Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
Nottingham law firms waste £400–£800 monthly on inefficient paid campaigns. We restructure your Google Ads and LinkedIn to deliver qualified case enquiries.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nottingham law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your ad spend isn't converting. We'll fix that.
Nottingham's legal market is increasingly crowded online, with competitors bidding aggressively on high-intent keywords. Most law firms here spend £1,900+ monthly on digital marketing but lack proper account structure, negative keywords, and audience segmentation—bleeding budget to unqualified clicks. The firms winning cases are those who treat paid ads like a client acquisition system, not a vanity channel. Local search demand for legal services is rising, but the conversion gap between ad impression and actual enquiry is where most Nottingham practices fail.
The 3 places Nottingham law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Running Google Ads for 18 months with no offline conversion tracking. CPCs hit £4.20; enquiry rate was 2.1%. Competitor firms dominated local search results. Ad spend was £2,200/month with no clear ROI connection to case revenue.
Restructured Google Ads into 8 separate campaigns by claim type (motor, workplace, public liability, industrial disease) with intent-matched negative keywords and bid strategies.
— Sarah M.
Managing Director
Read the full case study →BEFORE → AFTER
Monthly Ad Spend to Case Enquiry Ratio · BEFORE
£2,200 spend → 12 enquiries (£183 per enquiry)
Monthly Ad Spend to Case Enquiry Ratio · AFTER
£2,200 spend → 31 enquiries (£71 per enquiry)
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 90 days, your cost per case enquiry drops 35–50%, ad spend efficiency rises by 40–60%, and every pound of paid budget is tied to measurable case value. You move from hoping ads work to knowing exactly which campaigns drive your best clients.
Audit & Strategy
We decrypt your Google Ads, LinkedIn campaigns, and landing pages. We map which keywords, ad groups, and audiences are actually moving cases. For Nottingham law firms, we benchmark your CPCs against local competitors and identify the keyword gaps where you're losing to rivals.
Account Rebuild
We restructure your Google Ads account by practice area, case value, and client intent. We implement proper negative keyword lists, refine audience targeting, and rebuild ad copy for case enquiry conversion—not just clicks. LinkedIn campaigns are aligned to C-suite and business decision-maker targeting.
Landing Page & Conversion Fix
Most Nottingham law firms land paid traffic on homepage or generic pages. We build practice-area-specific landing pages with case qualification forms, clear next steps, and trust signals (client reviews, case results, team credentials). Each page is mapped to a specific keyword and intent.
Tracking & Attribution
We connect Google Ads to your CRM or case management system. You'll see which ads drove which cases and their value. For law firms, we track both online conversions (form submissions) and offline conversions (enquiries that became clients). This is the data backbone most Nottingham practices lack.
Optimisation & Growth
We run continuous A/B tests on ad copy, landing pages, and audience targeting. We reallocate budget away from low-performing keywords toward high-intent, high-conversion segments. Monthly, we review case-value-to-ad-spend ratio and adjust strategy. You're not just running ads; you're operating a client acquisition machine.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nottingham law firms brand
The median law firms client after 6 months
Get a forensic breakdown of your Google Ads and paid campaigns—exactly where your budget is going, why CPCs are rising, and which keywords are costing you cases. No obligation, no pitch.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much will this cost? Is it another £3,500 monthly retainer?
No. Our retainer range for Nottingham law firms is £900–£2,200/month depending on account complexity, current spend, and practice areas. Smaller practices often start at £900–£1,200. Larger multi-office practices may scale to £2,000+. You pay for optimisation and strategy, not a flat percentage of ad spend. Your ad budget stays separate and flexible.
How long before we see results? I need cases in the next month.
You'll see initial improvements (lower CPCs, higher CTR, fewer wasted clicks) within 2–3 weeks of account rebuild. Meaningful enquiry uplift typically appears by week 4–6. Revenue attribution and case ROI become clear by month 2–3. If you're desperate for immediate cases, paid ads alone won't solve a broken website or landing page—we'll tell you that upfront.
What if our Google Ads account is already a mess? Do you rebuild from scratch?
Yes. Inherited accounts are usually fragmented by mistake: too many broad keywords, missing negatives, poor ad group structure, wrong bid strategies. We audit, then rebuild systematically. You keep the same Google account and budget—we just fix the architecture. No restart needed; just immediate 2–4 week rebuild and optimisation.
Do you handle LinkedIn ads or just Google?
Both. Google Ads is usually the priority (higher volume, clear intent). But LinkedIn is powerful for B2B legal services—especially family law, corporate law, and mediation targeting high-net-worth individuals. We run both and allocate budget to whichever delivers better qualified enquiries for your practice areas.
What happens if we hit our client goals? Do we stop the retainer?
No. We'll shift into maintenance mode or reallocate spend to new practice areas, but the retainer continues because ongoing optimisation prevents decline. Ad markets are competitive; if you stop optimising, CPCs rise and efficiency drops. Think of us as a permanent team member managing paid acquisition—not a project you hire and fire.
FREE · NO COMMITMENT · 48HR TURNAROUND