Built for Hotels & Hospitality Brands That Have Outgrown Their Last Paid Marketing Agency.
Strategic paid marketing that converts your website visitors into guaranteed revenue—not Booking.com commissions.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Bilbao hotels & hospitality is a different game.
We’ve run Paid Marketing here. We know what it takes.
Cut OTA dependence. Drive direct bookings faster in Bilbao.
Bilbao's tourism-driven economy supports ~24,000 SMBs competing for seasonal demand across the Casco Viejo and Abandoibarra waterfront districts. Hotels here face a specific challenge: heavy reliance on Booking.com and Expedia erodes margins, while occupancy swings with seasonal tourism patterns. Paid marketing isn't optional—it's the tool that reclaims direct customer relationships and stabilises revenue year-round. Properties investing in disciplined paid strategies now own their customer data and capture higher-margin bookings.
The 3 places Bilbao hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
78% of bookings came through Booking.com; direct bookings were stagnant at 22%. They were spending €1,800/month on Google Ads and Facebook with no clear return, and low-season occupancy (Dec–Feb) fell below 40%.
Rebuilt Google Hotel Ads with high-intent keywords ('book hotel Casco Viejo direct', 'avoid Booking.com fees') and seasonal bid adjustments
— María G.
General Manager
Read the full case study →BEFORE → AFTER
OTA Commission Costs · BEFORE
€8,200/month (15% of gross revenue)
OTA Commission Costs · AFTER
€2,100/month (5% of gross revenue)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Within 90 days, you'll see direct bookings rise 35–60%, cost per acquisition drop 25–40%, and OTA dependency decline by 10–18 percentage points. Within 6 months, you'll own a predictable, scalable paid marketing engine that stabilises occupancy across seasons and increases profit per booking.
Audit & Strategy
We analyse your current paid marketing performance, OTA dependency, and competitive landscape in Bilbao. We identify which search terms are driving bookings, which are wasting budget, and where direct-booking incentives can work hardest.
Campaign Build
We configure Google Hotel Ads, search campaigns, and retargeting audiences to capture high-intent travellers searching for Bilbao hotels. Every ad, landing page, and booking flow is designed to convert website visitors into direct bookings at rates 2–3x higher than your current baseline.
Optimisation & Testing
We monitor daily performance, split-test ad copy and bids, and reallocate budget to top-performing keywords and audiences. We focus on reducing cost per direct booking and increasing ROAS week-on-week.
Seasonal Demand Planning
We build forecast models for Bilbao tourism peaks (Easter, summer, cultural events) and schedule paid campaigns 8–12 weeks in advance. We adjust budgets and messaging to smooth occupancy and maximise off-season bookings.
Direct Booking Incentives
We design and test exclusive offers (loyalty discounts, flexible cancellation, free upgrades) that drive direct bookings and reduce OTA reliance. Every campaign highlights your incentive to build brand preference and repeat guests.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Bilbao hotels & hospitality brand
The median hotels & hospitality client after 6 months
A step-by-step guide showing how 40+ Bilbao hotels are cutting OTA commissions by 30–50% and stabilising occupancy year-round using paid marketing.
Median result across 12 hotels & hospitality Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long before we see results?
Direct booking lift typically shows within 4–6 weeks; full ROI (cost per booking below target) within 90 days. Seasonal stabilisation and OTA dependency reduction take 5–6 months as we build historical data and refine forecasts.
What if our website doesn't convert well?
We audit your entire booking flow—from ad click to confirmation. If conversion is the bottleneck, we'll redesign your landing pages, streamline mobile checkout, and test messaging. Website optimisation is included in our strategy; we don't send traffic to a broken funnel.
Do you manage our Booking.com and Expedia accounts too?
We don't manage OTA channels directly, but we coordinate with them. Our goal is to reduce dependence on them by scaling direct bookings. We'll advise on OTA strategy (pricing, availability windows, promotion timing) to complement paid marketing without cannibalising direct bookings.
How much should we spend on paid marketing?
Most Bilbao hotels see strong ROI at €1,200–€3,500/month depending on property size and target market. Smaller properties can start at €800–€1,200. We'll recommend a starting budget based on your occupancy goals and cost-per-booking target, then scale as ROAS proves itself.
What if we're already spending on Google Ads or Facebook?
We'll audit your current campaigns first. Most hotels are underspending on high-intent keywords, bidding on the wrong terms, or running broad-reach campaigns that generate clicks, not bookings. We'll reallocate your existing budget to higher-ROI channels and tactics, often improving results within 2–3 weeks.
FREE · NO COMMITMENT · 48HR TURNAROUND