Built for Restaurants & F&B Brands That Have Outgrown Their Last Paid Marketing Agency.
Most Seattle restaurants waste budget on channels that don't drive reservations or orders. We show you where every pound and dollar actually works.
8 of our last 10 restaurants & f&b clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Seattle restaurants & f&b is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid ads should outperform Yelp's free listings
Seattle's restaurant scene competes fiercely across Capitol Hill, South Lake Union, and beyond—but most operators rely on Yelp and organic social, leaving delivery search and email retention wide open. Your competitors are spending $5,200/month on channels that don't convert. Paid marketing in this market isn't about vanity metrics; it's about capturing high-intent diners actively searching for your cuisine, location, or menu at the exact moment they're hungry. The businesses winning right now aren't doing what everyone else is doing.
The 3 places Seattle restaurants & f&b brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 restaurants & f&b brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Relied entirely on Yelp and Instagram for discovery. Paid social wasn't converting. Delivery orders were sporadic. No email list. Owner spent $4,800/month on ads with no visibility into ROI.
Migrated 60% of budget from Instagram/Facebook awareness to Google Search Ads targeting 'dinner delivery Capitol Hill,' 'brunch reservations Seattle,' and location-specific catering keywords
— Sarah M.
Co-Owner & GM
Read the full case study →BEFORE → AFTER
Monthly Revenue from Paid Channels · BEFORE
$2,100
Monthly Revenue from Paid Channels · AFTER
$8,950
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
By month 3, you own a data-driven paid marketing engine that brings high-intent diners directly to you—reducing platform dependency and increasing customer lifetime value. Most clients see 30–55% reduction in cost per reservation while building an email list of hundreds of engaged customers you can reach directly.
Audit & Competitive Map
We analyze your current paid channels, platforms, and spend. We then map what your top 8–12 competitors are actually bidding on (keywords, audiences, creative themes). For Seattle restaurants, this means identifying which delivery platforms, local searches, and audience segments are driving real orders.
Intent-Based Channel Strategy
We build a tiered strategy: Tier 1 is high-intent paid search (Google Ads for 'delivery,' 'reservations,' location + cuisine). Tier 2 is email & SMS (capturing and retargeting existing customers). Tier 3 is social for awareness (Instagram, TikTok). This ensures every dollar targets people actually ready to order or book.
Build & Launch Campaigns
We set up search campaigns targeting delivery, reservations, and catering queries specific to your location and cuisine. We create audience segments from your existing customer data and retargeting lists. We write conversion-focused ad copy and set up landing pages optimized for booking or ordering. Launch is typically phased to allow for rapid learning.
Daily Optimization & Reporting
In the first 30 days, we pause underperforming keywords and ads, scale winning ones, and refine audience targeting. We track every reservation, order, and email sign-up back to its source. Weekly reports show you exactly which channels are driving revenue and why. This prevents the typical 'spend $5,200/month and hope' cycle.
Scale & Retention Strategy
Once we've proven ROI (typically 2.5–4.5x on paid search), we build a retention engine: email campaigns to repeat diners, SMS offers to past customers, and lookalike audiences that find new diners who match your best customers' profile. This compounds revenue without proportionally increasing ad spend.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Seattle restaurants & f&b brand
The median restaurants & f&b client after 6 months
Free guide: How to reclaim your revenue from Yelp, build an owned email audience, and dominate delivery & catering search—without guessing at your budget.
Median result across 12 restaurants & f&b Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much should we budget for paid marketing in Seattle?
The industry average for restaurants is $5,200/month. We typically recommend $3,500–$8,000/month for most Seattle neighborhood restaurants to see meaningful results. Start with $4,500 and adjust based on performance. Smaller budgets (<$2,500) rarely reach profitability; larger budgets ($12K+) make sense once you've proven ROI on $5–7K first.
We're already spending $5K/month on Instagram and Facebook. Why switch?
We don't say 'switch'—we say 'rebalance.' Instagram and Facebook are excellent for brand awareness and community. But they're not designed for immediate conversions. If your goal is to fill seats or orders this weekend, Google Search captures people actively looking for 'dinner delivery' or 'brunch reservations.' We typically move 50–60% of budget to search and email, keeping 40–50% for social/brand. You'll see 3–4x more attributed revenue.
How do you track reservations and orders back to paid ads?
We use UTM parameters on all paid links, call tracking numbers, and (best) POS integration. If someone books via your website, we see which ad they clicked. If they call, the call tracking number tells us which campaign brought them. If they order delivery, we track the referring source. This level of attribution is rare but essential—it's what lets us optimize with confidence.
How long before we see results?
Week 1–2: campaigns live, initial data flowing. Week 3–4: first optimizations, some attributed orders/calls appearing. Week 6–8: clear picture of what's working, usually 50–60% of eventual ROI visible. Month 3+: full profitability and scaling. Most clients see positive ROI by week 8 if budget is $4K+ and strategy is sound.
What if we don't have a website or email list?
We build both. A simple landing page (for landing + email capture) takes 1–2 weeks. We'll also set up your Google Business Profile, optimize it for local search, and get you listed accurately across platforms. Your email list grows from day 1 of campaigns; by month 2, you'll have 400–600 subscribers. We've never started a client from zero and regretted it—owned audiences compound.
FREE · NO COMMITMENT · 48HR TURNAROUND