Built for Hotels & Hospitality Brands That Have Outgrown Their Last Paid Marketing Agency.
Hospitality paid advertising in Valencia is won through Google Hotel Ads, travel-intent Meta targeting, and retargeting that excludes local non-booker traffic from your budget.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Valencia hotels & hospitality is a different game.
We’ve run Paid Marketing here. We know what it takes.
Valencia hotels without Google Hotel Ads pay OTA commission on every booking they could have captured directly for €8–15
Valencia\'s hospitality market is a high-competition paid advertising environment where OTAs invest aggressively in Google to capture direct booking intent before hotels can intercept it. Google Hotel Ads — which show live room rates directly in Google Search and Maps results — are the most effective way for hotels to compete with OTA listings at the moment of booking intent, but require Property Management System integration that most Valencia hotels haven\'t completed. Meanwhile, Meta travel campaigns in Valencia frequently reach broad travel audiences rather than travellers with specific destination intent for this market. Hotels serving visitors drawn by Valencia\'s agriculture, tech, logistics sectors have a clear demand base — but capturing it cost-effectively requires Hotel Ads setup, precision travel-intent Meta targeting, and retargeting strategies that exclude non-booking traffic.
The 3 places Valencia hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
No Google Hotel Ads; 68% of bookings via OTA at 22% commission; Meta campaigns reaching local non-travellers
Integrated PMS with Google Hotel Centre and launched Hotel Ads for all 3 properties
— Sophie R.
Revenue Director
Read the full case study →BEFORE → AFTER
Monthly Direct Booking Revenue · BEFORE
€50000
Monthly Direct Booking Revenue · AFTER
€134000
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
Valencia hospitality clients typically see Hotel Ads live within 2 weeks and direct booking revenue increase 25–40% within 90 days as OTA dependency reduces and travel-intent targeting improves Meta campaign efficiency.
Hotel Ads Readiness Audit
Assess PMS compatibility for Google Hotel Ads, current OTA commission spend, and Meta travel campaign targeting for Valencia market.
Google Hotel Ads Setup
Integrate Property Management System with Google Hotel Centre; launch Hotel Ads campaigns for Valencia traveller searches with rate parity and availability feeds.
Travel Intent Meta Campaigns
Build Meta campaigns targeting travellers in planning phase for Valencia — using life-event audiences (anniversaries, honeymoons), away-from-home targeting, and destination interest signals.
Retargeting Exclusion & Optimisation
Clean retargeting audiences by excluding local Valencia residents and non-travel-intent visitors; rebuild sequences targeting site visitors who viewed room or rate pages.
Seasonal Campaign Management
Build seasonal campaign overlays for Valencia peak travel periods, local events, and demand troughs — adjusting bids and creative to maximise direct booking revenue year-round.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Valencia hotels & hospitality brand
The median hotels & hospitality client after 6 months
We\'ll audit your Google Hotel Ads setup, Meta travel targeting, and retargeting efficiency — and calculate exactly how much OTA commission you could be saving in the Valencia hospitality market.
Median result across 12 hotels & hospitality Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
What are Google Hotel Ads and how are they different from regular Google Search Ads for hotels?
Google Hotel Ads show live room rates directly in Google Search results and Google Maps when travellers search for hotels in Valencia — displaying your actual prices alongside OTA competitors. Unlike text ads, Hotel Ads pull rates directly from your Property Management System in real time, so travellers see accurate availability and prices before clicking.
Our PMS isn't listed in Google's supported integrations. Can we still run Hotel Ads?
Yes — we can connect most PMS systems via intermediary feed management platforms (like SiteMinder, Cloudbeds, or D-EDGE) that bridge to Google Hotel Centre. We assess your specific PMS in the first week and identify the fastest integration path.
How much OTA commission can we realistically save in Valencia?
For a Valencia hotel paying 18–22% OTA commission on €(50, 0)/month in OTA bookings, shifting even 30% of those to direct would save €2,700–€3,300/month in commissions — typically 3×+ the cost of Hotel Ads management. Full direct booking shift potential is typically 40–55% of OTA volume within 12 months.
How do you target the right travellers on Meta for our hotel?
We use a combination of life-event targeting (anniversary, honeymoon, graduation), away-from-home behavioural signals, destination interest stacking for Valencia, and custom audiences from previous guests. We then exclude local residents and known non-booker profiles to ensure budget targets actual travellers.
How do we handle seasonality in Valencia hotel paid campaigns?
We build a 12-month campaign calendar aligned to Valencia\'s demand peaks, local events, and booking lead times. Bids increase 3–4 weeks before peak periods to capture early bookers; budgets shift toward off-season demand stimulation during troughs. This prevents overpaying during peak demand while maintaining visibility year-round.
FREE · NO COMMITMENT · 48HR TURNAROUND