Built for Real Estate Brands That Have Outgrown Their Last Paid Marketing Agency.
Property portals dominate Sheffield's search results. Strategic paid campaigns cut through the clutter and bring qualified buyers directly to you.
8 of our last 10 real estate clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Sheffield real estate is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your paid marketing budget is leaking into portal noise.
Sheffield's ~28,000 SMBs compete fiercely online, but real estate agencies face a unique challenge: Rightmove and Zoopla own the organic search landscape. Your average monthly digital spend (£1,800) rarely moves the needle when spent on traditional channels. Paid marketing—when structured correctly—bypasses portal dominance entirely and reaches high-intent buyers in Sheffield city centre, Kelham Island, and beyond. The agencies winning are those treating Google Ads and social retargeting as complementary to portal presence, not replacements.
The 3 places Sheffield real estate brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 real estate brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Despite strong local reputation, they were losing market share to larger national chains bidding aggressively on 'property for sale Sheffield' keywords. Their £2,200/month digital spend was split randomly between Facebook boosts and unmeasured Google Ads. Lead cost had crept to £280; conversion to viewing was only 12%.
Restructured Google Ads into 6 focused campaigns (by property type: terraces, semi-detached, apartments, new-build, commercial, land) with tight bid management and negative keyword lists to eliminate waste.
— Sarah M.
Agency Director
Read the full case study →BEFORE → AFTER
Monthly Viewings from Paid Campaigns · BEFORE
8–12
Monthly Viewings from Paid Campaigns · AFTER
24–32
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 12 weeks, you'll have a proven paid marketing system that consistently delivers qualified viewings at a predictable cost. More importantly: you'll understand which pounds work hardest, eliminate wasted spend, and own a repeatable playbook to scale.
Audit & Competitive Intelligence
We analyse your current paid spend, competitor keyword strategies, and local search landscape. We identify which Sheffield postcodes and property types generate the highest-intent searches and where your budget is leaking.
Strategy & Campaign Architecture
We design a tiered paid strategy: defensive Google Ads (your brand + local keywords), offensive campaigns (high-value property types + competitor keywords), and retargeting sequences. Every campaign is built around Sheffield's search behaviour and your property mix.
Setup, Launch & Optimisation
We build and launch Google Ads campaigns, configure Facebook/Instagram retargeting pixels, and establish conversion tracking. From day one, every click is tagged, every lead is attributed, and every pound is accountable.
Data-Driven Refinement
We monitor daily performance, pause underperforming keywords, scale winning audiences, and test new angles. Real estate is seasonal in Sheffield—we adjust bids and creative for school holidays, summer selling season, and new-build launches.
Scale & Long-Term Growth
Once we've proven ROI (typically 3–4x), we expand budget into new postcodes, new property types, and emerging opportunities. We build a sustainable system that works while you focus on closures.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Sheffield real estate brand
The median real estate client after 6 months
Get the data every Sheffield agency needs: cost-per-lead benchmarks, channel effectiveness scores, and a diagnostic checklist to identify where your budget is leaking.
Median result across 12 real estate Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“We were spending $45K/month on Google Ads with a 1.8x ROAS. Within 90 days, same budget, 3.4x. No magic — just proper account structure and attribution nobody had bothered to build.”
Alex C.
VP Marketing · DTC Brand, $12M revenue
“They rebuilt our entire campaign architecture from scratch. The old setup was wasting about a third of our spend on audiences that hadn't converted in two years.”
Rachel N.
CMO · B2B Tech
“Finally, an agency that talks about margin, not clicks. They restructured our bids around profit contribution and our actual numbers improved within six weeks.”
Tom B.
Founder · E-commerce, $5M revenue
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How quickly will we see results from paid marketing?
First leads typically arrive within 2–3 weeks. However, meaningful optimisation and proof of ROI takes 12–16 weeks. We focus on consistent, scalable results, not short-term spikes. By week 8, you should see clear patterns of which keywords and audiences drive viewings.
What if we're already on Rightmove and Zoopla? Why add paid marketing?
Portals give you visibility; paid marketing gives you control. On portals, a buyer sees your listing among hundreds. On Google Ads, your property appears in the top position when someone searches 'property for sale [your postcode].' Paid bridges the gap between portal presence and actual enquiries. Top agencies use both.
What's your typical retainer range for a Sheffield real estate agency?
Our engagements typically range from £900–£3,500/month depending on your property volume, number of active listings, and growth ambitions. A typical small-to-medium agency (5–10 agents) invests £1,500–£2,200/month for full-service campaign management. We'll discuss your specific needs during the initial audit.
How do you prove that viewings came from paid ads, not portals?
Conversion tracking. We tag every ad, every landing page, and every form submission. When a lead arrives, we know which keyword, which audience, which device, and which property triggered the enquiry. You'll see this in your dashboard weekly. No more guessing.
What if we only have a small budget (£800/month)? Can you still help?
Yes, but with constraints. At £800/month, we'd focus on 1–2 high-intent keyword clusters (e.g., 'property for sale Sheffield city centre') and one retargeting campaign rather than a full multi-channel strategy. We'd recommend starting there, proving ROI, and scaling. Minimum engagement is typically £900/month.
FREE · NO COMMITMENT · 48HR TURNAROUND