Built for Hotels & Hospitality Brands That Have Outgrown Their Last Social Media Agency.
Bilbao hotels lose 30% of potential revenue to OTA commissions. We build social channels that convert direct bookings and keep guests returning.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Social Media doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Social Media” phase. They know it works. They want it done properly.
Bilbao hotels & hospitality is a different game.
We’ve run Social Media here. We know what it takes.
Stop feeding Booking.com. Start owning your guests.
Bilbao's tourism is growing, but most hotels compete on price through third-party platforms. Social media is your untapped competitive advantage—it lets you showcase your unique story, build community with repeat guests, and reclaim margin. The hotels winning in Bilbao are those who use social to reduce OTA dependence and strengthen direct relationships. This isn't about vanity metrics; it's about turning followers into paying guests.
The 3 places Bilbao hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Occupancy was stable but margin was eroding—70% of bookings came through Expedia and Booking.com at 18% commission. No owned audience. Seasonal dips meant discounting in shoulder months, further pressuring margin.
Repositioned Instagram as a visual storytelling platform showcasing the hotel's Casco Viejo heritage, design, and local partnerships—building emotional connection vs. price competition.
— María C.
Hotel Manager
Read the full case study →BEFORE → AFTER
Direct booking rate · BEFORE
28%
Direct booking rate · AFTER
40%
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Social Media has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll own a social-first guest acquisition channel that drives direct bookings, reduces OTA dependence, and builds a loyal community. Most clients see a 15–35% increase in direct booking rate and 20–40% reduction in cost-per-booking within 6 months.
Competitive & Audience Audit
We analyze your hotel, top local competitors, and guest behavior patterns specific to Bilbao tourism (business travelers, leisure visitors, groups). We map which social channels, content types, and messaging resonate with your audience and identify where you're losing guests to OTAs.
Content Strategy & Calendar
We build a 12-week rolling content calendar designed to showcase your unique value, build community, and guide followers toward direct booking. Content includes behind-the-scenes stories, guest experiences, local partnerships, seasonal promotions, and conversion-focused messaging tailored to Bilbao's tourism calendar.
Channel Optimization & Launch
We optimize your Instagram, Facebook, and Google Business Profile for conversions. Profile bios link directly to a booking page; CTAs are clear and urgent. We set up conversion tracking and audience segmentation to measure every post's impact on direct bookings.
Content Production & Publishing
Our team produces and publishes your content on schedule. We handle copywriting, design, video editing, and community management. We respond to comments, engage with local influencers, and adjust tone based on real-time audience feedback.
Measurement, Optimization & Reporting
Every 2 weeks, we analyze performance: which content drove bookings, which channels converted best, where to invest more budget. We A/B test CTAs, posting times, and audience segments. Monthly reports connect social activity directly to revenue impact.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao hotels & hospitality brand
The median hotels & hospitality client after 6 months
Discover the exact framework top-performing hotels use to reclaim 30–50% of bookings from OTAs and build a loyal, repeating guest community.
Median result across 12 hotels & hospitality Social Media case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We grew from 12K to 87K followers in nine months. But DM leads increased by 340%. Followers are vanity. Leads are the point. They understood the difference from day one.”
Mia C.
Founder · Beauty Brand, $2M revenue
“Our social content used to feel random. Every post now serves a purpose in the funnel. That strategic shift was obvious within sixty days.”
Leo R.
CMO · Fashion Brand
“We were posting every day with zero strategy. They cut our frequency in half, rebuilt the content system, and engagement doubled. More isn't always better.”
Tara N.
Head of Marketing · Food & Beverage, $4M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see direct bookings from social media?
Most clients see measurable booking lift within 4–6 weeks of launch. Traction accelerates at 8–12 weeks as content consistency builds audience trust and our retargeting campaigns mature. Full momentum typically hits at 12–16 weeks. Real results depend on execution speed and audience size at start.
What if our hotel is small? Will this work for us?
Absolutely. In fact, smaller properties often win faster because you have less organizational friction and a clearer voice. We've seen 20–30 room hotels outperform 60+ room competitors on direct booking rate because the smaller team can move quickly and personalize guest relationships. Size is not a barrier; strategy and consistency are.
Do you guarantee bookings from social media?
We can't guarantee bookings—no honest agency can. What we guarantee is a rigorous, data-driven strategy and weekly optimization to maximize the bookings your content, ads, and audience size can generate. We measure everything and adjust constantly. If the strategy isn't working by week 8, we pivot. Your accountability is implementing our recommendations and staying patient through the ramp-up phase.
How much does this cost, and what's included?
Our social media marketing service for hotels ranges from €1,100–€2,800/month depending on scope: content production volume, ad spend, community management intensity, and reporting depth. Most clients start with a 12-week engagement (€3,300–€8,400 total) to prove ROI, then move to ongoing monthly retainers. We're happy to discuss your specific needs and build a custom proposal.
What if we're already paying an agency or doing this in-house?
That's fine. We often audit existing efforts and identify why they're not converting. Common issues: no conversion tracking, generic content, no email nurture, misaligned audience targeting, or weak CTAs. If your current approach isn't tied to direct bookings, there's likely significant opportunity. We can do a free competitive audit to show you the gap.
FREE · NO COMMITMENT · 48HR TURNAROUND