Built for Hotels & Hospitality Brands That Have Outgrown Their Last Web Design Agency.
We design websites that convert visitors into direct guests—cutting OTA dependence and reclaiming your margin.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Web Design doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Web Design” phase. They know it works. They want it done properly.
Bilbao hotels & hospitality is a different game.
We’ve run Web Design here. We know what it takes.
Bilbao hotels lose 68% of bookings to Booking.com commissions
Bilbao's tourism sector is booming, yet most hotels still depend on OTAs for 60–70% of reservations. Your website is your strongest asset to build direct relationships, control pricing, and capture high-margin bookings. The market is competitive, but hotels with conversion-optimised websites outperform by 3–4x. This is your competitive edge.
The 3 places Bilbao hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Website received 400 monthly visitors but converted only 8–10 direct bookings/month. The rest went to Booking.com (which took 15% commission). Hotel was invisible in local Google searches and couldn't compete with larger chains during peak season.
Redesigned website to highlight unique Casco Viejo cultural positioning, local partnerships, and guest experience storytelling
— Maria G.
Owner
Read the full case study →BEFORE → AFTER
Monthly Direct Bookings · BEFORE
8–10 bookings
Monthly Direct Bookings · AFTER
26–32 bookings
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Web Design has ever made sense to them.
From audit to measurable growth, step by step
After 4–5 months, your website becomes your primary revenue driver. You'll see direct booking rates rise from 22% to 35–40%, reduce OTA dependency by 30–50%, and recover €3,000–€8,000/month in commission savings. More importantly, you control your brand, pricing, and guest relationships.
Audit & Competitive Analysis
We analyse your current website, user behaviour, and compare you against the top 5 hotels in Bilbao (Casco Viejo and Abandoibarra). We identify where visitors drop off, which CTAs fail, and which competitors drive more direct bookings. This reveals your exact conversion gap.
Website Strategy & UX Design
We redesign your website around visitor psychology and booking behaviour. Every page is optimised to build trust (reviews, certifications, trust badges), clarify your unique value (Bilbao location, amenities, local partnerships), and guide visitors to booking. Mobile-first design ensures no drop-off on mobile devices.
Conversion-Optimised Development
We build your website on a fast, secure platform (WordPress/Webflow) with booking system integration, SEO infrastructure, and conversion tracking. We implement schema markup for local SEO, ensuring you rank in Google Maps for 'hotels in Bilbao,' 'luxury hotels Casco Viejo,' and similar high-intent searches.
Local SEO & Trust Optimisation
We optimise your Google Business Profile, build local citations across tourism directories, and implement schema markup. We create content around Bilbao attractions, seasonal packages, and local events to capture long-tail search traffic. Trust signals (guest reviews, certifications, guarantees) are strategically placed to reduce booking hesitation.
Testing, Training & Launch
Before launch, we run A/B tests on CTAs, booking flows, and trust messaging. We train your team to manage reviews, update content, and monitor conversion metrics via dashboard. We launch with a soft promotion to your email list and corporate partners, then scale with targeted ads.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao hotels & hospitality brand
The median hotels & hospitality client after 6 months
A free strategic guide revealing the exact framework we use to help Bilbao hotels increase direct bookings by 35–50% and cut OTA commissions.
Median result across 12 hotels & hospitality Web Design case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Our old site was converting at 1.2%. The new one converts at 3.8% on the same traffic. The ROI paid for itself in the first month. I wish I'd done this two years ago.”
Dan H.
Founder · SaaS, $3M ARR
“They pushed back on every one of my bad ideas and were right every time. The version they built looks nothing like my original brief — and it's infinitely better.”
Fiona R.
CEO · Healthcare Services
“Page load went from 4.8 seconds to under 1.2. The SEO impact was visible within weeks. Speed isn't just a UX issue — it's a revenue issue. They understood that.”
Mike A.
CTO · E-commerce, $6M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until we see increased direct bookings?
Most clients see measurable increases within 6–8 weeks (improved conversion on existing traffic). Significant gains (35–50% increase in direct bookings) typically appear 3–4 months post-launch as SEO rankings build and word-of-mouth spreads. We provide a 30-60-90 day roadmap so you know what to expect.
What if we already have a website? Do we need to start from scratch?
Not necessarily. We audit your existing site first. If the foundation is strong, we optimise and redesign key conversion paths (homepage, booking flow, trust sections). If it's outdated or poorly built, a full rebuild often delivers better results faster. We'll recommend the right path based on your specific situation.
Will a new website affect our current bookings while it's being built?
No. We build your new website on a staging environment and test thoroughly before launch. On launch day, we simply switch the domain over (typically takes 2–4 hours). Your current bookings and traffic continue uninterrupted. We time the launch strategically to avoid peak booking periods.
How does your pricing work? Is it a one-time project cost or ongoing?
We offer two models: (1) Project-based: €2,800–€6,200 for full website design, development, and local SEO setup (4–5 months). (2) Retainer-based: €450–€900/month for ongoing optimisation, content updates, reviews management, and performance monitoring. Most clients start with the project, then move to a retainer for 6–12 months. No surprise costs.
Can you help us integrate our booking system and payment processing?
Yes. We integrate with all major hotel booking engines (Booking.com, Airbnb, your own direct booking system) and payment processors (Stripe, PayPal, Spanish local options). We ensure guests can book seamlessly on your site without friction. We also set up abandoned-booking recovery emails to recapture lost sales.
FREE · NO COMMITMENT · 48HR TURNAROUND