Built for Hotels & Hospitality Brands That Have Outgrown Their Last SEO Agency.
Your guests search Google before they search Booking.com. Own that moment with SEO built for hospitality.
8 of our last 10 hotels & hospitality clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. SEO doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try SEO” phase. They know it works. They want it done properly.
Madrid hotels & hospitality is a different game.
We’ve run SEO here. We know what it takes.
Madrid hotels lose €1.2M annually to poor SEO visibility
Madrid's tourism corridor—Salamanca, Gran Vía, and beyond—attracts 128,000 SMBs, yet most hotels remain invisible for high-intent searches like 'boutique hotel Madrid near Retiro' or 'luxury accommodation Gran Vía.' Booking.com and Expedia dominate traffic, but they own your margin. SEO is how you win back direct bookings and cut commission leakage. Search demand for Madrid hospitality is climbing faster than occupancy rates, meaning your competitors are already moving.
The 3 places Madrid hotels & hospitality brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 hotels & hospitality brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite premium positioning and strong reviews, the group ranked page 3–4 for 'luxury hotel Salamanca' and lost 70% of potential direct guests to Booking.com. Mobile conversion rates were 0.6%, and seasonal occupancy swings cost €35,000+ annually.
Rebuilt technical SEO foundation: implemented Hotel schema, fixed mobile UX, improved page speed from 4.2s to 1.8s.
— María G.
General Manager, Salamanca Hotels Group
Read the full case study →BEFORE → AFTER
Monthly Direct Bookings · BEFORE
~18 bookings/month (40% of revenue)
Monthly Direct Bookings · AFTER
~51 bookings/month (72% of revenue)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time SEO has ever made sense to them.
From audit to measurable growth, step by step
Within 6 months, you rank for 80–120 high-intent, location-specific keywords, driving 2,000–4,500 monthly organic sessions. Direct bookings increase by 35–60%, cutting OTA dependence and reclaiming €18,000–€45,000 annually in commission savings per property.
SEO Audit & Competitive Landscape
We crawl your site and map your current rankings across 200+ hospitality-specific keywords: room types, amenities, location modifiers ('near Retiro,' 'Gran Vía'), and seasonal searches. We benchmark your domain authority, technical health, and conversion funnel against 5–7 local competitors and top performers. This is where we uncover your OTA leakage and direct booking opportunity.
Keyword Strategy & Content Roadmap
We identify 400–600 high-intent keywords split across room types, seasonal queries, location-based intent ('boutique hotel Salamanca'), and amenity-focused searches. We prioritize keywords with 200+ monthly searches, conversion intent, and lower OTA dominance. We build a 12-month content calendar tied to occupancy cycles and Madrid tourism patterns (summer peaks, winter lows, conference seasons).
Technical SEO & On-Page Optimization
We implement schema markup (Hotel, LocalBusiness, Room, Review), fix crawl errors, optimize page speed (target: <2.5s mobile load), and strengthen internal linking. We enhance meta titles, descriptions, and H1 tags across your landing pages—rooms, amenities, location guides—to align with keyword intent. We improve mobile UX to match or exceed OTA booking flow.
Content Creation & Authority Building
We write high-intent content: location guides ('Things to Do Near Your Madrid Hotel'), room guides, seasonal travel tips, and blog posts targeting long-tail searches. We build internal links strategically and earn backlinks from Madrid tourism sites, travel blogs, and local directories. We optimize your Google Business Profile for local search dominance and encourage review velocity to boost conversion signals.
Measurement, Optimization & Growth
We monitor rankings, organic traffic, and direct booking conversions weekly. We identify winning keywords and content gaps, refine CTAs and booking funnel micro-conversions, and test page layout and mobile UX changes. We build a quarterly reporting cadence showing revenue impact, OTA cost savings, and ROI vs. commission-based channels.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Madrid hotels & hospitality brand
The median hotels & hospitality client after 6 months
A data-driven guide to escaping OTA commissions, ranking higher on Google, and converting website visitors into direct bookings at rates that rival Booking.com.
Median result across 12 hotels & hospitality SEO case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“The weekly Loom is something no one else offered. I finally understand what's happening with our SEO — and I can explain it to my board. That matters more than I expected.”
Priya K.
CMO · Fashion Retail, $11M revenue
“I've run three agencies through their paces. This is the first one that attributes everything back to revenue. Rankings are vanity. Pipeline is the point.”
David L.
Founder · B2B Services, $8M revenue
“They found a technical issue in week one that had been suppressing our rankings for over a year. Two previous agencies missed it completely. That was the moment I knew.”
Mark R.
Director of Growth · E-commerce Brand
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How long until I see ranking improvements?
SEO is not instant. Expect 4–8 weeks to see first-page improvements on low-to-medium competition keywords, and 3–6 months for highly competitive searches like 'hotel Madrid.' We prioritize quick wins on long-tail keywords first to build momentum and show business impact early.
How much will this cost, and what's the ROI?
Our retainer ranges €1,500–€4,200/month depending on scope and property size. Average 6-month investment is €9,000–€25,200. Based on client data, you'll see €18,000–€60,000 in direct booking revenue uplift annually, representing a 150–300% ROI. Payback typically occurs within 6–8 months.
Will SEO reduce my dependence on Booking.com and Expedia?
Yes. Our clients typically shift from 85% OTA dependency to 55–65% OTA, 35–45% direct within 6 months. This reduces commission leakage and gives you control over rate parity and seasonal pricing.
What if I'm a small independent hotel? Can SEO work for me?
Absolutely. In fact, independent hotels often outperform chains on SEO because they can target hyper-local, long-tail keywords ('quiet hotel near Retiro,' 'boutique hotel Salamanca'). Chains compete on branded terms; you win on intent-driven, location-specific searches with less competition.
How do you handle seasonal demand swings?
We build your content calendar and keyword strategy around Madrid's tourism cycles: summer peaks, winter lows, conference seasons, and holiday periods. We target seasonal intent searches and adjust bid strategy and content focus quarterly. This stabilizes occupancy and improves revenue predictability.
FREE · NO COMMITMENT · 48HR TURNAROUND