Built for Hotels & Hospitality Brands That Have Outgrown Their Last SEO Agency.
Rank for high-intent searches. Convert website visitors into direct bookings. Reduce your dependence on Booking.com and Expedia.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Bilbao hotels & hospitality is a different game.
We’ve run SEO here. We know what it takes.
Bilbao hotels lose 60% of booking revenue to OTAs yearly
Bilbao's tourism industry—anchored by Casco Viejo and Abandoibarra's cultural districts—attracts 1.2M+ visitors annually. Yet most hotels rely heavily on OTA commissions (15–25% per booking) rather than owning their search presence. SEO-driven direct bookings address this directly: hotels that rank for local intent searches ('hotels near Guggenheim', 'boutique stays Casco Viejo') capture 3–4x higher margins. Bilbao's competitive but underserved hospitality SEO market means first-movers gain significant visibility advantage within 4–6 months.
The 3 places Bilbao hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Hotel was invisible for searches like 'boutique hotel Casco Viejo', 'historic Bilbao stay', and '[hotel name]'. 88% of bookings came via Booking.com (18% commission). Organic traffic was 120 sessions/month, with a 4% booking conversion rate. Seasonal demand swings forced aggressive discounting on OTAs.
Optimized 5 room-type landing pages with schema markup, booking CTAs, and local Bilbao cultural context (proximity to Guggenheim, Old Quarter landmarks)
— María G.
Owner, Casco Viejo Boutique Hotel
Read the full case study →BEFORE → AFTER
Monthly Direct Bookings · BEFORE
3–4 bookings
Monthly Direct Bookings · AFTER
11–14 bookings
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 4–6 months, your hotel ranks on page one for 20+ high-intent local keywords, attracts 500–900+ qualified monthly visitors from organic search, and converts 8–12% of that traffic into direct bookings. You reduce OTA dependence by 25–35%, increase net booking margin by €3,500–€7,200/month, and build a sustainable, owned search channel that generates revenue for years.
SEO Audit & Competitive Analysis
We analyze your site's current rankings for hotel-relevant keywords ('Bilbao hotels', 'stay Casco Viejo', '[your hotel name]'). We benchmark you against 8–12 direct competitors and OTA listings, then identify keyword gaps where search demand is high but you're absent.
Keyword Strategy & Content Roadmap
We prioritize keywords tied to direct booking intent ('book a room', 'reserve', 'hotel availability') and Bilbao-specific searches ('near Guggenheim', 'Abandoibarra waterfront hotels'). We create a 6–12 month content calendar: landing pages for your top rooms, districts, and unique amenities.
On-Page & Technical Optimization
We optimize your site's structure, meta tags, schema markup (for hotel, room, and booking data), and page speed. We ensure your Google Business Profile is complete, verified, and showcases all rooms, amenities, and local Bilbao context (proximity to attractions, transport links).
Content Creation & Authority Building
We produce high-quality, conversion-focused content: landing pages for room types, district guides (Casco Viejo, Abandoibarra), local event coverage, and SEO-driven blog posts. We build local citations and earn links from Bilbao tourism boards and travel blogs.
Monitor, Refine & Scale
We track rankings, organic traffic, booking conversions, and cost-per-booking from organic vs. OTA channels. Monthly reviews identify what's working (top-performing keywords, pages driving bookings) and adjust strategy. We scale high-performing content clusters and double down on seasonal keyword opportunities.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao hotels & hospitality brand
The median hotels & hospitality client after 6 months
Get the exact framework our agency uses to help Bilbao hotels rank on page one, attract direct bookings, and reduce OTA dependence by 25–35% within 6 months.
Median result across 12 hotels & hospitality SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd tried two SEO agencies before. Both gave us dashboards and monthly reports with no movement. Omakaase told us what was actually broken in week one and fixed it. Six months in, we're on page one for every term that matters.”
Sarah M.
Head of Marketing · NYC Retail Brand, $4M revenue
“By month three, our main product keyword hit Page 1. By month six, we cut Google Ads spend by 40% because organic was finally doing its job. That's the real test.”
James T.
Founder · Apparel Brand, New York
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see rankings and bookings from SEO?
Most clients see page-one rankings for 10–15 primary keywords within 3–4 months. Measurable booking increases typically appear by month 4–5. Our case studies show 8–12 additional direct bookings per month by month 6. Results depend on keyword difficulty, competition, and your current site foundation—we'll give you a realistic timeline after the initial audit.
Will SEO help us compete against Booking.com and Expedia listings?
Yes, but differently. You won't outrank OTA aggregator pages for generic searches like 'hotels in Bilbao'. Instead, we target high-intent direct-booking keywords ('book a room at [your name]', 'reserve [hotel] Casco Viejo') and local district searches where OTAs have less dominance. We also optimize your Google Business Profile, which often appears above OTA listings for branded and local searches. The goal is to capture 25–35% of your bookings from organic search, reducing OTA dependence.
What does SEO cost, and what's the ROI?
Our retainer for hotels in Bilbao ranges from €900–€3,500/month depending on scope (audit + optimization, ongoing content, link-building, etc.). Most hotels see ROI within 4–6 months: if SEO drives 10 additional direct bookings/month at €120 average booking value and saves 8% in OTA commissions, that's €1,200–€3,000 in recovered margin. Within 12 months, the average hotel client reports €4,800–€8,400 in net margin recovery.
Do you handle content creation, or do we need to hire a separate writer?
We handle it. Our process includes 8–12 SEO-optimized pages and blog posts over 6 months as part of the engagement. We also provide templates and guidelines so your team can extend content between retainer cycles. You won't need a separate hire; we're the single point of contact.
Will SEO work if our website is outdated or has technical issues?
Yes, but it requires a technical foundation. During our audit (Week 1–2), we'll flag any critical issues: slow load times, mobile responsiveness problems, broken internal links, etc. If your site needs a rebuild, we'll recommend it. However, most Bilbao hotels don't need a full redesign—tactical improvements to structure, schema markup, and page speed unlock 70–80% of SEO potential. We'll be honest about what's worth fixing and in what order.
FREE · NO COMMITMENT · 48HR TURNAROUND