms year-round at higher margins.
SEO Audit & Competitive Landscape
We crawl your site, analyze your top 15 local competitors (both hotels and travel sites), and identify ranking gaps across transactional keywords ('best hotels in Back Bay'), informational content ('things to do near Seaport'), and local pack opportunities. We also audit your technical health: mobile usability, page speed, schema markup, and security.
Keyword Strategy & Content Roadmap
We identify 30–50 high-intent keywords your guests search for (e.g., 'pet-friendly hotels Boston,' 'boutique hotels Beacon Hill,' 'business hotels with parking near Prudential'). Using local search volume data, we segment by intent, competition, and seasonal demand. We then prioritize which pages to optimize and create new content pillars to build topical authority.
On-Page & Technical Optimization
We optimize your existing pages (homepage, room pages, amenities) with target keywords, improve Core Web Vitals, implement structured data (HotelSchema, LocalBusiness, breadcrumbs), fix crawl errors, and ensure mobile-first performance. We also strengthen your internal linking to distribute authority and guide users (and bots) toward booking pages.
Local SEO & Citation Authority
We build and audit your Google Business Profile, optimize for local pack visibility, and create or claim citations across 20–30 industry directories (TripAdvisor, Yelp, AAA, travel blogs). We also implement a review generation system to boost review velocity and freshness—critical for local ranking and conversion.
Authority Building & Performance Tracking
We create 4–6 pieces of authoritative, guest-focused content (neighborhood guides, travel tips, FAQs) to build topical authority and earn backlinks. We set up tracking dashboards for keyword positions, organic traffic, booking conversions, and local pack visibility, then provide monthly performance reports with actionable insights.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Boston hotels & hospitality brand
The median hotels & hospitality client after 6 months
Discover where you rank, who's beating you, and what's costing you direct bookings. Get a personalized 20–30 minute audit focused on your top 10 competitors and quick wins.
Median result across 12 hotels & hospitality SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see results?
Expect to see the first ranking improvements in 6–8 weeks for quick wins and less competitive keywords. Top-10 placements for high-intent, competitive keywords typically take 4–7 months. Direct booking increases are usually visible within 3–4 months as traffic volume grows and conversion optimizations take effect. The full ROI becomes clear around month 6–9.
What if we're already working with another SEO agency?
We're happy to audit their work and show you what's working (and what isn't). Many of our Boston clients switched to us after discovering their previous agency lacked hospitality expertise or wasn't driving measurable direct bookings. We can transition your account seamlessly and often improve results within 2–3 months of our process.
How do you handle seasonal keyword changes (summer vs. winter searches)?
Our content calendar and keyword strategy are built around Boston's tourism and business travel seasonality. We pre-publish seasonal content (e.g., 'Fall Foliage Near Boston Hotels' in August), adjust bid strategies and content focus quarterly, and help you build year-round direct booking pipelines so you're not dependent on seasonal spikes. This is one of the biggest advantages of owned SEO.
What's included in your retainer?
Our SEO retainer (typically $3,500–$9,500/month depending on scope) includes: keyword ranking tracking, on-page optimization, content creation (2–3 pieces/month), technical SEO maintenance, local SEO (GBP, citations, reviews), monthly reporting, and strategy calls. We also offer project-based engagements for one-time audits or implementations.
Can you guarantee a #1 ranking?
No legitimate agency can guarantee rankings—Google's algorithm is too complex. What we guarantee is a transparent, data-driven process focused on ranking potential for your keywords, and a commitment to delivering measurable improvements in organic traffic and direct bookings. We've hit #1–#3 positions for most of our Boston hospitality clients within 6–9 months, but ranking depends on competition, search volume, and your willingness to invest in content and authority.
FREE · NO COMMITMENT · 48HR TURNAROUND