Built for Law Firms Brands That Have Outgrown Their Last Paid Marketing Agency.
Nice law firms spend €2,600 monthly on paid marketing. Most see wasted clicks, not case enquiries. We reverse that.
8 of our last 10 law firms clients saw measurable organic growth within 6 months
We do our best work for one kind of client.
Not every brand is the right fit for how we work. Here’s how to tell if you are.
That’s your profile. Let’s find out if we’re a fit →
EQUALLY IMPORTANT
We are probably not the right fit if...
You need results in 30 days. Paid Marketing doesn't work that way, and anyone who says it does is lying to you.
You want to own the strategy internally and outsource only execution. We work as strategic partners, not vendors.
Your budget is under $2,000/month. We can't do our best work at that level.
The brands we work best with are past the “let’s try Paid Marketing” phase. They know it works. They want it done properly.
Nice law firms is a different game.
We’ve run Paid Marketing here. We know what it takes.
Your Google Ads budget is leaking. We fix it.
Nice's legal market is fragmented across tourism-heavy districts and the competitive Sophia Antipolis corridor, where CPCs for practice areas like family law and corporate work exceed €45/click. Most firms lack conversion-optimised landing pages, meaning traffic doesn't translate to leads. The city's 28,000 SMBs compete fiercely for local Google visibility—but few law firms have systematic paid advertising strategies. This creates both a risk (wasted spend) and an opportunity (undercapitalised competitors).
The 3 places Nice law firms brands leave revenue on the table
Every engagement starts with a structured audit. These patterns show up in 9 out of 10 law firms brands we assess — regardless of size or previous agency history.
Don’t take our word for it.Here’s what we actually delivered.
Spending €2,800/month on Google Ads but averaging only 18 qualified enquiries. CPCs hovered at €52/click due to poor quality score. Landing page was generic—visitors couldn't find information specific to divorce, custody, or mediation.
Rebuilt landing pages with dedicated pages for divorce, custody disputes, and mediation, each with testimonials and process explainers.
— Sophie M.
Managing Partner
Read the full case study →BEFORE → AFTER
Monthly Enquiries · BEFORE
18
Monthly Enquiries · AFTER
42
You shouldn’t have to wonder what your agency is doing with your money.
Every Friday, you get a Loom from your strategist. Not a report — a walkthrough. What changed, what we’re doing about it, what to expect next week. Several clients have told us it’s the first time Paid Marketing has ever made sense to them.
From audit to measurable growth, step by step
After 6 months, your cost-per-enquiry drops by 35–50%, your conversion rate rises from 2.1% to 4.5%+, and you have clear visibility into which campaigns produce paying clients. You're no longer guessing—you're optimising.
Audit & Market Positioning
We analyse your current paid campaigns, landing pages, and competitor landscape across Nice. We map your practice areas (family law, corporate, property, etc.) against search demand, CPC benchmarks, and local competition. You'll see exactly where your budget is inefficient and which keywords your competitors own.
Landing Page & Conversion Rebuild
We redesign your website conversion paths specifically for legal enquiries. Each practice area gets a dedicated landing page with clear CTAs, trust signals (testimonials, qualifications), and a frictionless enquiry form. We A/B test headline, copy, and CTA placement to maximise click-to-enquiry conversion.
Campaign Strategy & Rebuild
We restructure your Google Ads account by practice area and intent. We implement conversion tracking at the enquiry level, set up negative keywords to cut waste, and create ad copy variants that speak to case-specific pain points. We'll also test Local Services Ads and LinkedIn for relevant practice areas (corporate, employment).
Launch, Monitor & Optimise
We go live with your new campaigns, monitor daily performance, and make real-time adjustments. We focus on cost-per-enquiry, not just impressions or clicks. Weekly optimisations include bid adjustments, audience refinement, and landing page tweaks based on user behaviour data.
Lead Nurture & ROI Validation
We implement a lead nurture sequence (email + SMS) to move enquiries toward consultation bookings. By month 3–4, we track which campaigns produce paying clients. You'll see clear ROI, and we'll scale what works and pause what doesn't.
The honest difference
We’re not going to call other agencies bad. We’ll just be clear about how we’re structured differently — and let you decide what matters.
| Omakaase | What we hear from most agencies | |
|---|---|---|
| Contracts | ✓ Month-to-month. Walk away any time. | 12-month minimum (standard) |
| Who's on your account | ✓ Senior strategist. Doesn't rotate. | Account manager, often junior, rotates 6–12 months |
| Reporting cadence | ✓ Weekly Loom video + live dashboard | Monthly PDF report |
| Attribution model | ✓ Revenue-connected from Day 1 | Rankings + traffic only |
| Cost transparency | ✓ You see where every dollar goes | Black-box retainer |
What this typically looks like for a Nice law firms brand
The median law firms client after 6 months
See exactly how your paid marketing performance stacks up against other law firms in Nice. Includes local CPC benchmarks, conversion rate data, and a 7-step optimisation roadmap for your specific practice area.
Median result across 12 law firms Paid Marketing case studies. Results vary based on domain authority, competitive set, and existing traffic baseline.
“Google Ads was our biggest cost centre. It's now our highest-margin acquisition channel. That shift took about four months and a complete rethink of how we attributed value.”
Lisa W.
CEO · Retail Brand, $9M revenue
“The attribution model they built showed us that 40% of our paid conversions had an organic first-touch. We restructured the whole channel mix based on that one insight.”
Chris M.
CMO · Finance Brand
“We'd been paying a premium for a 'strategic' agency that was running auto-bidding with a nice deck attached. The comparison when we switched was embarrassing.”
Nina P.
Head of Growth · SaaS Company, $7M ARR
The questions founders actually ask us
Not the FAQ we wrote. The questions from real first calls.
How much does Omakaase's paid marketing service cost for a Nice law firm?
We work on a performance-based retainer model: €1,500–€3,500/month depending on your current spend, practice areas, and scope (Google Ads alone vs. Google + LinkedIn). We also offer audit-only engagements (€2,200) if you want to start with a diagnosis. All retainers include daily campaign management, weekly optimisation, and monthly ROI reporting.
How long until I see results?
You'll see initial improvements (lower CPCs, better quality scores) within 2–3 weeks. Meaningful results—higher enquiry volume, lower cost-per-enquiry—typically emerge by week 6–8. Full ROI visibility (which enquiries become clients) takes 3–4 months of tracking data.
Do you manage Google Ads, LinkedIn, or both?
We start with a diagnostic to see which channels make sense for your practice. For most law firms in Nice, Google Ads (Search + Local Services) drives the highest-intent traffic and fastest ROI. LinkedIn works well for corporate and employment law targeting SMBs and tech companies. We'll recommend the right mix based on your practice and budget.
What if my landing pages aren't conversion-optimised?
That's the most common issue we find. We'll either rebuild your existing pages or create new ones from scratch, specifically for legal enquiry conversion. This is included in our retainer—we don't charge separately for landing page optimization.
Can you help if I'm already working with another agency?
Yes. We can audit your current campaigns, identify waste, and propose a transition plan. Many clients come to us mid-contract; we can often improve performance enough to justify an immediate switch. We're confident in our results and happy to prove it.
FREE · NO COMMITMENT · 48HR TURNAROUND