Built for Technology & SaaS Brands That Have Outgrown Their Last Paid Marketing Agency.
We fix the leak. Audit your Google Ads and LinkedIn campaigns free, uncover what's bleeding budget, and show you the path to 3x ROI.
8 of our last 10 technology & saas clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Sheffield technology & saas is a different game.
We’ve run Paid Marketing here. We know what it takes.
Sheffield tech teams waste £400+ monthly on leaky ad spend.
Sheffield's 28,000 SMBs spend an average of £1,800/month on digital marketing, yet most Technology & SaaS businesses report that CPCs are climbing faster than conversion rates. Your competitors are scaling aggressively—many underinvesting in audience segmentation and creative testing. The market reward for precision? Businesses that fix their paid strategy see 40–60% faster pipeline growth than those chasing volume.
The 3 places Sheffield technology & saas brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 technology & saas brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Google Ads CPCs were £3.80 and climbing; conversion rate was 1.2%. They were bidding on high-intent keywords but attracting tire-kickers and competitors researching the space. LinkedIn presence existed but generated zero meetings. They had no visibility into which campaigns drove real pipeline.
Segmented Google Ads by buyer intent and company size; paused low-intent keywords and created separate campaigns for SMBs vs. enterprise decision-makers.
— Sarah M.
Managing Director
Read the full case study →BEFORE → AFTER
Cost per qualified lead · BEFORE
£4.80
Cost per qualified lead · AFTER
£2.10
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By the end of 90 days, you'll have a paid marketing machine built on real conversion data. Most Sheffield Technology & SaaS clients see 40–60% reduction in cost-per-lead, 2–3x improvement in ROAS, and 35–50% more qualified pipeline from the same or lower budget.
Audit Your Paid Stack
We review every campaign: Google Ads account structure, bidding strategy, audience setup, and LinkedIn presence. We map your current spend against qualified pipeline—not just clicks. For Sheffield Technology & SaaS teams, this often reveals 30–40% of budget is leaking to irrelevant keywords or lookalike audiences.
Define Your ICP & Audiences
We work with you to build your ideal customer profile and reverse-engineer Sheffield's market. Who are you actually trying to reach? What job titles, company sizes, and pain points? We then segment your audiences by buying stage—awareness, consideration, decision—so your creative and messaging match intent.
Rebuild & Test Campaigns
We restructure your Google Ads account into tighter campaigns by audience and keyword intent. We pause low-performers, consolidate wasted budgets, and launch new audiences with fresh creative. LinkedIn gets a complete overhaul: new ad sets, account-based targeting, and a retargeting sequence to nurture warm leads.
Install Tracking & Attribution
We implement conversion tracking (website events, form fills, phone calls) and connect your ads to your CRM or sales tools. You'll see exactly which campaigns generate qualified leads and which are noise. For Sheffield tech teams, this means aligning your £1,800/month spend to actual pipeline revenue.
Optimize & Scale Monthly
We run bi-weekly performance reviews, pausing underperformers and scaling winners. Each month we A/B test new audiences, messaging angles, and bidding strategies. Your data feeds optimization—not guesswork. By month 3, you'll have a machine running at 3–5x better efficiency than month 1.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Sheffield technology & saas brand
The median technology & saas client after 6 months
We'll review your Google Ads and LinkedIn campaigns, benchmark your CPCs and ROAS against Sheffield Technology & SaaS leaders, and show you exactly where your budget is leaking and what to fix first.
Median result across 12 technology & saas Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does paid marketing management cost at Omakaase?
Our retainers for Sheffield Technology & SaaS businesses range from £900–£3,500/month, depending on spend scale, channel mix, and support level. Most clients start at £1,200–£1,800/month and scale from there. We also offer performance-based pricing where a percentage of media spend is included. Book a free strategy call to discuss your budget and goals.
What's the difference between managing our campaigns in-house vs. hiring you?
In-house, you're managing campaigns reactively—reporting on clicks, checking ad performance weekly, and making edits without strategic direction. With us, you get a dedicated team that rebuilds your entire paid stack for conversion, tests continuously, and optimizes every two weeks. Most in-house teams lack the time and expertise to properly segment audiences, build retargeting sequences, and track attribution. We do that as standard.
How long before we see results?
Quick wins appear in week 1–2 (pausing wasteful campaigns, fixing audience targeting). Real momentum—30% better CPCs, 2x better ROAS—arrives by month 2–3 once we've built proper tracking and scaled winning audiences. By month 4–6, most clients see 40–60% improvement in cost-per-lead and sustainable pipeline growth.
Do you work with companies spending less than £1,500/month on ads?
Yes, but our model works best at £1,200+/month. Below that, the data signal is too thin to optimize effectively. If you're spending less, we recommend focusing on organic (SEO, content) first, then shifting to paid once you have the budget to test and learn. We can discuss hybrid approaches in your free audit.
What channels do you manage?
Primary: Google Ads (Search, Display, Remarketing) and LinkedIn Ads. Secondary: Facebook/Instagram, YouTube, and programmatic display if the data supports it. We don't spread budget across channels blindly—we invest in what drives your specific conversion goals. Most Sheffield Tech & SaaS clients see 70–80% of their results from Google + LinkedIn.
FREE · NO COMMITMENT · 48HR TURNAROUND